MSc Digital Marketing & Analytics
Regent's University London offers an MSc in Digital Marketing & Analytics, prov...
MA International Fashion Marketing
London - UK
INTAKE: Jan & Sept
Program Overview
The MA International Fashion Marketing program at Regent's University London provides students with a comprehensive understanding of the fashion industry and equips them with the skills and knowledge to navigate the dynamic world of fashion marketing. The program combines theoretical concepts with practical experiences to prepare students for successful careers in the international fashion marketplace.
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Fashion Industry Insights: The program offers an in-depth exploration of the fashion industry, covering areas such as fashion trends, consumer behavior, branding, retailing, and global fashion markets. Students gain a solid foundation in understanding the intricacies of the fashion business and develop insights into the factors driving consumer preferences and purchasing decisions.
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International Marketing Strategies: The program focuses on international marketing strategies tailored specifically for the fashion industry. Students learn how to develop effective marketing campaigns that resonate with diverse cultural backgrounds, adapt to market trends, and target global audiences. They explore digital marketing, social media strategies, brand management, and fashion communication techniques.
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Fashion Market Research and Analysis: Students acquire skills in fashion market research and analysis, enabling them to identify market opportunities, monitor industry trends, and assess consumer preferences. They learn to conduct market research, interpret data, and make informed marketing decisions based on consumer insights, positioning themselves for success in the competitive fashion marketplace.
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Fashion Branding and Communication: The program emphasizes the importance of fashion branding and effective communication strategies. Students learn to create compelling brand identities, develop brand positioning, and communicate brand messages through various marketing channels. They explore visual merchandising, public relations, fashion events, and digital storytelling techniques to enhance brand visibility and engagement.
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Industry Engagement: Regent's University London fosters strong connections with the fashion industry, providing students with opportunities to engage with industry professionals through guest lectures, industry projects, internships, and networking events. This exposure allows students to gain practical insights, build professional networks, and stay updated on industry trends and best practices.
Location
London - UK
Score
IELTS 6.5
Tuition Fee
£ 19500
Postgraduate Entry Requirements:
- Percentage: International postgraduate applicants are generally expected to have achieved a minimum of 55% or above in their undergraduate degree or equivalent qualification. This requirement ensures that students have a solid foundation in their chosen field of study.
- English Language Proficiency: Similar to undergraduate requirements, international postgraduate students need to demonstrate English language proficiency by meeting one of the following test scores:
- IELTS: A minimum overall score of 6.5, with no individual component below 6.0.
- TOEFL: A minimum score range of 79-95 on the internet-based test (iBT).
- PTE: A minimum score range of 51-67 on the Pearson Test of English. The English language requirement ensures that postgraduate students can effectively communicate and contribute to their academic programs.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Regents University London offers a range of scholarships and financial aid opportunities to support students in their academic journey. These scholarships are designed to recognize academic excellence, leadership potential, and various other criteria.
- Regents University London Scholarships: The university offers a number of scholarships for both undergraduate and postgraduate students. These scholarships cover a range of disciplines and are awarded based on academic merit, leadership potential, and other criteria. Examples include the High Achiever Scholarship, Future Entrepreneur Scholarship, and Regent's Family Scholarship.
- Partner Scholarships: Regents University London has partnerships with various organizations and institutions that offer scholarships to their students. These scholarships may be specific to certain courses or target students from particular regions or backgrounds. Students are encouraged to check with their respective schools or organizations for available partner scholarships.
- External Scholarships: Regents University London also encourages students to explore external scholarship opportunities from government bodies, foundations, and other organizations. The university provides resources and support to help students identify and apply for these external scholarships.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
Graduates of the MA International Fashion Marketing program have diverse career prospects in the global fashion industry.
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Fashion Marketing Manager: Graduates can pursue roles as fashion marketing managers, responsible for developing and implementing comprehensive marketing strategies for fashion brands. They oversee marketing campaigns, manage brand partnerships, conduct market research, and drive brand awareness and sales.
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Brand Manager: Graduates can work as brand managers for fashion companies, overseeing brand development, brand positioning, and brand communication. They ensure brand consistency, manage brand portfolios, and collaborate with cross-functional teams to strengthen brand equity.
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Fashion Buyer: Graduates can excel in fashion buying roles, where they curate merchandise assortments for retail stores or online platforms. They analyze market trends, negotiate with suppliers, forecast demand, and make buying decisions to optimize sales and profitability.
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Digital Marketing Specialist: With their expertise in digital marketing strategies, graduates can specialize in digital marketing roles within the fashion industry. They manage social media campaigns, implement influencer marketing strategies, optimize e-commerce platforms, and drive online customer engagement.
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Fashion Market Research Analyst: Graduates can pursue careers as fashion market research analysts, working for market research firms or fashion companies. They conduct market research, analyze consumer behavior, monitor industry trends, and provide insights to support strategic decision-making and business growth.
