MBA Master of Business Administration
The MBA program at the University of Leeds is designed to develop well-rounded business...
BA Business Management with Marketing
Leeds-The University of Leeds
INTAKE: Jan & Sept
Program Overview
The BA Business Management with Marketing program at the University of Leeds offers students a unique blend of management and marketing education. It focuses on developing essential skills in business strategy, leadership, and management, while also providing specialized knowledge in marketing. Students will explore key areas such as consumer behavior, digital marketing, brand management, marketing strategy, and market research. The program is designed to prepare students for managerial roles that require both business acumen and marketing expertise, such as marketing manager, brand strategist, and digital marketing specialist. The course can be completed in three years (full-time) or four years, with the option for a placement year, depending on the student’s preference.
Curriculum: The curriculum of the BA Business Management with Marketing program is structured to provide a comprehensive understanding of business management while integrating marketing concepts. Core modules typically include Business Strategy, Organizational Behavior, Financial Management, and Human Resource Management. In addition to the fundamental business modules, students will take specialized marketing modules such as Marketing Management, Consumer Behavior, Marketing Communications, Digital Marketing, and Brand Strategy. The program also emphasizes practical skills through group projects, case studies, and the use of current marketing tools and techniques. Students will gain hands-on experience in applying marketing theories and strategies, which is further enhanced through the option of completing a dissertation or project in the final year.
Research Focus: The research focus of the BA Business Management with Marketing program centers on understanding the dynamic relationship between business management and marketing. Students are encouraged to explore key areas such as consumer behavior, marketing analytics, and the role of digital marketing in the modern business landscape. The program incorporates research into marketing strategies, the impact of emerging technologies on consumer behavior, and the effectiveness of various marketing channels. Students are trained to critically analyze marketing challenges and develop evidence-based solutions, ensuring they are prepared to address real-world business and marketing issues.
Industry Engagement: Industry engagement plays a significant role in the BA Business Management with Marketing program at the University of Leeds. The program benefits from the university’s strong connections with leading companies, marketing agencies, and industry professionals. Students are exposed to guest lectures, industry seminars, and workshops led by experts in marketing and business management. The program also offers students the opportunity to undertake work placements, internships, or consultancy projects, where they can apply their marketing knowledge in real-world settings. These industry engagements help students gain practical experience, build professional networks, and enhance their employability upon graduation.
Global Perspective: The BA Business Management with Marketing program at the University of Leeds emphasizes a global perspective on marketing and business management. Students engage with international case studies, exploring how marketing strategies differ across various cultures and markets. The program prepares students to work in global environments and international markets, considering the influence of globalization on business and marketing practices. Students also have the opportunity to study abroad or participate in international marketing projects, enhancing their understanding of global business dynamics and cross-cultural communication.
Location
Leeds-The University of Leeds
Score
IELTS: 6.5
Tuition Fee
£ 28250
Undergraduate Entry Requirements:
- Academic Qualifications: International students applying for undergraduate programs at the University of Leeds are typically required to have a minimum academic achievement of 60% or above in their previous studies. This may vary depending on the specific course and country of origin.
- English Language Proficiency: International students whose first language is not English are required to demonstrate their English language proficiency. The accepted English language tests and their minimum score requirements are as follows:
- IELTS: A minimum overall score of 6.5 with no individual component score below 6.0.
- TOEFL: A minimum overall score of 72-90, depending on the specific course, with no individual component score below the minimum requirement.
- PTE: A minimum overall score of 59-62, depending on the specific course, with no individual component score below the minimum requirement
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Scholarships for International Students at the University of Leeds:
International Undergraduate Scholarships: The University of Leeds offers a range of scholarships specifically for international undergraduate students. These scholarships are awarded based on academic excellence, and the selection criteria may vary depending on the specific scholarship. Some of the popular undergraduate scholarships include the International Undergraduate Science and Engineering Scholarship, the International Undergraduate Arts, Humanities and Cultures Scholarship, and the Business School International Undergraduate Scholarship.
Country-Specific Scholarships: The university also offers scholarships that are specific to certain countries or regions. These scholarships aim to attract high-achieving students from those areas and foster international collaborations. Examples of country-specific scholarships include the India Excellence Scholarship, the China Scholarship Council – University of Leeds Scholarships, and the Commonwealth Scholarships.
External Scholarships and Funding: In addition to the university's own scholarships, international students at the University of Leeds are encouraged to explore external scholarship opportunities. There are numerous organizations, foundations, and government bodies that offer scholarships and funding for international students studying in the UK. The university provides support and guidance to help students navigate these external scholarship options.
Research Council Funding: For international students pursuing research degrees, the University of Leeds encourages them to explore research council funding opportunities. Research councils such as the UK Research and Innovation (UKRI) and the Arts and Humanities Research Council (AHRC) offer funding for research projects across various disciplines. These funding opportunities provide financial support for tuition fees and living expenses during the research period.
It is important to note that the availability and eligibility criteria for scholarships may vary each year.
Graduates of the BA Business Management with Marketing course at the University of Leeds have a wide range of career options available to them in the marketing field.
Brand Management: Graduates can work as brand managers, responsible for developing and implementing brand strategies to enhance brand awareness and loyalty.
Digital Marketing: Graduates can pursue roles in digital marketing, such as digital marketing specialists, social media managers, or content marketers, focusing on online advertising, social media campaigns, and content creation.
Market Research and Analysis: Graduates can work in market research firms or within organizations, conducting market research, analyzing consumer behavior, and providing insights to guide marketing strategies.
Advertising and Public Relations: Graduates can pursue careers in advertising agencies or PR firms, working on advertising campaigns, public relations activities, and media relations.
Sales and Business Development: Graduates can enter sales and business development roles, responsible for identifying new business opportunities, building client relationships, and driving sales growth.
Retail Management: Graduates can work in retail management positions, overseeing store operations, implementing marketing strategies, and managing customer experience.
Entrepreneurship: Graduates with an entrepreneurial mindset can start their own marketing-related businesses, such as digital marketing agencies, consulting firms, or e-commerce ventures.
