MSc International Business
The MSc International Business program at the University of Glasgow is built around the...
MSc International Strategic Marketing
Glasgow-Scotland
INTAKE: September
Program Overview
The MSc in International Strategic Marketing at the University of Glasgow is a cutting-edge program designed to equip students with the skills and knowledge required to navigate the complexities of global markets. This program provides a comprehensive understanding of strategic marketing principles, consumer behavior, brand management, and digital marketing strategies. With a strong emphasis on international perspectives, the course prepares graduates for leadership roles in multinational corporations, marketing agencies, and global business environments. The program blends theoretical frameworks with practical applications, ensuring that students develop a well-rounded expertise in international marketing.
Curriculum: The curriculum of the MSc International Strategic Marketing program is structured to offer a deep understanding of global marketing strategies, competitive positioning, and market analysis. Core modules include international marketing management, consumer behavior, strategic brand management, digital transformation in marketing, and data-driven marketing strategies. Students also gain expertise in marketing analytics, social media strategies, and cross-cultural consumer engagement. Elective courses allow students to specialize in areas such as luxury marketing, sustainability in marketing, or emerging market strategies. The program integrates real-world case studies, group projects, and industry simulations to provide students with hands-on marketing experience.
Research Focus: The University of Glasgow is renowned for its research excellence in business and marketing, with a strong focus on consumer insights, digital marketing innovations, and sustainable marketing practices. The MSc International Strategic Marketing program incorporates the latest research in areas such as artificial intelligence in marketing, big data analytics, and global branding strategies. Students are encouraged to undertake independent research projects, analyzing real-world market trends and contributing to contemporary debates in international marketing. The university’s research-driven approach ensures that graduates are equipped with the analytical skills necessary for success in dynamic and evolving global markets.
Industry Engagement: A key feature of the MSc International Strategic Marketing program is its strong industry engagement, offering students valuable opportunities to connect with marketing professionals, industry leaders, and global organizations. The University of Glasgow collaborates with multinational companies, marketing agencies, and digital platforms to provide students with guest lectures, industry workshops, and networking events. Internship opportunities and live marketing projects allow students to gain practical experience and build professional relationships. The program also includes career development services such as resume-building workshops, interview preparation, and mentorship programs to enhance employability prospects.
Global Perspective: With a strong focus on international markets, the MSc International Strategic Marketing program provides students with a truly global learning experience. The curriculum covers international consumer behavior, cross-cultural marketing strategies, and the impact of globalization on marketing practices. The diverse student body enhances cross-cultural interactions, allowing students to develop a global mindset. Study-abroad opportunities, international business case studies, and collaborations with universities worldwide further enrich the program’s international perspective, preparing graduates for marketing roles in multinational corporations and global enterprises.
Location
Glasgow-Scotland
Score
IELTS: 6.5
Tuition Fee
£ 31800
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 90, with at least 19 in Listening, 20 in Reading, 19 in Speaking, and 23 in Writing.
- PTE Academic: A minimum overall score of 60 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Glasgow offers a variety of scholarships to both domestic and international students to help support their studies. These scholarships are offered at both the undergraduate and postgraduate levels and are awarded based on merit and financial need.
Postgraduate Taught Excellence Scholarship: This scholarship is available to international students studying a master's program and offers a tuition fee discount of up to £5,000.
Postgraduate Research Scholarship: This scholarship is available to international students pursuing a research degree and covers the full cost of tuition fees.
Sir Fitzroy Maclean Postgraduate Scholarship: This scholarship is available to international students pursuing a postgraduate degree in either the School of Humanities or the School of Social and Political Sciences.
Chancellors Award: This scholarship is available to both domestic and international students studying any discipline at the University of Glasgow and offers a tuition fee discount of up to £10,000.
Glasgow International Leadership Scholarship: This scholarship is available to international students studying any postgraduate program and offers a tuition fee discount of up to £10,000.
Glasgow Refugee, Asylum and Migration Network Scholarship: This scholarship is available to students who have sought refuge in the UK and are studying any undergraduate or postgraduate program.
The MSc International Strategic Marketing program at the University of Glasgow provides students with a comprehensive understanding of strategic marketing concepts and techniques in the global business environment. It equips graduates with the skills and knowledge necessary to excel in marketing and related roles in international companies.
Marketing Manager: Graduates can pursue careers as marketing managers, responsible for developing and implementing marketing strategies to promote products and services in international markets. They oversee market research, brand management, digital marketing campaigns, and customer relationship management. The program equips graduates with strategic marketing skills, market analysis techniques, and consumer behavior insights, making them well-prepared for marketing management roles.
International Market Research Analyst: Graduates can work as market research analysts, gathering and analyzing data to identify market trends, consumer preferences, and competitive landscapes in global markets. They provide valuable insights to help companies make informed marketing decisions and develop effective market entry strategies. The program equips graduates with research methodologies, data analysis skills, and knowledge of international markets, making them valuable assets for market research firms and multinational corporations.
Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and maintaining strong brand identities in the global marketplace. They create brand strategies, manage brand communication, and ensure consistent brand positioning across international markets. The program equips graduates with branding techniques, consumer insights, and global marketing knowledge, making them well-suited for brand management roles.
Digital Marketing Specialist: Graduates can work as digital marketing specialists, focusing on online marketing strategies, social media campaigns, search engine optimization, and digital advertising. They help companies expand their online presence and reach target audiences in international markets. The program equips graduates with digital marketing skills, data analytics knowledge, and understanding of digital platforms, making them valuable assets for companies embracing digital marketing.
International Sales Manager: Graduates can pursue careers as international sales managers, responsible for driving sales growth in global markets. They develop sales strategies, manage sales teams, and build relationships with international clients and partners. The program equips graduates with sales techniques, negotiation skills, and cultural intelligence, making them well-prepared for international sales management roles.
Market Entry Strategist: Graduates can work as market entry strategists, helping companies enter new international markets or expand their existing operations. They conduct market research, assess market potential, and develop market entry strategies considering cultural, legal, and economic factors. The program equips graduates with market analysis skills, strategic thinking abilities, and understanding of international business environments, making them valuable assets for companies seeking global expansion.
Marketing Consultant: Graduates can work as marketing consultants, providing advisory services to companies on marketing strategies, market positioning, and international market penetration. They offer expertise and recommendations to improve marketing effectiveness and drive business growth. The program equips graduates with analytical skills, strategic planning abilities, and marketing knowledge, making them well-suited for consulting roles.
Product Manager: Graduates can pursue careers as product managers, responsible for the development, launch, and management of products or services in international markets. They conduct market research, define product features, and coordinate product development processes. The program equips graduates with product management skills, market analysis techniques, and understanding of customer needs, making them valuable assets for product-focused companies.
Market Development Analyst: Graduates can work as market development analysts, identifying new market opportunities and potential areas for business expansion. They analyze market trends, assess customer needs, and recommend strategies to enter new markets or diversify existing offerings. The program equips graduates with market analysis skills, strategic thinking abilities, and understanding of global business environments, making them well-prepared for market development roles.
Entrepreneur: Graduates can utilize their knowledge and skills to start their own international marketing ventures. They can establish global marketing agencies, digital marketing firms, or consultancies, providing marketing services to companies operating in international markets. The program equips graduates with the necessary business acumen, marketing expertise, and strategic thinking abilities to succeed as entrepreneurs.
