Bachelors of Marketing

Undergraduate Programs Entry Requirements:

• Academic Qualifications: International students applying for undergraduate programs at Auburn University should have completed their secondary education or its equivalent. The minimum academic requirement is a score of 80-86% or above in the qualifying examination.
   
• English Language Proficiency:                                                                                                                                                               
  • IELTS: A minimum overall band score of 6.5 is required.
  • TOEFL: A minimum score of 79 on the internet-based test (iBT) is required.
  • PTE: A minimum score of 55 with no band less than 50 is required.

These scholarships recognize academic achievements, leadership potential, and diverse backgrounds. 

1. International Merit Scholarships: Auburn University offers merit-based scholarships to outstanding international students. These scholarships are awarded based on academic excellence, leadership skills, extracurricular involvement, and other criteria. The scholarships are renewable for up to four years of undergraduate study and provide partial tuition coverage.

2. Global Scholars Program: The Global Scholars Program is a prestigious scholarship program at Auburn University. It is designed for academically talented international students who demonstrate exceptional leadership abilities, community involvement, and a commitment to global issues. Selected students receive a comprehensive scholarship package that includes full tuition, housing, and a stipend.

3. Cultural Diversity Scholarships: Auburn University recognizes and values the diversity of its student population. The Cultural Diversity Scholarships aim to support underrepresented international students who contribute to the university's cultural and global perspectives. These scholarships provide financial assistance for tuition and living expenses.

4. Departmental Scholarships: Various academic departments and colleges within Auburn University offer scholarships specifically for international students. These scholarships may be discipline-specific and require students to major in a particular field of study. Students are encouraged to explore departmental websites and contact their respective academic units for information on available scholarships.

5. External Scholarships: Auburn University also encourages international students to explore external scholarship opportunities provided by governments, organizations, and foundations. The university's Office of International Programs provides guidance and resources to help students search and apply for external scholarships.

It is important for international students to carefully review scholarship eligibility criteria, application deadlines, and any additional requirements specified by Auburn University. The university encourages early application submission to be considered for the available scholarships. 

Graduating with a Bachelor's degree in Marketing from Auburn University opens up a myriad of exciting career opportunities across various industries. Graduates of the Bachelors of Marketing program from Auburn University are well-equipped with the knowledge, skills, and practical experience to pursue rewarding careers in marketing-related roles across industries such as advertising, digital marketing, market research, brand management, sales, and public relations.

1. Marketing Coordinator/Assistant: Entry-level positions such as marketing coordinator or assistant are common starting points for recent graduates. In these roles, individuals support marketing initiatives, assist with campaign execution, manage social media accounts, and conduct market research.

2. Digital Marketing Specialist: With the increasing focus on digital channels, there's a high demand for professionals who specialize in digital marketing. Graduates can pursue roles as digital marketing specialists, focusing on areas such as social media marketing, search engine optimization (SEO), content marketing, email marketing, and online advertising.

3. Market Research Analyst: Market research analysts play a crucial role in helping companies understand market trends, consumer preferences, and competitive landscapes. Graduates can work as market research analysts, gathering and analyzing data to provide insights that inform marketing strategies and decision-making.

4. Advertising Account Executive: Advertising agencies and marketing firms often hire graduates as account executives to manage client relationships and oversee the development and implementation of advertising campaigns. This role involves collaborating with creative teams, media planners, and clients to execute effective advertising strategies.

5. Brand Manager/Assistant Brand Manager: Brand managers are responsible for developing and executing brand strategies to enhance brand equity and drive brand growth. Graduates can work as brand managers or assistant brand managers, overseeing brand positioning, messaging, product launches, and marketing campaigns.

6. Sales Representative: Some graduates may pursue careers in sales, working as sales representatives for companies in various industries. Sales representatives build relationships with clients, identify sales opportunities, negotiate contracts, and achieve sales targets by promoting products or services.

7. Marketing Analyst: Marketing analysts use data analysis techniques to evaluate marketing performance, measure the effectiveness of marketing campaigns, and identify opportunities for optimization. Graduates can work as marketing analysts, leveraging analytical skills to drive data-driven marketing decisions.

8. Public Relations Specialist: Public relations specialists manage communication between organizations and the public, media, and stakeholders. They develop communication strategies, write press releases, organize events, and manage crisis communications. Graduates with strong communication skills can pursue roles as public relations specialists.

9. Social Media Manager/Coordinator: Given the importance of social media in modern marketing, companies hire social media managers or coordinators to manage their social media presence, create engaging content, interact with followers, and analyze social media metrics to optimize performance.

10. Marketing Manager: With experience, graduates can advance to roles such as marketing manager, where they oversee all aspects of marketing strategy and implementation for a company or product. Marketing managers develop marketing plans, allocate budgets, and lead cross-functional teams to achieve marketing objectives.