MBA Master of Business Administration
The MBA program at the University of Leeds is designed to develop well-rounded business...
BA Fashion Marketing
Leeds-The University of Leeds
INTAKE: Jan & Sept
Program Overview
The BA Fashion Marketing program at the University of Leeds focuses on equipping students with a solid understanding of fashion industry practices and marketing strategies. Students will learn how to create, develop, and market fashion brands while considering trends, consumer behavior, and digital marketing strategies. The program combines theoretical knowledge with practical application, allowing students to engage in hands-on projects, case studies, and industry placements. By the end of the course, graduates are prepared for roles in fashion marketing, brand management, fashion journalism, retail management, and more, with the ability to adapt to the ever-changing nature of the fashion industry.
Curriculum: The curriculum of the BA Fashion Marketing program is structured to provide a comprehensive education in both fashion and marketing. Core modules typically include Fashion Marketing, Fashion Consumer Behavior, Digital Marketing for Fashion, Fashion Communication, Brand Management, and Retail Marketing. In addition to the core modules, students can opt for elective modules to specialize in areas such as fashion buying, trend forecasting, or sustainability in fashion. The program also emphasizes creative thinking, allowing students to engage in projects that require innovation and strategic marketing solutions. A key feature of the program is the final-year project or dissertation, where students conduct in-depth research into an area of their choice within the fashion marketing industry.
Research Focus: The research focus of the BA Fashion Marketing program centers on the intersection of fashion and marketing, with particular attention to emerging trends, digital marketing, and consumer behavior. Students are encouraged to explore topics such as the role of social media in fashion marketing, sustainability in the fashion industry, and how technological advancements are transforming fashion marketing strategies. The program places a strong emphasis on understanding the global fashion market and how brands interact with consumers, using research to inform marketing strategies and decisions. Students gain valuable research skills that enable them to critically assess fashion marketing practices and contribute to the development of new, innovative approaches in the industry.
Industry Engagement: Industry engagement is a key component of the BA Fashion Marketing program. The University of Leeds has strong connections with leading fashion brands, retailers, and marketing agencies, providing students with opportunities for networking, guest lectures, and industry-led workshops. Students are also encouraged to undertake internships or work placements with fashion companies, where they can gain hands-on experience in marketing, brand management, or retail operations. These industry experiences allow students to apply their knowledge in real-world settings, build valuable professional networks, and enhance their employability in the competitive fashion industry.
Global Perspective: The BA Fashion Marketing program offers a global perspective on the fashion industry, recognizing that fashion marketing strategies differ across regions and cultures. Students examine how global trends, cultural influences, and international markets shape fashion marketing and branding strategies. The program prepares students to work in an international context, considering the impact of globalization on fashion consumption, digital marketing, and supply chain management. Students also have the opportunity to participate in study abroad programs or international projects, further enhancing their global understanding of fashion marketing.
Location
Leeds-The University of Leeds
Score
IELTS: 6
Tuition Fee
£ 28250
Undergraduate Entry Requirements:
- Academic Qualifications: International students applying for undergraduate programs at the University of Leeds are typically required to have a minimum academic achievement of 60% or above in their previous studies. This may vary depending on the specific course and country of origin.
- English Language Proficiency: International students whose first language is not English are required to demonstrate their English language proficiency. The accepted English language tests and their minimum score requirements are as follows:
- IELTS: A minimum overall score of 6.0 with no individual component score below 6.0.
- TOEFL: A minimum overall score of 72-90, depending on the specific course, with no individual component score below the minimum requirement.
- PTE: A minimum overall score of 59-62, depending on the specific course, with no individual component score below the minimum requirement
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Scholarships for International Students at the University of Leeds:
International Undergraduate Scholarships: The University of Leeds offers a range of scholarships specifically for international undergraduate students. These scholarships are awarded based on academic excellence, and the selection criteria may vary depending on the specific scholarship. Some of the popular undergraduate scholarships include the International Undergraduate Science and Engineering Scholarship, the International Undergraduate Arts, Humanities and Cultures Scholarship, and the Business School International Undergraduate Scholarship.
Country-Specific Scholarships: The university also offers scholarships that are specific to certain countries or regions. These scholarships aim to attract high-achieving students from those areas and foster international collaborations. Examples of country-specific scholarships include the India Excellence Scholarship, the China Scholarship Council – University of Leeds Scholarships, and the Commonwealth Scholarships.
External Scholarships and Funding: In addition to the university's own scholarships, international students at the University of Leeds are encouraged to explore external scholarship opportunities. There are numerous organizations, foundations, and government bodies that offer scholarships and funding for international students studying in the UK. The university provides support and guidance to help students navigate these external scholarship options.
Research Council Funding: For international students pursuing research degrees, the University of Leeds encourages them to explore research council funding opportunities. Research councils such as the UK Research and Innovation (UKRI) and the Arts and Humanities Research Council (AHRC) offer funding for research projects across various disciplines. These funding opportunities provide financial support for tuition fees and living expenses during the research period.
It is important to note that the availability and eligibility criteria for scholarships may vary each year.
Students have a variety of exciting career prospects in the fashion industry upon graduation from the BA Fashion Marketing course at the University of Leeds .
Fashion Marketing and Communications: Graduates can work in marketing departments of fashion brands, fashion retailers, or advertising agencies, developing and implementing marketing strategies, managing social media campaigns, and creating engaging content.
Fashion Buying and Merchandising: Graduates can pursue careers as fashion buyers or merchandisers, responsible for selecting and procuring fashion products, analyzing sales data, and managing inventory.
Fashion PR and Event Management: Graduates can work in public relations agencies or fashion event management companies, organizing fashion shows, press events, and managing brand communication.
Retail Management: Graduates can enter retail management positions in fashion stores, overseeing store operations, visual merchandising, and managing customer experience.
Fashion Brand Management: Graduates can work in brand management roles, responsible for developing brand strategies, building brand image, and managing brand equity for fashion companies.
Fashion Market Research and Trend Analysis: Graduates can work as market researchers or trend analysts, providing insights into consumer behavior, market trends, and competitor analysis to fashion brands and retailers.
Entrepreneurship: Graduates with an entrepreneurial mindset can start their own fashion-related businesses, such as fashion boutiques, online fashion platforms, or fashion consulting firms.
