Masters of Public Administration
The Master of Public Administration (MPA) program at Auburn University is designed to p...
B.S.B.A. in Marketing
Montgomery, Alabama
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Science in Business Administration (B.S.B.A.) program in Marketing at Auburn University at Montgomery (AUM) provides students with a comprehensive understanding of marketing principles, strategies, and techniques essential for success in today's dynamic business environment. Accredited by the Association to Advance Collegiate Schools of Business (AACSB), this program equips students with the knowledge, skills, and practical experience needed to pursue rewarding careers in marketing and related fields. The B.S.B.A. in Marketing program at Auburn University at Montgomery provides students with a comprehensive education in marketing theory and practice, preparing them for diverse career opportunities in marketing, advertising, sales, brand management, digital marketing, market research, and international marketing. Through a combination of coursework, hands-on learning experiences, and practical applications, graduates emerge as skilled marketing professionals equipped to drive business growth, create value for customers, and contribute to the success of organizations in a rapidly evolving marketplace.
Curriculum:
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Core Business Curriculum: The B.S.B.A. in Marketing program begins with a core curriculum that covers foundational business concepts, including accounting, economics, finance, management, and business law. This comprehensive foundation ensures that students develop a strong understanding of business fundamentals, which serves as the basis for their marketing studies.
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AACSB Accreditation: The AACSB accreditation ensures that the B.S.B.A. in Marketing program at AUM meets the highest standards of quality and rigor in business education. Students can be confident in the program's academic excellence, relevance to industry needs, and commitment to continuous improvement.
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Marketing Specialization Courses: As students progress through the program, they enroll in specialized marketing courses that delve into various aspects of marketing theory and practice. These courses cover topics such as consumer behavior, market research, advertising and promotion, digital marketing, brand management, sales management, and international marketing. Through a combination of lectures, case studies, projects, and simulations, students gain insights into the strategic and tactical aspects of marketing and develop the skills needed to create and execute effective marketing campaigns.
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Hands-on Learning Opportunities: The B.S.B.A. in Marketing program emphasizes experiential learning and provides students with opportunities to apply their marketing knowledge and skills in real-world settings. Students may participate in internships, cooperative education programs, or marketing practicums with local businesses, marketing agencies, or nonprofit organizations. These hands-on experiences allow students to gain valuable industry experience, build professional networks, and enhance their resumes.
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Marketing Research and Analysis: The program emphasizes the importance of marketing research and analysis in making informed marketing decisions. Students learn how to design and conduct market research studies, collect and analyze data using qualitative and quantitative research methods, and interpret research findings to identify market opportunities, understand consumer preferences, and assess competitive landscapes. They also learn how to use marketing analytics tools and techniques to measure the effectiveness of marketing campaigns and optimize marketing strategies.
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Digital Marketing and Social Media: With the growing importance of digital technology and social media in today's marketing landscape, the program includes coursework in digital marketing and social media marketing. Students learn how to leverage digital channels such as websites, search engines, social media platforms, email, and mobile apps to reach target audiences, engage customers, and drive conversions. They also explore strategies for content creation, online advertising, search engine optimization (SEO), and social media management to enhance brand visibility and customer engagement in the digital realm.
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Brand Management and Marketing Strategy: The program covers brand management principles and marketing strategy development, teaching students how to build and manage strong brands that resonate with target audiences. Students learn how to develop brand positioning, differentiate brands from competitors, create brand identities, and cultivate brand loyalty through effective brand management practices. They also study marketing strategy frameworks, such as segmentation, targeting, and positioning (STP), and develop strategic marketing plans to achieve organizational goals and objectives.
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Advertising and Promotion: The program explores advertising and promotional strategies used to communicate with target audiences and influence consumer behavior. Students learn about advertising principles, media planning, creative messaging, advertising campaign development, and integrated marketing communications (IMC). They gain hands-on experience in developing advertising campaigns, creating advertising copy, designing visual assets, and executing promotional tactics across various media channels.
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Sales Management and Customer Relationship Management (CRM): The program covers sales management principles and CRM strategies aimed at maximizing sales effectiveness and building long-term customer relationships. Students learn about sales techniques, sales force management, sales forecasting, territory management, and sales performance evaluation. They also explore CRM systems and practices for managing customer interactions, tracking customer data, and personalizing marketing efforts to enhance customer satisfaction and loyalty.
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International Marketing: In an increasingly globalized business environment, the program addresses the unique challenges and opportunities associated with international marketing. Students learn about cultural differences, market entry strategies, global market research, international branding, and global marketing communications. They explore how to adapt marketing strategies to different countries and regions, navigate cross-cultural marketing challenges, and capitalize on international market opportunities.
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Ethics and Social Responsibility in Marketing: The program emphasizes ethical considerations and social responsibility in marketing practice. Students explore ethical dilemmas, consumer rights, advertising ethics, data privacy issues, and corporate social responsibility (CSR) initiatives in marketing. They learn how to make ethical decisions, uphold professional standards, and integrate ethical principles into marketing strategies and campaigns to build trust, credibility, and long-term relationships with stakeholders.
Location
Montgomery, Alabama
Score
IELTS: 6.5
Tuition Fee
USD 21714
Undergraduate Programs Entry Requirements:
- Academic Qualifications: International students applying for undergraduate programs at Auburn University should have completed their secondary education or its equivalent. The minimum academic requirement is a score of 80-86% or above in the qualifying examination.
- English Language Proficiency:
- IELTS: A minimum overall band score of 6.5 is required.
- TOEFL: A minimum score of 79 on the internet-based test (iBT) is required.
- PTE: A minimum score of 55 is required.
- DET: A minimum DET Score required is 100.
These scholarships recognize academic achievements, leadership potential, and diverse backgrounds.
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International Merit Scholarships: Auburn University offers merit-based scholarships to outstanding international students. These scholarships are awarded based on academic excellence, leadership skills, extracurricular involvement, and other criteria. The scholarships are renewable for up to four years of undergraduate study and provide partial tuition coverage.
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Global Scholars Program: The Global Scholars Program is a prestigious scholarship program at Auburn University. It is designed for academically talented international students who demonstrate exceptional leadership abilities, community involvement, and a commitment to global issues. Selected students receive a comprehensive scholarship package that includes full tuition, housing, and a stipend.
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Cultural Diversity Scholarships: Auburn University recognizes and values the diversity of its student population. The Cultural Diversity Scholarships aim to support underrepresented international students who contribute to the university's cultural and global perspectives. These scholarships provide financial assistance for tuition and living expenses.
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Departmental Scholarships: Various academic departments and colleges within Auburn University offer scholarships specifically for international students. These scholarships may be discipline-specific and require students to major in a particular field of study. Students are encouraged to explore departmental websites and contact their respective academic units for information on available scholarships.
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External Scholarships: Auburn University also encourages international students to explore external scholarship opportunities provided by governments, organizations, and foundations. The university's Office of International Programs provides guidance and resources to help students search and apply for external scholarships.
It is important for international students to carefully review scholarship eligibility criteria, application deadlines, and any additional requirements specified by Auburn University. The university encourages early application submission to be considered for the available scholarships.
Graduates of the Bachelor of Science in Business Administration (B.S.B.A.) program in Marketing at Auburn University at Montgomery (AUM) are well-equipped to pursue diverse and rewarding career opportunities in the dynamic field of marketing. With a comprehensive understanding of marketing principles, strategies, and practices, coupled with hands-on experience and professional skills, graduates are prepared to excel in various roles across industries. Graduates of the B.S.B.A. in Marketing program at Auburn University at Montgomery have diverse and promising career opportunities available to them in the field of marketing. Whether working in traditional marketing roles, specializing in digital marketing or social media, pursuing careers in advertising, sales, market research, product management, consulting, or entrepreneurship, graduates play essential roles in driving business growth, enhancing brand visibility, and connecting organizations with their target audiences in today's competitive marketplace. With their strategic thinking, creativity, and analytical skills, graduates are well-positioned to succeed and make significant contributions to the marketing profession and the organizations they serve.
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Marketing Specialist/Coordinator: Graduates may begin their careers as marketing specialists or coordinators in organizations across industries such as retail, hospitality, healthcare, technology, finance, and manufacturing. In these roles, they are responsible for executing marketing campaigns, managing social media channels, coordinating promotional events, conducting market research, and supporting the development of marketing strategies to enhance brand awareness and drive sales.
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Digital Marketing Strategist: With the increasing emphasis on digital channels for marketing, graduates may specialize in digital marketing roles. They may work as digital marketing strategists, responsible for developing and implementing online marketing campaigns, managing website content and SEO strategies, overseeing social media advertising, email marketing, and PPC campaigns, and analyzing digital analytics to optimize marketing performance and ROI.
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Brand Manager: Graduates may pursue careers as brand managers, responsible for developing and maintaining the brand identity and reputation of products or services. They oversee brand strategy, positioning, and messaging, collaborate with advertising agencies on creative campaigns, monitor brand performance and market trends, and develop strategies to enhance brand equity and customer loyalty.
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Market Research Analyst: Graduates may work as market research analysts, gathering and analyzing data on consumer preferences, market trends, competitor strategies, and industry developments to inform marketing decision-making. They design surveys, conduct focus groups, and analyze quantitative and qualitative data to provide insights and recommendations to marketing teams on product development, pricing strategies, and target market identification.
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Advertising Account Executive: Graduates may pursue careers in advertising agencies as account executives, serving as the primary liaison between clients and agency teams. They collaborate with clients to understand their marketing objectives, develop advertising strategies and campaigns, manage project timelines and budgets, and ensure the successful execution of advertising initiatives across various media channels.
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Sales Representative/Manager: Graduates may enter sales roles, working as sales representatives or managers for companies selling products or services. They develop relationships with clients, identify sales opportunities, negotiate contracts, and meet sales targets. With their marketing background, they understand consumer behavior and market dynamics, allowing them to effectively position and sell products or services to target audiences.
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Social Media Manager/Coordinator: Graduates may specialize in social media marketing roles, managing social media platforms and content for organizations to engage with customers and promote brand awareness. They develop social media strategies, create and curate content, monitor social media channels for trends and opportunities, and analyze engagement metrics to optimize social media performance and drive audience growth and engagement.
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Product Manager: Graduates may pursue careers as product managers, overseeing the development, marketing, and lifecycle management of products or services. They conduct market research to identify customer needs and preferences, define product features and specifications, collaborate with cross-functional teams on product development and launch plans, and develop pricing and positioning strategies to drive product success in the marketplace.
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Marketing Consultant: Graduates may work as marketing consultants, providing strategic guidance and expertise to businesses seeking to improve their marketing efforts. They analyze clients' marketing challenges, conduct market assessments, develop marketing plans and recommendations, and provide ongoing support and guidance to help clients achieve their marketing objectives and drive business growth.
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Entrepreneur/Business Owner: With their marketing skills and business acumen, graduates may choose to start their own businesses or ventures. They may launch startups, e-commerce platforms, or consulting firms, offering innovative products or services and leveraging their marketing expertise to attract customers, build brand awareness, and drive business success.
