BBA in Marketing

Undergraduate Entry Requirements

Academic Requirements: Prospective undergraduate students are required to have a minimum academic achievement of 80% or above in their previous educational qualifications.

English language proficiency:

• IELTS Requirement: An overall IELTS score of 6.5 is required.
• TOEFL Requirement: A minimum overall score of 80 is often required.
• PTE Requirement: A minimum overall score of 58 is often required.
• DET Requirement: A DET score of 105 is required.
• SAT Requirement: A SAT score of 500 is required.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

James Madison University (JMU) recognizes the importance of supporting international students in their pursuit of higher education and offers various scholarship opportunities to facilitate their academic journey.

International Undergraduate Merit Scholarships: JMU provides merit-based scholarships for outstanding international undergraduate students. These scholarships are awarded based on academic achievements, leadership qualities, and extracurricular involvement. Eligible students are automatically considered during the admission process.

International Diversity Scholarships: To promote cultural diversity on campus, JMU offers International Diversity Scholarships. These scholarships aim to attract students from different backgrounds, fostering a global perspective within the university community. Eligibility criteria include a demonstrated diversity and inclusion.

College-Specific Scholarships: Various colleges within JMU may offer scholarships tailored to specific academic disciplines. International students pursuing degrees in fields such as business, science, engineering, or the arts may have access to college-specific scholarship opportunities.

Global Engagement Scholarships: JMU encourages international students to actively engage with the global community. Global Engagement Scholarships are awarded to students who demonstrate a promoting cross-cultural understanding through activities such as international events, community service, and leadership roles.

James Madison University (JMU) offers a dynamic Bachelor of Business Administration (BBA) program with a specialization in Marketing, providing students with a solid foundation in business principles and specialized knowledge in marketing strategies.

Marketing Manager: BBA graduates in Marketing from JMU are well-equipped to pursue careers as Marketing Managers. They plan and execute marketing strategies, oversee campaigns, and analyze market trends to enhance product or service visibility and drive sales.

Advertising Executive: With a focus on advertising and promotion, JMU Marketing graduates can excel as Advertising Executives. They create and manage advertising campaigns, collaborating with creative teams to develop impactful messages and content for various media channels.

Brand Manager: Graduates may pursue roles as Brand Managers, responsible for developing and maintaining a brand's identity. They strategize brand positioning, monitor market perceptions, and implement initiatives to strengthen brand equity.

Market Research Analyst: A BBA in Marketing from JMU prepares students for careers as Market Research Analysts. These professionals gather and analyze data to identify market trends, consumer behavior, and competitor strategies, providing valuable insights for business decision-making.

Digital Marketing Specialist: In the ever-evolving digital landscape, JMU Marketing graduates can specialize as Digital Marketing Specialists. They focus on online strategies, including social media marketing, SEO, and content marketing to enhance brand presence in the digital realm.

Sales Manager: For those inclined towards sales leadership, a BBA in Marketing allows graduates to pursue roles as Sales Managers. They lead sales teams, set targets, and develop strategies to achieve revenue goals for products or services.

Public Relations Specialist: Graduates may choose a career path as Public Relations Specialists, managing communication between organizations and the public. They create press releases, organize events, and foster positive public perceptions of a brand or company.

E-commerce Manager: As businesses increasingly embrace online platforms, Marketing graduates from JMU can explore roles as E-commerce Managers. They oversee online sales strategies, optimize user experience, and implement digital marketing tactics for e-commerce success.

Product Manager: BBA in Marketing alumni can become Product Managers, responsible for overseeing the development, marketing, and profitability of specific products. They collaborate with cross-functional teams to bring products to market successfully.

Entrepreneur/Small Business Owner: Equipped with comprehensive business knowledge, JMU Marketing graduates may choose the entrepreneurial route, establishing and managing their own businesses, from startups to small enterprises.