B.A. Public Relations and Strategic Communication, Pathway - 2 Semesters

Entry requirements for Undergraduate programs

1. Academic Qualifications: Prospective undergraduate students must demonstrate strong academic qualifications to be considered for admission to American University. While specific requirements may vary by program, applicants typically need to have completed secondary education or its equivalent with a satisfactory academic record. The academic qualifications requirement generally falls within the range of 75% to 86%, depending on the program and the competitiveness of the applicant pool.

2. English Language Proficiency:  

   • IELTS (International English Language Testing System): A minimum overall band score of 6 is required with no band less than 5.5.
   • TOEFL (Test of English as a Foreign Language): The minimum TOEFL iBT (internet-based test) score requirement is 74 with no band less than 15.
   • PTE (Pearson Test of English): The minimum PTE Academic score requirement  is 50 with no band less than 46.
   • DET (Duolingo English Test): The minimum DET score requirement is 100.

American University (AU) in Washington D.C., USA, is committed to promoting diversity, equity, and inclusion by providing financial assistance to international students through various scholarship programs. These scholarships are designed to attract top talent from around the world and make an American University education more accessible to students from diverse backgrounds.  

Global Leader Scholarship: The Global Leader Scholarship at American University is a merit-based award offered to international students who demonstrate exceptional academic achievement, leadership potential, and a commitment to making a positive impact in their communities. This prestigious scholarship covers full tuition, room, and board for the duration of the student's undergraduate studies at AU.

International Peace Scholarship: The International Peace Scholarship is awarded to international students who have a strong academic record and a demonstrated commitment to promoting peace, justice, and social change. This scholarship provides partial tuition support to eligible students enrolled in undergraduate programs at American University.

AU Emerging Global Leader Scholarship: The AU Emerging Global Leader Scholarship is awarded to outstanding international students who have overcome significant obstacles and challenges to pursue their education and demonstrate leadership potential and a commitment to serving their communities. This scholarship covers full tuition, room, and board for the duration of the student's undergraduate studies at AU.

AU International Merit Scholarship: The AU International Merit Scholarship is awarded to international students with exceptional academic achievements and strong leadership qualities. This merit-based scholarship provides partial tuition support to eligible undergraduate students enrolled at American University.

AU Dean's Scholarship for International Students: The AU Dean's Scholarship for International Students is awarded to academically talented international students who demonstrate financial need and have a strong commitment to academic excellence. This scholarship provides partial tuition support to eligible undergraduate students at AU.

AU Transfer Merit Scholarship for International Students: The AU Transfer Merit Scholarship for International Students is awarded to outstanding transfer students from international institutions who demonstrate exceptional academic achievements and leadership potential. This merit-based scholarship provides partial tuition support to eligible undergraduate transfer students at American University.

AU Presidential Scholarship for International Students: The AU Presidential Scholarship for International Students is awarded to top-performing international students who have demonstrated outstanding academic achievements, leadership abilities, and a commitment to service. This prestigious scholarship covers full tuition for eligible undergraduate students at AU.

These scholarships for international students at American University reflect the university's commitment to academic excellence, diversity, and global engagement. By providing financial assistance and support to talented and deserving students from around the world, American University seeks to foster a diverse and inclusive campus community and prepare students to become global leaders and change-makers in their respective fields. International students interested in applying for scholarships at American University should review the eligibility criteria and application requirements on the university's official website and contact the Office of Admissions for further assistance.

Graduating with a B.A. in Public Relations and Strategic Communication from American University in Washington D.C. opens up a wide array of career opportunities in diverse industries. A B.A. in Public Relations and Strategic Communication from American University equips graduates with versatile skills and knowledge that are highly valued across industries. With strong communication abilities, strategic thinking, and creative problem-solving skills, graduates are well-positioned for successful and fulfilling careers in communication-related fields.

1. Public Relations Specialist: Graduates can pursue roles as public relations specialists, working for corporations, non-profit organizations, government agencies, or public relations firms. They are responsible for managing the reputation of their clients or organizations, creating press releases, organizing events, and cultivating relationships with the media.

2. Media Relations Manager: With their strong communication skills and media savvy, graduates can work as media relations managers, serving as the primary liaison between their organizations and the media. They pitch story ideas, coordinate interviews, and manage media inquiries to ensure positive media coverage.

3. Corporate Communications Manager: Many organizations hire communication professionals to manage their internal and external communications. Graduates can work as corporate communications managers, developing communication strategies, drafting internal memos, and ensuring consistent messaging across all communication channels.

4. Digital Media Specialist: In today's digital age, organizations rely heavily on digital media to connect with their audiences. Graduates can pursue careers as digital media specialists, managing social media accounts, creating multimedia content, and implementing digital marketing campaigns to engage and inform their target audiences.

5. Advertising Account Executive: Graduates with a background in public relations and strategic communication can work in advertising agencies as account executives. They collaborate with clients to develop advertising campaigns, oversee project timelines and budgets, and ensure that campaign objectives are met.

6. Social Media Manager: With the rise of social media platforms, there is a growing demand for social media managers who can create engaging content, manage online communities, and monitor brand reputation. Graduates can work for companies, agencies, or as freelancers, helping organizations leverage social media to achieve their communication goals.

7. Event Coordinator: Graduates can pursue careers as event coordinators, planning and executing corporate events, conferences, product launches, and fundraisers. They oversee all aspects of event planning, including venue selection, budgeting, logistics, and promotion, to ensure successful events that enhance their organization's reputation.

8. Strategic Communication Consultant: Some graduates choose to work as strategic communication consultants, providing expert advice and guidance to organizations on communication strategies, crisis management, reputation management, and stakeholder engagement. They may work independently or as part of consulting firms.

9. Nonprofit Communication Director: Graduates passionate about making a difference can work for non-profit organizations as communication directors. They develop communication strategies to raise awareness of social issues, promote fundraising initiatives, and engage with donors, volunteers, and the community.

10. Government Communication Specialist: Graduates interested in public service can pursue careers in government agencies, working as communication specialists or public affairs officers. They communicate government policies, initiatives, and services to the public through press releases, social media, and other communication channels.