MSc Digital Marketing & Analytics
Regent's University London offers an MSc in Digital Marketing & Analytics, prov...
BA (Hons) Business and Luxury Brand Management
London
INTAKE: September
Program Overview
The Bachelor of Arts (BA Hons) in Business and Luxury Brand Management program at Regent's University London offers students a comprehensive understanding of the luxury industry with a focus on brand management. This program is designed to prepare students for careers in luxury brand management, providing them with the knowledge and skills needed to succeed in this competitive field. Through a combination of theoretical learning and practical experience, students gain insight into the unique characteristics of luxury brands, consumer behavior in the luxury sector, and the strategic management of luxury businesses.
Curriculum: The curriculum of the BA (Hons) Business and Luxury Brand Management program at Regent's University London covers a wide range of subjects relevant to luxury brand management. Students study core business topics such as marketing, management, finance, and strategy, alongside specialized courses focusing on luxury brand identity, consumer psychology, brand communication, and retail management. Additionally, students have the opportunity to learn from industry professionals through guest lectures, case studies, and real-world projects, gaining practical insights into the luxury industry.
Research Focus: Regent's University London encourages research and scholarly inquiry within its BA (Hons) Business and Luxury Brand Management program, providing students with opportunities to explore current issues and trends in luxury brand management through research projects and coursework. Faculty members engage in research activities related to luxury brand strategy, brand equity, consumer perception, and market trends. Students have the opportunity to conduct independent research, analyze industry data, and present their findings, developing critical thinking and research skills applicable to the luxury brand management field.
Industry Engagement: Regent's University London maintains strong connections with industry partners to ensure that its BA (Hons) Business and Luxury Brand Management program remains relevant and responsive to the needs of the luxury industry. Through partnerships with luxury brands, fashion houses, and retail companies, students have access to internships, industry placements, and networking opportunities that provide hands-on experience and exposure to real-world luxury brand management practices. Industry professionals are invited to share their expertise, provide mentorship, and offer insights into current industry trends and best practices.
Global Perspective: With a commitment to providing a global perspective, Regent's University London integrates international dimensions into its BA (Hons) Business and Luxury Brand Management program. Students study global luxury markets, cross-cultural consumer behavior, and international brand strategies to understand the complexities of operating in the global luxury industry. The university offers opportunities for international study trips, exchange programs, and collaborations with luxury brands and retailers worldwide, allowing students to gain exposure to diverse luxury brand management practices and perspectives from around the globe.
Location
London
Score
IELTS 6
Tuition Fee
£ 25000
Undergraduate Entry Requirements
Academic Qualifications: International undergraduate applicants are typically required to have achieved a minimum of 65% or above in their high school or equivalent qualification. This criterion helps assess the academic preparedness of students for higher education.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0, with no individual component below 5.5.
- TOEFL: A minimum score range of 72-88 on the internet-based test (iBT).
- PTE: A minimum score range of 51-59 on the Pearson Test of English.
- Meeting the English language requirement ensures that students can effectively engage in academic studies conducted in English.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Regents University London offers a range of scholarships and financial aid opportunities to support students in their academic journey. These scholarships are designed to recognize academic excellence, leadership potential, and various other criteria.
Regents University London Scholarships: The university offers a number of scholarships for both undergraduate and postgraduate students. These scholarships cover a range of disciplines and are awarded based on academic merit, leadership potential, and other criteria. Examples include the High Achiever Scholarship, Future Entrepreneur Scholarship, and Regent's Family Scholarship.
Partner Scholarships: Regents University London has partnerships with various organizations and institutions that offer scholarships to their students. These scholarships may be specific to certain courses or target students from particular regions or backgrounds. Students are encouraged to check with their respective schools or organizations for available partner scholarships.
External Scholarships: Regents University London also encourages students to explore external scholarship opportunities from government bodies, foundations, and other organizations. The university provides resources and support to help students identify and apply for these external scholarships.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
Graduates of Regent's University London's BA (Hons) Business and Luxury Brand Management program possess a unique skill set tailored for the competitive luxury industry. With a deep understanding of business principles and specialized knowledge in luxury brand management, graduates are well-equipped to pursue diverse and exciting career paths in the luxury sector.
Brand Manager: Graduates can work as brand managers for luxury brands, overseeing the development, positioning, and marketing of the brand. Brand managers are responsible for creating brand strategies, managing brand communication, and ensuring brand consistency across all touchpoints.
Marketing Manager: Graduates may pursue careers as marketing managers, developing and implementing marketing strategies to promote luxury brands to target audiences. Marketing managers create marketing campaigns, manage advertising budgets, and analyze market trends to drive brand awareness and sales.
Retail Manager: Graduates can become retail managers for luxury boutiques or department stores, overseeing store operations, managing staff, and optimizing the customer experience. Retail managers are responsible for driving sales, maintaining store aesthetics, and ensuring exceptional service delivery.
Public Relations (PR) Manager: Graduates may work as PR managers for luxury brands, building and maintaining relationships with media outlets, influencers, and stakeholders. PR managers develop PR strategies, coordinate press events, and manage crisis communication to enhance brand reputation.
Digital Marketing Manager: Graduates can pursue careers as digital marketing managers, leading digital marketing initiatives for luxury brands across various online channels. Digital marketing managers develop digital marketing strategies, manage social media campaigns, and optimize website performance to reach and engage luxury consumers online.
Event Planner: Graduates may become event planners specializing in luxury events and brand activations. Event planners design and execute exclusive events, product launches, and VIP experiences to enhance brand visibility and create memorable brand experiences.
Luxury Sales Consultant: Graduates can work as luxury sales consultants, providing personalized shopping experiences and expert product knowledge to high-net-worth clients. Luxury sales consultants cultivate client relationships, drive sales, and represent the brand in a professional and sophisticated manner.
Market Research Analyst: Graduates may pursue careers as market research analysts, conducting market research and consumer surveys to gather insights into luxury consumer behavior and preferences. Market research analysts analyze data, identify market trends, and provide recommendations to support strategic decision-making for luxury brands.
Business Development Manager: Graduates can become business development managers, identifying growth opportunities and forging partnerships to expand the reach of luxury brands in new markets or segments. Business development managers develop business plans, negotiate contracts, and drive revenue growth through strategic partnerships.
Luxury Lifestyle Consultant: Graduates may work as luxury lifestyle consultants, providing concierge services, travel planning, and lifestyle management for affluent clients. Luxury lifestyle consultants curate bespoke experiences, handle luxury purchases, and fulfill client requests to enhance their overall lifestyle.
