Graduate Certificate in Process Quality Engineering + Graduate Certificate in Quality Assurance - Manufacturing and Management ( Bundled Program )
The bundled program at Conestoga College combines the Graduate Certificate in Process Q...
Graduate Certificate in Strategic Marketing Communications
Kitchener
INTAKE: Jan, May & Sept
Program Overview
The Graduate Certificate in Strategic Marketing Communications at Conestoga College focuses on developing students' knowledge and skills in strategic marketing planning, integrated marketing communications, and digital marketing strategies. The program combines theoretical concepts with practical applications to prepare graduates for careers in the dynamic field of marketing communications.
Curriculum:
The curriculum of the Graduate Certificate in Strategic Marketing Communications covers a range of topics that are essential for effective marketing communication in today's digital world.
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Marketing Management: Students gain a comprehensive understanding of marketing principles and their role in strategic decision-making. They learn how to analyze market trends, conduct market research, and develop marketing strategies to achieve business objectives.
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Integrated Marketing Communications: This module explores the concept of integrated marketing communications, which involves coordinating various marketing channels to deliver a consistent and impactful brand message. Students learn about advertising, public relations, sales promotion, direct marketing, and digital communications.
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Strategic Brand Management: Students learn how to develop and manage strong brands. They study brand positioning, brand equity, brand architecture, and brand extension strategies. They also explore techniques for measuring brand performance and managing brand portfolios.
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Consumer Behavior: This module focuses on understanding consumer behavior and its implications for marketing communications. Students learn how consumer attitudes, motivations, and decision-making processes influence the effectiveness of marketing campaigns.
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Digital Marketing Strategies: Students delve into the world of digital marketing and explore strategies for reaching and engaging target audiences through various digital channels. They learn about search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, and mobile marketing.
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Marketing Analytics: This module introduces students to the use of data analytics in marketing decision-making. They learn how to collect, analyze, and interpret marketing data to measure campaign effectiveness, identify consumer insights, and optimize marketing strategies.
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Public Relations and Media Relations: Students learn the principles and practices of public relations and media relations. They develop skills in crafting effective press releases, managing media relationships, and handling crisis communications.
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Creative Content Development: This module focuses on creating compelling and engaging content for marketing communications. Students learn about storytelling techniques, copywriting, graphic design principles, and multimedia production.
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Strategic Marketing Planning: Students develop skills in developing comprehensive marketing plans. They learn how to conduct situational analysis, set marketing objectives, develop strategies, and allocate resources to achieve desired outcomes.
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Marketing Communications Campaign: In this capstone project, students apply their knowledge and skills to develop a comprehensive marketing communications campaign. They work in teams to develop a strategic plan, create content, and implement marketing communications tactics to achieve specific marketing objectives.
Location
Kitchener
Score
IELTS 6.5
Tuition Fee
CAD 18942
Application Fees : CAD $ 100
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Postgraduate Diploma Programs:
- Academic Requirement: Applicants must have completed a bachelor's degree or its equivalent from a recognized institution with a minimum of 55% overall average.
- English Language Proficiency: International students must demonstrate proficiency in English by meeting the minimum requirements in one of the following tests:
- IELTS: A minimum overall band score of 6.5, with no individual band score below 6.0.
- TOEFL: A minimum overall score of 88 on the Internet-based test (iBT), with a minimum score of 21 in each section.
- PTE: A minimum overall score of 58, with no communicative skills score below 50.
It's important to note that meeting the minimum entry requirements does not guarantee admission to Conestoga College, as program-specific requirements and competitive selection processes may apply.
Prospective international students should also consider submitting any additional application materials, such as transcripts, letters of recommendation, and a statement of purpose, as required by the college for their chosen program. Admissions decisions are based on a holistic review of all application materials.
It's recommended that international students start the application process well in advance and carefully review the specific admission requirements for the program they are interested in at Conestoga College.
While Conestoga College may not offer scholarships specifically for international students, there are often other forms of financial assistance available. These may include government grants, bursaries, and work-study opportunities. It is advisable for international students to explore various funding options, including scholarships offered by external organizations, government agencies, or educational foundations in their home countries.
Graduates of the Graduate Certificate in Strategic Marketing Communications have a wide range of career prospects in various industries and organizations.
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Marketing Communications Specialist: Graduates can work as marketing communications specialists, responsible for developing and executing integrated marketing communications campaigns. They create content, manage social media channels, coordinate advertising and PR activities, and measure campaign performance.
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Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and maintaining strong brands. They develop brand strategies, manage brand positioning, oversee brand messaging, and ensure brand consistency across all marketing communications.
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Digital Marketing Specialist: Graduates can work as digital marketing specialists, focusing on utilizing digital channels to reach target audiences and drive brand awareness. They develop and implement digital marketing strategies, manage online advertising campaigns, and analyze digital marketing metrics.
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Market Research Analyst: Graduates can pursue careers as market research analysts, conducting research and gathering data to support marketing decision-making. They analyze market trends, consumer behavior, and competitor strategies to provide insights and recommendations for marketing campaigns.
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Public Relations Specialist: Graduates can work as public relations specialists, responsible for managing an organization's public image and maintaining positive relationships with the media and the public. They develop PR strategies, write press releases, organize media events, and handle crisis communications.
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Marketing Manager: Graduates can progress into marketing management roles, where they oversee the planning, implementation, and evaluation of marketing strategies and campaigns. They collaborate with cross-functional teams, manage budgets, and drive overall marketing effectiveness.
