B.S. in Retail and Fashion Merchandising

Athens, Ohio

 

INTAKE: Jan & Aug

Program Overview

Ohio University's B.S. in Retail and Fashion Merchandising program provides students with a comprehensive understanding of the retail industry and the fashion marketplace. Through a blend of theoretical coursework and practical experiences, students gain the knowledge and skills necessary to thrive in diverse roles within the retail and fashion sectors. The program covers a wide range of topics, including consumer behavior, retail management, merchandising strategies, trend analysis, and supply chain management. Students also have the opportunity to explore the intersection of business and creativity, learning about product development, visual merchandising, and branding strategies. With access to industry partnerships, internships, and hands-on projects, students graduate prepared to enter the workforce as knowledgeable professionals capable of navigating the dynamic and competitive landscape of retail and fashion.Ohio University's B.S. in Retail and Fashion Merchandising program offers a dynamic and interdisciplinary curriculum that prepares students for success in a variety of roles within the retail and fashion industries. Graduates emerge with a strong foundation in business principles, fashion merchandising expertise, and practical experience, ready to pursue careers in retail management, merchandising, marketing, product development, and more.

Curriculum:

  1. Consumer Behavior: Students study consumer psychology and behavior to understand the motivations and preferences driving purchasing decisions, enabling them to develop effective marketing strategies and merchandising plans tailored to target audiences.

  2. Retail Management: The program covers essential principles of retail management, including store operations, inventory management, sales forecasting, and customer relationship management, equipping students with the skills to effectively lead and manage retail operations.

  3. Fashion Trend Analysis: Students learn how to identify and analyze fashion trends, forecasting future trends based on market research, cultural influences, and consumer insights. This knowledge helps students stay ahead of industry trends and make informed decisions in product selection and merchandising.

  4. Supply Chain Management: The program explores supply chain management concepts, including sourcing, procurement, logistics, and distribution, providing students with a solid understanding of the processes involved in bringing products from manufacturers to consumers.

  5. Hands-on Experience: Students have opportunities to gain hands-on experience through internships, industry partnerships, and experiential learning projects, allowing them to apply classroom knowledge in real-world settings, build professional networks, and develop practical skills relevant to their career goals.

Pollster Education

Location

Athens, Ohio

Pollster Education

Score

IELTS: 6

Pollster Education

Tuition Fee

USD 23720

Undergraduate Entry Requirements:

  1. Academic Requirements (GPA):

    • Prospective undergraduate students are generally required to have achieved an academic performance in the range of 75% to 85% in their previous studies. This is a key factor in the admission decision-making process.
       
  2. English Language Proficiency:

    • IELTS : The university typically requires an overall IELTS score of 6, with no individual band score falling below 5.5.
    • TOEFL : Ohio University commonly requires a minimum overall TOEFL score of 68, with no individual section scoring below 17.
    • DET: Ohio University often requires a minimum overall DET score of 95 for undergraduate admission.
       
  3. SAT/ACT test scores are required if student wishes to be considered for merit-based scholarships.

Ohio University is committed to fostering global diversity and academic excellence. The university offers a range of scholarships to support international students in pursuing their education at Ohio University.

Global Scholars Program: The Global Scholars Program at Ohio University is designed to attract high-achieving international students. This merit-based scholarship provides significant financial support for both undergraduate and graduate students. Recipients of the Global Scholars Program not only receive financial assistance but also benefit from mentorship, leadership development, and cultural engagement opportunities.

International Student Tuition Awards: Ohio University offers International Student Tuition Awards to assist non-resident international students with their tuition costs. These awards are based on academic merit and are available to both undergraduate and graduate students. The scholarship amount varies, and it contributes to making Ohio University's education more accessible to talented individuals from around the world.

Graduate Assistantships: For international students pursuing graduate studies, Ohio University provides Graduate Assistantship opportunities. These assistantships may involve teaching, research, or administrative responsibilities and often come with a stipend, tuition remission, and health insurance benefits. Graduate Assistantships not only offer financial support but also valuable professional development experience.

OHIO Signature Awards: The OHIO Signature Awards are competitive scholarships that recognize outstanding academic achievement and leadership qualities. International students are eligible to apply for these scholarships, which cover a portion of tuition costs. The awards are available for both undergraduate and graduate programs.

College-Specific Scholarships: Ohio University's colleges and departments may offer specific scholarships tailored to students within particular academic disciplines. International students are encouraged to explore scholarship opportunities within their respective colleges, such as the College of Business, College of Arts and Sciences, or Russ College of Engineering and Technology.

To apply for these scholarships, international students typically need to demonstrate strong academic performance, provide letters of recommendation, and submit personal statements outlining their achievements and aspirations. It's essential for prospective international students to check the official Ohio University scholarship website for the most up-to-date information, application deadlines, and eligibility criteria. Additionally, the university's International Student and Faculty Services (ISFS) office can provide valuable guidance and support throughout the scholarship application process.

Graduates of Ohio University's B.S. in Retail and Fashion Merchandising program are well-prepared to pursue dynamic and rewarding careers in the retail, fashion, and related industries. Graduates of Ohio University's B.S. in Retail and Fashion Merchandising program are equipped with the knowledge, skills, and creativity to succeed in diverse roles within the retail, fashion, and related industries. With opportunities for internships, industry connections, and hands-on experience, graduates are prepared to make a meaningful impact in the ever-evolving world of retail and fashion.

  1. Retail Buyer: Graduates may pursue careers as retail buyers, responsible for selecting and purchasing merchandise for retail stores or e-commerce platforms. They analyze market trends, negotiate with vendors, and make purchasing decisions to ensure the right mix of products that meet consumer demand and drive sales.

  2. Fashion Merchandiser: Graduates may work as fashion merchandisers, responsible for planning and executing merchandising strategies to showcase products in retail environments. They collaborate with designers, marketers, and retailers to develop visually appealing displays, create product assortments, and enhance the overall shopping experience.

  3. Visual Merchandiser: Graduates may pursue roles as visual merchandisers, responsible for creating visually compelling displays and store layouts to attract customers and drive sales. They use design principles, branding strategies, and product knowledge to create engaging visual narratives that communicate the brand's identity and captivate consumers.

  4. Marketing Coordinator: Graduates may work as marketing coordinators or brand managers for fashion brands, retailers, or marketing agencies. They develop marketing campaigns, manage social media channels, and analyze consumer behavior to create targeted marketing strategies that promote products and enhance brand awareness.

  5. Fashion Stylist: Graduates may pursue careers as fashion stylists, working with individuals, celebrities, or media outlets to curate outfits and create fashionable looks for photo shoots, events, or editorial features. They have an eye for trends, color coordination, and personal style, helping clients express themselves through fashion.

  6. Retail Manager: Graduates may advance into retail management positions, overseeing store operations, managing staff, and driving sales performance. They ensure a positive customer experience, implement merchandising strategies, and optimize operational efficiency to meet business objectives.

  7. E-commerce Manager: With the rise of online shopping, graduates may work as e-commerce managers, responsible for managing online retail platforms, optimizing website performance, and executing digital marketing campaigns to drive traffic and sales.

  8. Fashion Entrepreneur: Graduates may choose to launch their own fashion businesses, such as boutique stores, online fashion platforms, or fashion consulting services. They leverage their knowledge of retail and fashion merchandising to create unique and innovative business concepts that cater to specific market niches.


Similar Courses
WhatsApp Enquiry Call Enquiry