BSc (Econ)(Hons) Economics, Finance and Management
Spanning three years, with options to extend to four or five years to include a year ab...
BSc (Hons) Marketing and Management
QMUL - London UK
INTAKE: September
Program Overview
This undergraduate program seamlessly integrates core principles of business management with contemporary marketing strategies. Students embark on a journey that begins with foundational concepts and progresses to specialized areas such as advertising, consumer psychology, and market analytics. The curriculum is designed to reflect the evolving landscape of marketing, addressing modern challenges like influencer marketing, the rise of AI tools, and the shift towards flexible working environments. This approach ensures that graduates are well-prepared to navigate and lead in various marketing and management roles.
Curriculum: The program spans three years, with an option to extend to four years if students choose to undertake a year in industry. In the first year, students are introduced to fundamental modules including Accounting for Business, Applied Economics, Marketing Principles, and Fundamentals of Management Studies and Skills. The second year delves deeper into topics such as Advertising, International Marketing, Services Marketing, and Strategic Marketing. In the final year, students explore advanced subjects like Business to Business and Relationship Marketing, Consumer Psychology, Creative Brand Marketing, and Digital Marketing. This structured progression ensures a balanced blend of theoretical knowledge and practical application.
Research Focus: QMUL's School of Business and Management is renowned for its interdisciplinary research approach, emphasizing themes of social justice, sustainability, and good governance. Faculty members actively engage in research that influences contemporary business practices and policies. Students are encouraged to participate in research projects, fostering a culture of inquiry and critical thinking. This engagement not only enhances learning but also prepares students to contribute meaningfully to the field upon graduation.
Industry Engagement: Recognizing the importance of real-world experience, the program offers a 'Year in Industry' option, allowing students to undertake a year-long placement between their second and final years. This opportunity provides invaluable hands-on experience, bridging the gap between academic learning and professional application. Additionally, QMUL's strategic location in London facilitates strong connections with industry leaders. The university organizes regular networking events, company visits, and guest lectures, with past collaborations including esteemed organizations such as Microsoft and Facebook. These interactions enable students to build professional networks and gain insights into industry practices.
Global Perspective: Situated in one of the world's most diverse and dynamic cities, QMUL attracts a vibrant international student body, enriching the learning environment with a multitude of perspectives. The curriculum incorporates global case studies and examples, preparing students to operate in international markets. Furthermore, the university's collaborations and partnerships worldwide offer students opportunities for global exposure, ensuring they are well-equipped to navigate and succeed in a globalized business landscape.
Location
QMUL - London UK
Score
IELTS: 6.5
Tuition Fee
£ 27950
Undergraduate Entry Requirements:
- Applicants should have successfully completed their secondary education with a minimum overall score of 80% or equivalent in their respective country's grading system.
- English language proficiency is essential, and students are required to provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 92, with at least 21 in Writing, 18 in Reading, 17 in Listening and 20 in Speaking.
- PTE Academic: A minimum overall score of 71 overall and 65 in Writing, and 59 in Speaking ,Reading, Listening and.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Queen Mary University of London offers a range of scholarships and bursaries to its students.
Queen Mary Principal's Scholars Program: A scholarship program for undergraduate students who have an offer of admission from Queen Mary University of London and have achieved exceptional academic grades. The scholarship covers full tuition fees for three years of study, as well as a £2,000 annual stipend for living expenses.
Queen Mary International Excellence Scholarships: A scholarship program for international undergraduate and postgraduate students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full tuition fees for one year of study.
Queen Mary Law Scholarships: A scholarship program for undergraduate and postgraduate law students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.
Queen Mary Engineering and Materials Science Scholarships: A scholarship program for undergraduate and postgraduate students studying engineering or materials science who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.
The BSc Hons Marketing and Management program at Queen Mary University of London offers students a comprehensive understanding of marketing principles and management practices, preparing them for a diverse range of career opportunities in the dynamic field of marketing. Graduates of this program develop a combination of marketing expertise, strategic thinking, and business management skills, making them highly sought after by employers.
Marketing Manager: Graduates can pursue careers as marketing managers, leading marketing campaigns, developing marketing strategies, and overseeing promotional activities for products or services. They analyze market trends, identify target audiences, and manage marketing budgets.
Brand Manager: Graduates can work as brand managers, responsible for developing and managing brand identities, positioning, and communication strategies. They work closely with cross-functional teams to ensure brand consistency and drive brand growth.
Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to understand consumer behavior, market trends, and competitive landscapes. They provide insights to guide marketing strategies and product development decisions.
Digital Marketing Specialist: Graduates can pursue careers as digital marketing specialists, focusing on online marketing channels such as social media, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing. They create and execute digital marketing campaigns to drive brand awareness and generate leads.
Advertising Account Executive: Graduates can work as advertising account executives, managing client relationships and coordinating advertising campaigns. They collaborate with creative teams, media planners, and clients to develop and implement effective advertising strategies.
Sales Manager: Graduates can pursue careers as sales managers, leading sales teams, setting sales targets, and developing sales strategies. They work to increase revenue, manage customer relationships, and monitor market trends to identify new opportunities.
Business Development Executive: Graduates can work as business development executives, identifying new business opportunities, building partnerships, and expanding market reach. They conduct market research, negotiate contracts, and develop strategic plans for business growth.
Market Analyst: Graduates can work as market analysts, analyzing market data, conducting competitor analysis, and monitoring industry trends. They provide insights and recommendations to support decision-making and market entry strategies.
Product Manager: Graduates can pursue careers as product managers, responsible for the development and management of new or existing products. They conduct market research, define product strategies, and collaborate with cross-functional teams to bring products to market successfully.
Entrepreneurship: Graduates may choose to start their own businesses or pursue entrepreneurial ventures, utilizing their marketing and management skills to develop and grow their ventures.
