Masters of Public Administration
The Master of Public Administration (MPA) program at Auburn University is designed to p...
M.S. in Business Marketing Education
Auburn, Alabama
INTAKE: Jan & Aug
Program Overview
Auburn University offers an esteemed Master of Science (M.S.) program in Business Marketing Education, designed to equip individuals with the knowledge, skills, and practical experiences necessary to excel as educators and leaders in the field of marketing education. Auburn University's M.S. in Business Marketing Education program offers a comprehensive and immersive educational experience that prepares students for successful careers in marketing education and related fields. With its integrated curriculum, hands-on learning experiences, industry-relevant skills, experienced faculty, professional development opportunities, flexibility, and collaborative environment, the program equips graduates to thrive in the dynamic and competitive landscape of marketing education and practice.
Curriculum:
1. Integrated Curriculum: Auburn's M.S. in Business Marketing Education program features an integrated curriculum that combines foundational concepts of business and marketing with education theory and practice. Students delve into core subjects such as marketing strategy, consumer behavior, market research, advertising, digital marketing, and entrepreneurship, while also gaining insights into pedagogical approaches, curriculum development, and instructional methods specific to business education.
2. Hands-On Learning Experiences: A distinguishing feature of Auburn's program is its emphasis on hands-on learning experiences. Students engage in practical activities, projects, and simulations that mirror real-world marketing scenarios, allowing them to apply theoretical knowledge to practical challenges. Through internships, practicums, and experiential learning opportunities, students gain valuable insights, skills, and industry connections.
3. Industry-Relevant Skills: The program is designed to equip students with industry-relevant skills and competencies sought after by employers in the marketing field. Students develop proficiency in market analysis, strategic planning, branding, communication, salesmanship, data analytics, and digital marketing tools and platforms. This skill set prepares graduates for a wide range of career opportunities in marketing-related roles across various industries.
4. Technology Integration: Recognizing the importance of technology in modern marketing practices, Auburn's program integrates technology into the curriculum. Students learn to leverage digital tools, social media platforms, marketing automation software, and data analytics tools to create targeted marketing campaigns, analyze consumer behavior, and measure campaign effectiveness. This technology-focused approach ensures that graduates are equipped to navigate the digital landscape of contemporary marketing.
5. Experienced Faculty: The program is led by a team of experienced faculty members who are experts in both marketing and education. These faculty members bring a wealth of academic knowledge, industry experience, and pedagogical expertise to the classroom. They mentor and guide students, facilitate meaningful discussions, and provide insights into current trends, challenges, and opportunities in the field of marketing education.
6. Professional Development: Auburn's program places a strong emphasis on professional development, preparing students for success in their careers beyond graduation. Students have access to career counseling, networking events, workshops, and seminars that enhance their job search skills, interview preparation, resume building, and professional branding. Additionally, students may pursue certifications or participate in professional organizations to further enhance their credentials and marketability.
7. Flexibility and Specialization: The program offers flexibility and opportunities for specialization to meet the diverse needs and interests of students. Whether focusing on a specific area of marketing such as digital marketing, sales management, or international marketing, or exploring interdisciplinary topics such as business education policy or educational technology, students can tailor their coursework and experiences to align with their career goals and aspirations.
8. Collaboration and Networking: Auburn University fosters a collaborative and supportive learning environment where students have opportunities to collaborate with peers, faculty, industry professionals, and alumni. Through group projects, networking events, guest lectures, and industry partnerships, students expand their professional network, gain insights into industry best practices, and access internship and job opportunities in the marketing field.
Location
Auburn, Alabama
Score
IELTS: 6.5
Tuition Fee
USD 16304
Postgraduate Programs Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at Auburn University should hold a bachelor's degree or its equivalent from a recognized institution. The minimum academic requirement is a score of 80-86% or above in the qualifying examination.
- English Language Proficiency:
- IELTS: A minimum overall band score of 6.5 is required.
- TOEFL: A minimum score of 79 on the internet-based test (iBT) is required.
- PTE: A minimum score of 55 is required.
These scholarships recognize academic achievements, leadership potential, and diverse backgrounds.
-
International Merit Scholarships: Auburn University offers merit-based scholarships to outstanding international students. These scholarships are awarded based on academic excellence, leadership skills, extracurricular involvement, and other criteria. The scholarships are renewable for up to four years of undergraduate study and provide partial tuition coverage.
-
Global Scholars Program: The Global Scholars Program is a prestigious scholarship program at Auburn University. It is designed for academically talented international students who demonstrate exceptional leadership abilities, community involvement, and a commitment to global issues. Selected students receive a comprehensive scholarship package that includes full tuition, housing, and a stipend.
-
Cultural Diversity Scholarships: Auburn University recognizes and values the diversity of its student population. The Cultural Diversity Scholarships aim to support underrepresented international students who contribute to the university's cultural and global perspectives. These scholarships provide financial assistance for tuition and living expenses.
-
Departmental Scholarships: Various academic departments and colleges within Auburn University offer scholarships specifically for international students. These scholarships may be discipline-specific and require students to major in a particular field of study. Students are encouraged to explore departmental websites and contact their respective academic units for information on available scholarships.
-
Graduate Assistantships: International graduate students may have the opportunity to work as graduate teaching or research assistants within their academic departments. These assistantships provide a stipend, tuition remission, and valuable professional experience. Graduate students can inquire about assistantship opportunities when applying to their respective graduate programs.
-
External Scholarships: Auburn University also encourages international students to explore external scholarship opportunities provided by governments, organizations, and foundations. The university's Office of International Programs provides guidance and resources to help students search and apply for external scholarships.
It is important for international students to carefully review scholarship eligibility criteria, application deadlines, and any additional requirements specified by Auburn University. The university encourages early application submission to be considered for the available scholarships.
Graduates of Auburn University's Master of Science (M.S.) program in Business Marketing Education are well-equipped to pursue diverse and rewarding career opportunities in the field of marketing education, as well as related areas within the business and education sectors. Auburn University's M.S. in Business Marketing Education program opens doors to a wide range of exciting and fulfilling career opportunities in marketing education, business, and related fields. With a solid foundation in marketing theory, practical skills, pedagogical knowledge, and professional development, graduates emerge as confident and competent professionals ready to make meaningful contributions to the marketing industry and educational community.
1. Marketing Educator: Graduates can pursue careers as marketing educators in secondary schools, community colleges, vocational institutes, and universities. They play a pivotal role in teaching marketing principles, strategies, and techniques to students, fostering critical thinking, creativity, and analytical skills essential for success in the marketing industry.
2. Curriculum Developer: Many graduates find employment as curriculum developers or instructional designers specializing in business and marketing education. They design, evaluate, and revise curriculum materials, instructional resources, and learning activities to align with educational standards, industry trends, and emerging technologies, ensuring the relevance and effectiveness of marketing education programs.
3. Corporate Trainer: With their expertise in marketing theory and practice, graduates may pursue opportunities as corporate trainers or professional development specialists within businesses, corporations, or nonprofit organizations. They design and deliver training programs, workshops, and seminars to enhance employees' marketing skills, sales techniques, customer relationship management, and market research capabilities.
4. Marketing Coordinator/Manager: Graduates may pursue roles as marketing coordinators, marketing assistants, or marketing managers within businesses, advertising agencies, or marketing firms. They contribute to developing and implementing marketing strategies, conducting market research, managing advertising campaigns, and analyzing marketing metrics to drive business growth, enhance brand visibility, and attract customers.
5. Sales Representative: Some graduates choose to pursue careers as sales representatives or account executives in industries such as retail, manufacturing, hospitality, or technology. They leverage their knowledge of marketing principles to promote products or services, identify sales opportunities, build client relationships, negotiate contracts, and achieve sales targets, contributing to business profitability and growth.
6. Market Research Analyst: Graduates may find employment as market research analysts, conducting quantitative and qualitative research to gather insights into consumer behavior, market trends, competitive landscapes, and industry dynamics. They analyze data, interpret findings, and generate actionable recommendations to support marketing strategies, product development initiatives, and business decision-making processes.
7. Entrepreneurship: Some graduates may choose to start their own businesses or entrepreneurial ventures in marketing-related fields. They may establish marketing consulting firms, digital marketing agencies, e-commerce platforms, or niche marketing businesses, leveraging their expertise to address market needs, innovate marketing solutions, and capitalize on emerging trends in the marketplace.
8. Further Education and Research: Graduates interested in pursuing advanced degrees or research careers may choose to pursue doctoral programs in marketing, business education, or related fields. They may engage in academic research, teaching, or consulting roles within universities, research institutions, or government agencies, contributing to the advancement of knowledge in marketing education and practice.
