MSc Marketing

Postgraduate Entry Requirements:

• Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
• English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
  • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
  • TOEFL: A minimum overall score of 90, with at least 20 in Listening, 19 in Reading, 20 in Speaking, and 21 in Writing.
  • PTE Academic: A minimum overall score of 62 with no individual score below 51.
• Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Queens University Belfast offers a range of scholarships and funding opportunities to support students in their academic pursuits. These scholarships recognize academic excellence, diversity, and financial need. 

1. Queens Loyalty Scholarship: The Queen's Loyalty Scholarship is available for Queen's University Belfast graduates who pursue a postgraduate program at the university. It offers a 20% tuition fee reduction for eligible students.
2. Queens University Belfast International Scholarships: The university provides a range of scholarships specifically for international students. These scholarships vary in terms of eligibility criteria, funding amount, and application requirements. Examples include the International Office Undergraduate Scholarship, International Office Postgraduate Taught Scholarship, and International Office Postgraduate Research Scholarships.
3. Vice-Chancellors International Attainment Scholarship: The Vice-Chancellor's International Attainment Scholarship is aimed at international students with exceptional academic performance. It provides a significant reduction in tuition fees for undergraduate and postgraduate programs.
4. Queens University Belfast Scholarships for Excellence: The Scholarships for Excellence program at Queen's University Belfast is designed to support high-achieving undergraduate students. These scholarships recognize exceptional academic performance and provide financial assistance to help students reach their full potential.
5. Country-Specific Scholarships: Queens University Belfast offers scholarships that are specific to certain countries or regions. These scholarships are designed to attract talented students from these areas and promote diversity within the university community.
6. Research Council Funding:For postgraduate research students, there are opportunities to secure funding through research council scholarships. These scholarships are competitive and cover tuition fees and provide a stipend for living expenses.
7. Sports Scholarships: Queens University Belfast also offers sports scholarships for students who excel in sports. These scholarships provide financial support, training facilities, and other benefits to help athletes balance their sporting commitments with their studies.

It is important to note that scholarship availability, eligibility criteria, and application processes may vary each year. 

The MSc Marketing program at Queen's University Belfast prepares students for a wide range of exciting career opportunities in the field of marketing.  

1. Marketing Manager: Graduates of the MSc Marketing program can pursue roles as marketing managers in companies across various industries. They are responsible for developing and implementing marketing strategies, managing marketing campaigns, conducting market research, and overseeing brand management. Marketing managers play a crucial role in driving business growth and ensuring the success of marketing initiatives.

2. Digital Marketing Specialist: With the increasing importance of digital platforms in marketing, there is a growing demand for professionals with expertise in digital marketing. MSc Marketing graduates can pursue careers as digital marketing specialists, focusing on areas such as social media marketing, search engine optimization (SEO), content marketing, and online advertising. They help companies leverage digital channels to reach and engage their target audience effectively.

3. Brand Manager: Branding is a critical aspect of marketing, and companies invest significant resources in building and managing their brands. Graduates of the MSc Marketing program can work as brand managers, responsible for developing brand strategies, maintaining brand identity, managing brand communications, and ensuring brand consistency across various channels. They play a vital role in enhancing brand reputation and driving brand loyalty.

4. Market Research Analyst: Market research is essential for businesses to understand their target market, customer needs, and competitive landscape. MSc Marketing graduates can pursue careers as market research analysts, collecting and analyzing data, conducting consumer surveys, and providing insights to guide marketing strategies. They help businesses make informed decisions and identify opportunities for growth.

5. Advertising and Public Relations Specialist: The MSc Marketing program equips students with skills in advertising and public relations. Graduates can pursue roles in advertising agencies or public relations firms, creating and implementing advertising campaigns, managing media relations, and building brand awareness. They collaborate with creative teams, media outlets, and clients to deliver effective marketing communications.

6. Sales and Business Development Manager: Marketing and sales go hand in hand, and graduates of the MSc Marketing program can excel in sales and business development roles. They can work as sales managers or business development managers, responsible for identifying new business opportunities, building client relationships, and driving revenue growth. Their understanding of marketing strategies and consumer behavior enables them to create effective sales strategies and meet business objectives.

7. Consulting: Many companies seek the expertise of marketing consultants to help them navigate complex marketing challenges and develop effective strategies. MSc Marketing graduates can work as marketing consultants, providing guidance and recommendations to clients on marketing strategies, market positioning, and competitive analysis. They may either join consulting firms or work independently as freelance consultants.

8. Market Analyst: MSc Marketing graduates can pursue careers as market analysts, monitoring industry trends, analyzing market data, and providing insights on market opportunities and threats. They help companies stay informed about market dynamics, competitor activities, and consumer preferences, enabling them to make informed business decisions.

9. Entrepreneurship: The MSc Marketing program equips students with the skills and knowledge to start their own ventures. Graduates can launch their startups, leveraging their marketing expertise to develop innovative products or services, build a brand, and implement effective marketing strategies to reach their target market.

10. Further Education and Research: For those interested in pursuing an academic career or conducting research in marketing, the MSc Marketing program provides a strong foundation. Graduates can pursue further studies at the doctoral level or work as research analysts in academic institutions or market research organizations.

The MSc Marketing program at Queen's University Belfast offers excellent career prospects, with diverse opportunities in marketing management, digital marketing, branding, market research, advertising, sales, consulting, and entrepreneurship. Graduates are well-prepared to enter the job market and make valuable contributions to the marketing field.