BSc Hons Marketing and Management

QMUL - London UK

 

INTAKE: September

Program Overview

Queen Mary University of London offers a BSc Hons in Marketing and Management, a dynamic course designed to equip students with essential marketing and management skills. This degree programme covers all key areas of marketing and management, including market research, consumer behaviour, branding, digital marketing, and international marketing.

The course is taught by experienced academics who combine academic knowledge with industry experience. The curriculum includes lectures, workshops, case studies, and group projects to provide students with a comprehensive understanding of marketing and management principles.

First year of the course provides students with an overview of marketing and management theory, covering topics such as marketing principles, consumer behaviour, organisational behaviour, and accounting.

Second year, students delve deeper into specific areas such as branding, digital marketing, and market research.

Third year focuses on advanced topics such as strategic marketing, international marketing, and innovation management.

Students will also have the opportunity to undertake a business simulation module, which involves working in groups to develop and market a new product or service, using the skills they have learned throughout the course. In addition, students can choose to undertake a work placement module, which provides valuable real-world experience and enhances their employability.

Pollster Education

Location

QMUL - London UK

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 23950

Undergraduate Entry Requirements:

  • Applicants should have successfully completed their secondary education with a minimum overall score of 80% or equivalent in their respective country's grading system.
  • English language proficiency is essential, and students are required to provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 92, with at least  21 in Writing, 18 in Reading, 17 in Listening and 20 in Speaking.
    • PTE Academic: A minimum overall score of 71 overall and 65 in Writing, and 59 in Speaking ,Reading, Listening and.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Queen Mary University of London offers a range of scholarships and bursaries to its students. 

  1. Queen Mary Principal's Scholars Program: A scholarship program for undergraduate students who have an offer of admission from Queen Mary University of London and have achieved exceptional academic grades. The scholarship covers full tuition fees for three years of study, as well as a £2,000 annual stipend for living expenses.
  2. Queen Mary International Excellence Scholarships: A scholarship program for international undergraduate and postgraduate students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full tuition fees for one year of study.
  3. Queen Mary Law Scholarships: A scholarship program for undergraduate and postgraduate law students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.
  4. Queen Mary Engineering and Materials Science Scholarships: A scholarship program for undergraduate and postgraduate students studying engineering or materials science who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.

The BSc Hons Marketing and Management program at Queen Mary University of London offers students a comprehensive understanding of marketing principles and management practices, preparing them for a diverse range of career opportunities in the dynamic field of marketing. Graduates of this program develop a combination of marketing expertise, strategic thinking, and business management skills, making them highly sought after by employers. 

  1. Marketing Manager: Graduates can pursue careers as marketing managers, leading marketing campaigns, developing marketing strategies, and overseeing promotional activities for products or services. They analyze market trends, identify target audiences, and manage marketing budgets.

  2. Brand Manager: Graduates can work as brand managers, responsible for developing and managing brand identities, positioning, and communication strategies. They work closely with cross-functional teams to ensure brand consistency and drive brand growth.

  3. Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to understand consumer behavior, market trends, and competitive landscapes. They provide insights to guide marketing strategies and product development decisions.

  4. Digital Marketing Specialist: Graduates can pursue careers as digital marketing specialists, focusing on online marketing channels such as social media, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing. They create and execute digital marketing campaigns to drive brand awareness and generate leads.

  5. Advertising Account Executive: Graduates can work as advertising account executives, managing client relationships and coordinating advertising campaigns. They collaborate with creative teams, media planners, and clients to develop and implement effective advertising strategies.

  6. Sales Manager: Graduates can pursue careers as sales managers, leading sales teams, setting sales targets, and developing sales strategies. They work to increase revenue, manage customer relationships, and monitor market trends to identify new opportunities.

  7. Business Development Executive: Graduates can work as business development executives, identifying new business opportunities, building partnerships, and expanding market reach. They conduct market research, negotiate contracts, and develop strategic plans for business growth.

  8. Market Analyst: Graduates can work as market analysts, analyzing market data, conducting competitor analysis, and monitoring industry trends. They provide insights and recommendations to support decision-making and market entry strategies.

  9. Product Manager: Graduates can pursue careers as product managers, responsible for the development and management of new or existing products. They conduct market research, define product strategies, and collaborate with cross-functional teams to bring products to market successfully.

  10. Entrepreneurship: Graduates may choose to start their own businesses or pursue entrepreneurial ventures, utilizing their marketing and management skills to develop and grow their ventures.

The BSc Hons Marketing and Management program at Queen Mary University of London equips students with the knowledge and skills necessary to excel in the dynamic field of marketing. Graduates are well-prepared for a wide range of career opportunities in industries such as marketing, advertising, market research, sales, and business development, where their strategic thinking, creativity, and business acumen are highly valued.


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