BBA in Marketing

Undergraduate Entry Requirements

Academic Requirements: Prospective undergraduate students are required to have a minimum academic achievement of 80% or above in their previous educational qualifications.

English language proficiency:

• IELTS Requirement: An overall IELTS score of 6.5 is required.
• TOEFL Requirement: A minimum overall score of 79 is often required.
• PTE Requirement: A minimum overall score of 60 is often required.
• DET Requirement: A DET score of 105 is required.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Lipscomb University is fostering diversity and supporting the academic aspirations of international students through various scholarship opportunities. These scholarships are designed to recognize and reward academic excellence, leadership, and contributions to the university community.

International Student Scholarships: Lipscomb University offers merit-based scholarships specifically for international students. These scholarships are awarded based on academic achievements, leadership potential, and extracurricular involvement. The aim is to attract talented individuals from around the world and provide them with financial support to pursue their higher education at Lipscomb.

Global Diversity Scholarship: The Global Diversity Scholarship is designed to celebrate and promote cultural diversity on campus. It is awarded to international students who have demonstrated a fostering inclusivity and understanding within the Lipscomb community. This scholarship reflects the university's dedication to creating a global learning environment.

Academic Excellence Scholarships: International students with outstanding academic records may be eligible for Lipscomb's Academic Excellence Scholarships. These scholarships are merit-based and seek to recognize and support students who have demonstrated exceptional intellectual capabilities throughout their academic careers.

Leadership Scholarships: Lipscomb University values leadership qualities and actively encourages international students to apply for Leadership Scholarships. These scholarships aim to support individuals who have shown leadership skills in their academic, extracurricular, or community activities. They provide financial assistance to those who have the potential to make a positive impact at Lipscomb and beyond.

Community Engagement Scholarships: Lipscomb University places a strong emphasis on community service and social responsibility. The Community Engagement Scholarships are awarded to international students who have actively participated in community service initiatives, embodying the university's making a difference in the world.

Graduates holding a BBA in Marketing from Lipscomb University are well-prepared for dynamic and impactful careers in the ever-evolving field of marketing. The program's comprehensive curriculum and practical focus equip individuals with the skills needed for success in various marketing roles.

Marketing Manager: A common career path for BBA in Marketing graduates is becoming a marketing manager. These professionals oversee marketing strategies, campaigns, and teams, contributing to the overall success of businesses by effectively promoting products or services.

Digital Marketing Specialist: Given the increasing importance of digital platforms, graduates may pursue roles as digital marketing specialists. This career involves creating and implementing digital marketing strategies, utilizing social media, SEO, and online advertising to reach target audiences.

Brand Manager: Graduates may choose careers as brand managers, responsible for developing and maintaining a positive brand image. Brand managers work on strategies to enhance brand visibility, identity, and customer perception.

Market Research Analyst: With a focus on consumer behavior and market trends, individuals can pursue careers as market research analysts. This role involves collecting and analyzing data to provide insights into consumer preferences, market dynamics, and competitive landscapes.

Advertising Executive: BBA in Marketing holders may enter the field of advertising, working as advertising executives. These professionals create and execute advertising campaigns across various channels, aiming to capture the attention and interest of target audiences.

Sales Manager: The program's emphasis on understanding consumer needs and effective communication prepares graduates for roles as sales managers. Sales managers lead sales teams, develop sales strategies, and contribute to revenue growth.

Social Media Manager: Given the significance of social media in modern marketing, graduates may pursue careers as social media managers. This role involves creating and implementing social media strategies to engage audiences and enhance brand visibility.

Product Manager: Individuals may opt for careers as product managers, overseeing the development, launch, and success of products in the market. Product managers collaborate with various teams to ensure products meet consumer needs and expectations.

Public Relations Specialist: With a focus on communication strategies, graduates may enter the field of public relations. Public relations specialists manage the public image of organizations, handle media relations, and create communication plans to maintain a positive public perception.

Event Planner: BBA in Marketing graduates can explore careers as event planners. This role involves organizing and coordinating events to promote products or services, enhance brand visibility, and engage with target audiences.