B.A. in Communication Studies, Pathway - 2 Semesters

Entry requirements for Undergraduate programs

1. Academic Qualifications: Prospective undergraduate students must demonstrate strong academic qualifications to be considered for admission to American University. While specific requirements may vary by program, applicants typically need to have completed secondary education or its equivalent with a satisfactory academic record. The academic qualifications requirement generally falls within the range of 75% to 86%, depending on the program and the competitiveness of the applicant pool.

2. English Language Proficiency:  

   • IELTS (International English Language Testing System): A minimum overall band score of 6 is required with no band less than 5.5.
   • TOEFL (Test of English as a Foreign Language): The minimum TOEFL iBT (internet-based test) score requirement is 74 with no band less than 15.
   • PTE (Pearson Test of English): The minimum PTE Academic score requirement  is 50 with no band less than 46.
   • DET (Duolingo English Test): The minimum DET score requirement is 100.

American University (AU) in Washington D.C., USA, is committed to promoting diversity, equity, and inclusion by providing financial assistance to international students through various scholarship programs. These scholarships are designed to attract top talent from around the world and make an American University education more accessible to students from diverse backgrounds.  

Global Leader Scholarship: The Global Leader Scholarship at American University is a merit-based award offered to international students who demonstrate exceptional academic achievement, leadership potential, and a commitment to making a positive impact in their communities. This prestigious scholarship covers full tuition, room, and board for the duration of the student's undergraduate studies at AU.

International Peace Scholarship: The International Peace Scholarship is awarded to international students who have a strong academic record and a demonstrated commitment to promoting peace, justice, and social change. This scholarship provides partial tuition support to eligible students enrolled in undergraduate programs at American University.

AU Emerging Global Leader Scholarship: The AU Emerging Global Leader Scholarship is awarded to outstanding international students who have overcome significant obstacles and challenges to pursue their education and demonstrate leadership potential and a commitment to serving their communities. This scholarship covers full tuition, room, and board for the duration of the student's undergraduate studies at AU.

AU International Merit Scholarship: The AU International Merit Scholarship is awarded to international students with exceptional academic achievements and strong leadership qualities. This merit-based scholarship provides partial tuition support to eligible undergraduate students enrolled at American University.

AU Dean's Scholarship for International Students: The AU Dean's Scholarship for International Students is awarded to academically talented international students who demonstrate financial need and have a strong commitment to academic excellence. This scholarship provides partial tuition support to eligible undergraduate students at AU.

AU Transfer Merit Scholarship for International Students: The AU Transfer Merit Scholarship for International Students is awarded to outstanding transfer students from international institutions who demonstrate exceptional academic achievements and leadership potential. This merit-based scholarship provides partial tuition support to eligible undergraduate transfer students at American University.

AU Presidential Scholarship for International Students: The AU Presidential Scholarship for International Students is awarded to top-performing international students who have demonstrated outstanding academic achievements, leadership abilities, and a commitment to service. This prestigious scholarship covers full tuition for eligible undergraduate students at AU.

These scholarships for international students at American University reflect the university's commitment to academic excellence, diversity, and global engagement. By providing financial assistance and support to talented and deserving students from around the world, American University seeks to foster a diverse and inclusive campus community and prepare students to become global leaders and change-makers in their respective fields. International students interested in applying for scholarships at American University should review the eligibility criteria and application requirements on the university's official website and contact the Office of Admissions for further assistance.

The B.A. in Communication Studies program at American University equips students with the knowledge, skills, and experiences necessary to thrive in a wide range of dynamic and rewarding career paths. With their versatile skill set and interdisciplinary perspective, graduates are well-positioned to make meaningful contributions to society and succeed in today's competitive job market.

1. Media and Broadcasting: Graduates with a B.A. in Communication Studies often find rewarding careers in the media and broadcasting industry. They may work as journalists, news anchors, reporters, producers, or editors for television networks, radio stations, online news outlets, or print publications. With their strong communication skills, research abilities, and understanding of media ethics and regulations, they play a crucial role in informing and engaging audiences on various social, political, and cultural issues.

2. Public Relations and Corporate Communications: Many graduates pursue careers in public relations (PR) and corporate communications, where they develop strategic communication plans, manage media relations, and enhance brand reputation for organizations. They may work as PR specialists, communication coordinators, social media managers, or corporate spokespersons for businesses, nonprofit organizations, government agencies, or PR firms. Their ability to craft compelling messages, cultivate media relationships, and navigate crisis situations makes them valuable assets in shaping public perception and promoting organizational goals.

3. Advertising and Marketing: Graduates with a B.A. in Communication Studies often excel in advertising and marketing roles, where they leverage their creativity, persuasive communication skills, and understanding of consumer behavior to create effective advertising campaigns and marketing strategies. They may work as advertising account executives, marketing managers, market research analysts, or digital marketing specialists for advertising agencies, marketing firms, or corporate marketing departments. Their expertise in targeting and engaging specific audiences through various communication channels helps drive sales and brand awareness for products and services.

4. Digital Media and Social Media Management: In today's digital age, there is a growing demand for communication professionals skilled in digital media and social media management. Graduates may pursue careers as social media managers, content creators, digital strategists, or community managers for online platforms, social media agencies, or digital marketing firms. Their proficiency in leveraging social media platforms, analyzing digital trends, and engaging online communities allows them to build brand loyalty, drive engagement, and enhance online visibility for organizations.

5. Nonprofit and Advocacy Organizations: Many graduates are drawn to careers in nonprofit organizations, advocacy groups, or social justice movements, where they can use their communication skills to raise awareness, mobilize support, and enact positive social change. They may work as communication directors, public affairs specialists, community organizers, or fundraising coordinators for nonprofits, NGOs, or advocacy organizations. Their ability to craft compelling narratives, build coalitions, and engage diverse stakeholders helps advance important causes and amplify marginalized voices in society.

6. Government and Public Service: Graduates with a B.A. in Communication Studies may pursue careers in government agencies, public service organizations, or political campaigns, where they play critical roles in public outreach, policy communication, and community engagement. They may work as press secretaries, communication advisors, public information officers, or legislative aides for elected officials, government departments, or international organizations. Their ability to communicate complex policy issues, disseminate information to the public, and foster transparent communication between government entities and constituents contributes to effective governance and civic engagement.

7. Additional Opportunities: Beyond traditional career paths, graduates of the B.A. in Communication Studies program may explore various other opportunities in areas such as event planning, market research, consulting, education, or freelance writing. Their versatile skill set, including strong written and verbal communication, critical thinking, and problem-solving abilities, allows them to adapt to diverse industries and pursue fulfilling careers aligned with their interests and goals.