MSc Digital Marketing & Analytics
Regent's University London offers an MSc in Digital Marketing & Analytics, prov...
BA (Hons) Fashion Marketing
London
INTAKE: September
Program Overview
The Bachelor of Arts (BA Hons) in Fashion Marketing program at Regent's University London offers students a comprehensive understanding of the fashion industry and the marketing strategies essential for success in this dynamic field. This program combines theoretical knowledge with practical skills, equipping students with the tools they need to excel in various roles within the fashion marketing sector. Students explore topics such as consumer behavior, brand management, retailing, digital marketing, and trend forecasting, gaining insights into the unique challenges and opportunities of the fashion industry. With a focus on creativity, innovation, and strategic thinking, the program prepares students for careers in fashion marketing, branding, advertising, retail management, and more.
Curriculum: The curriculum of the BA (Hons) Fashion Marketing program at Regent's University London is designed to provide students with a well-rounded education in both fashion and marketing principles. Students study core modules covering topics such as fashion business, marketing strategy, consumer psychology, trend analysis, and retail management. They also have the opportunity to explore specialized areas of interest through elective modules or project-based assignments, such as digital marketing, luxury branding, fashion communication, or sustainable fashion marketing. The program integrates theoretical study with practical projects, case studies, and industry-relevant assignments, allowing students to develop their analytical skills, creativity, and strategic thinking in the context of real-world fashion marketing challenges.
Research Focus: Regent's University London encourages students in the BA (Hons) Fashion Marketing program to engage in research and critical inquiry to inform their marketing strategies and decision-making processes. Students explore the latest trends, developments, and innovations in the fashion industry, conducting market research, consumer surveys, and trend analysis to identify emerging opportunities and threats. They are encouraged to think critically about marketing theories and practices, apply research methodologies to solve marketing problems, and develop evidence-based strategies to effectively target, engage, and retain customers in the competitive fashion marketplace.
Industry Engagement: Regent's University London maintains strong connections with the fashion industry to ensure that its BA (Hons) Fashion Marketing program remains relevant and responsive to industry needs. Through partnerships with fashion brands, retailers, marketing agencies, and industry professionals, students have access to internships, work placements, and live projects that provide hands-on experience and exposure to real-world marketing practices. Industry professionals are invited to deliver guest lectures, lead workshops, and provide mentorship to students, offering insights into current trends, best practices, and career opportunities in the fashion marketing sector.
Global Perspective: With a commitment to providing a global perspective, Regent's University London integrates international dimensions into its BA (Hons) Fashion Marketing program. Students study fashion marketing from a global perspective, exploring international markets, consumer preferences, cultural influences, and regulatory frameworks shaping the global fashion industry. The university offers opportunities for international study trips, collaborations with fashion institutions abroad, and participation in global fashion events and competitions, allowing students to gain exposure to diverse cultures, markets, and practices in the fashion marketing arena.
Location
London
Score
IELTS 6
Tuition Fee
£ 22500
Undergraduate Entry Requirements
Academic Qualifications: International undergraduate applicants are typically required to have achieved a minimum of 65% or above in their high school or equivalent qualification. This criterion helps assess the academic preparedness of students for higher education.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0, with no individual component below 5.5.
- TOEFL: A minimum score range of 72-88 on the internet-based test (iBT).
- PTE: A minimum score range of 51-59 on the Pearson Test of English.
- Meeting the English language requirement ensures that students can effectively engage in academic studies conducted in English.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Regents University London offers a range of scholarships and financial aid opportunities to support students in their academic journey. These scholarships are designed to recognize academic excellence, leadership potential, and various other criteria.
Regents University London Scholarships: The university offers a number of scholarships for both undergraduate and postgraduate students. These scholarships cover a range of disciplines and are awarded based on academic merit, leadership potential, and other criteria. Examples include the High Achiever Scholarship, Future Entrepreneur Scholarship, and Regent's Family Scholarship.
Partner Scholarships: Regents University London has partnerships with various organizations and institutions that offer scholarships to their students. These scholarships may be specific to certain courses or target students from particular regions or backgrounds. Students are encouraged to check with their respective schools or organizations for available partner scholarships.
External Scholarships: Regents University London also encourages students to explore external scholarship opportunities from government bodies, foundations, and other organizations. The university provides resources and support to help students identify and apply for these external scholarships.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
Graduates of Regent's University London's BA (Hons) Fashion Marketing program are equipped with a diverse skill set that prepares them for a wide range of exciting career opportunities in the fashion industry. With their blend of fashion knowledge and marketing expertise, graduates can pursue various roles in fashion marketing, branding, retail, digital media, and more.
Fashion Marketing Manager: Graduates can pursue careers as fashion marketing managers, overseeing marketing campaigns, strategies, and initiatives for fashion brands, retailers, or fashion-related organizations. Fashion marketing managers develop marketing plans, coordinate advertising efforts, manage social media channels, and analyze market trends to effectively promote products and enhance brand visibility and engagement.
Brand Manager: Graduates may work as brand managers, responsible for managing and strengthening the brand identity and image of fashion companies or product lines. Brand managers develop brand strategies, create brand guidelines, and oversee brand communications, ensuring consistency and alignment across all marketing channels and touchpoints.
Digital Marketing Specialist: Graduates with expertise in digital marketing can pursue careers as digital marketing specialists, focusing on online marketing channels such as social media, email marketing, content marketing, and search engine optimization (SEO) to promote fashion brands and products. Digital marketing specialists analyze digital trends, optimize online campaigns, and leverage digital platforms to reach and engage target audiences effectively.
Retail Buyer: Graduates may work as retail buyers, responsible for selecting and purchasing fashion merchandise for retail stores, department stores, or e-commerce platforms. Retail buyers analyze market trends, negotiate with suppliers, and curate product assortments to meet consumer preferences and drive sales in retail environments.
Fashion Merchandiser: Graduates can pursue careers as fashion merchandisers, responsible for planning and executing merchandising strategies to maximize sales and profitability for fashion retailers or brands. Fashion merchandisers analyze sales data, plan product assortments, and implement visual merchandising displays to showcase products and attract customers in retail settings.
Fashion Public Relations (PR) Specialist: Graduates with strong communication skills can work as fashion PR specialists, responsible for managing public relations activities, media relations, and brand communications for fashion brands or agencies. Fashion PR specialists develop PR campaigns, pitch stories to media outlets, and cultivate relationships with journalists, influencers, and celebrities to generate positive publicity and brand awareness.
Fashion Retail Manager: Graduates may pursue careers as fashion retail managers, overseeing the operations of fashion retail stores, boutiques, or flagship stores. Fashion retail managers manage store staff, optimize store layouts, and implement customer service strategies to enhance the shopping experience and drive sales in brick-and-mortar retail environments.
Fashion E-commerce Manager: Graduates can work as fashion e-commerce managers, overseeing the online sales and operations of fashion e-commerce platforms or online retail stores. Fashion e-commerce managers manage website content, optimize user experience, and implement digital marketing strategies to drive traffic, conversions, and revenue in online retail environments.
Fashion Event Coordinator: Graduates may pursue careers as fashion event coordinators, organizing and executing fashion events, shows, or promotional activities for fashion brands, designers, or organizations. Fashion event coordinators plan logistics, coordinate vendors, and manage event production to ensure successful and memorable fashion experiences for attendees.
Fashion Consultant/Advisor: Graduates can work as fashion consultants or advisors, providing expert advice and guidance to individuals, fashion brands, or organizations on fashion-related matters such as styling, trends, branding, or retail strategy. Fashion consultants offer personalized styling services, conduct wardrobe audits, or provide strategic recommendations to clients seeking to enhance their fashion presence or image.
