B.A. in Fashion Merchandising

Nashville

 

INTAKE: Jan & Aug

Program Overview

Lipscomb University's Bachelor of Arts (B.A.) in Fashion Merchandising program provides students with a comprehensive understanding of the business side of the fashion industry. This program is designed for individuals with a keen interest in trends, consumer behavior, and the strategic aspects of retail and fashion marketing. Emphasizing a holistic approach to the fashion business, the B.A. in Fashion Merchandising at Lipscomb equips students with the knowledge and skills needed to succeed in various roles within the dynamic world of fashion retail.

Curriculum: The curriculum of the B.A. in Fashion Merchandising program at Lipscomb University is strategically crafted to cover essential aspects of merchandising, marketing, and retail management. Core courses include retail management, visual merchandising, consumer behavior, and fashion marketing. Students explore the principles of effective merchandising, learn to analyze market trends, and develop skills in product selection and promotion.Advanced coursework may delve into topics such as fashion buying, e-commerce strategies, and sustainable merchandising practices. The program emphasizes a hands-on approach, allowing students to apply theoretical knowledge in practical settings through internships, projects, and real-world scenarios.

Research Focus: Lipscomb University encourages a research-oriented approach within the B.A. in Fashion Merchandising program. Students have the opportunity to explore market trends, consumer preferences, and the impact of technological advancements on retail strategies. Research projects may involve analyzing case studies, conducting market surveys, and staying abreast of the latest developments in the fashion and retail sectors.The program's research focus ensures that graduates are well-informed about the rapidly changing landscape of fashion merchandising, empowering them to make data-driven decisions in their future roles.

Industry Engagement: Recognizing the importance of practical experience, Lipscomb University actively promotes industry engagement within the B.A. in Fashion Merchandising program. Students have opportunities to participate in internships with leading retail establishments, work on collaborative projects, and attend industry events.The program establishes connections with local and national retailers, fashion brands, and industry professionals. Industry engagement may include guest lectures, field trips to fashion markets, and involvement in planning and executing fashion events. This hands-on experience ensures that graduates enter the workforce with a deep understanding of industry dynamics and valuable connections within the fashion and retail sectors.

Global Perspective: The B.A. in Fashion Merchandising program at Lipscomb University is designed to instill a global perspective in students. Through the exploration of international market trends, exposure to diverse consumer behaviors, and potential study abroad opportunities, students gain insights into the global nature of the fashion industry.The program may incorporate projects that challenge students to consider the global implications of merchandising strategies, fostering cultural sensitivity and awareness. Lipscomb's commitment to a global perspective prepares graduates to navigate the interconnected and multicultural aspects of the global fashion marketplace.

Pollster Education

Location

Nashville

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

USD 38824

Undergraduate Entry Requirements

Academic Requirements: Prospective undergraduate students are required to have a minimum academic achievement of 80% or above in their previous educational qualifications.

English language proficiency:

  • IELTS Requirement: An overall IELTS score of 6.5 is required.
  • TOEFL Requirement: A minimum overall score of 79 is often required.
  • PTE Requirement: A minimum overall score of 60 is often required.
  • DET Requirement: A DET score of 105 is required.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Lipscomb University is fostering diversity and supporting the academic aspirations of international students through various scholarship opportunities. These scholarships are designed to recognize and reward academic excellence, leadership, and contributions to the university community.

International Student Scholarships: Lipscomb University offers merit-based scholarships specifically for international students. These scholarships are awarded based on academic achievements, leadership potential, and extracurricular involvement. The aim is to attract talented individuals from around the world and provide them with financial support to pursue their higher education at Lipscomb.

Global Diversity Scholarship: The Global Diversity Scholarship is designed to celebrate and promote cultural diversity on campus. It is awarded to international students who have demonstrated a fostering inclusivity and understanding within the Lipscomb community. This scholarship reflects the university's dedication to creating a global learning environment.

Academic Excellence Scholarships: International students with outstanding academic records may be eligible for Lipscomb's Academic Excellence Scholarships. These scholarships are merit-based and seek to recognize and support students who have demonstrated exceptional intellectual capabilities throughout their academic careers.

Leadership Scholarships: Lipscomb University values leadership qualities and actively encourages international students to apply for Leadership Scholarships. These scholarships aim to support individuals who have shown leadership skills in their academic, extracurricular, or community activities. They provide financial assistance to those who have the potential to make a positive impact at Lipscomb and beyond.

Community Engagement Scholarships: Lipscomb University places a strong emphasis on community service and social responsibility. The Community Engagement Scholarships are awarded to international students who have actively participated in community service initiatives, embodying the university's making a difference in the world.

Graduates of Lipscomb University's Bachelor of Arts (B.A.) in Fashion Merchandising program are well-equipped to pursue exciting and dynamic career paths within the ever-evolving fashion and retail industry. This program, emphasizing the business aspects of fashion, prepares individuals with a keen interest in merchandising, marketing, and retail management. 

Fashion Merchandiser: Graduates may pursue careers as fashion merchandisers, responsible for planning and selecting the right mix of products to meet consumer demands. This role involves analyzing market trends, managing inventory, and ensuring products are strategically placed for optimal sales.

Retail Buyer: Professionals can become retail buyers, responsible for selecting and purchasing merchandise for retail establishments. This role involves negotiating with suppliers, monitoring market trends, and making informed decisions to enhance the retail assortment.

Visual Merchandiser: Graduates may specialize in visual merchandising, creating visually appealing displays to attract customers and enhance the overall shopping experience. Visual merchandisers use their creativity to showcase products in a way that aligns with the brand's image.

Fashion Marketing Coordinator: Professionals may enter the field of fashion marketing, coordinating marketing strategies to promote fashion brands and products. This role involves planning and executing campaigns, analyzing market data, and utilizing various marketing channels.

Retail Manager: Graduates can assume roles as retail managers, overseeing the day-to-day operations of retail establishments. Responsibilities include managing staff, optimizing sales, and ensuring a positive customer experience.

E-commerce Specialist: Professionals may specialize in e-commerce, managing online platforms for fashion brands. This role involves overseeing online product listings, optimizing user experience, and implementing e-commerce strategies.

Fashion Analyst: Graduates can work as fashion analysts, conducting market research and analyzing consumer behavior to provide insights for merchandising and marketing decisions. This role involves staying informed about industry trends and competitors.

Brand Coordinator: Professionals may become brand coordinators, responsible for ensuring brand consistency across various channels. This role involves collaborating with different departments to implement brand strategies and enhance brand image.

Fashion Entrepreneur: Individuals with an entrepreneurial spirit may choose to start their own fashion-related businesses, such as boutiques, online stores, or consulting services.

Sustainability Specialist: Graduates passionate about sustainability can focus on roles as specialists, promoting and implementing sustainable practices within the fashion and retail industry.

Fashion Event Planner: Professionals can specialize in organizing fashion events, coordinating fashion shows, launches, and promotional activities to showcase new collections.

Fashion Public Relations Coordinator: Graduates may work in public relations, managing communication between fashion brands and the public. This role involves organizing press events, securing media coverage, and maintaining positive brand image.

Retail Analyst: Professionals may work as retail analysts, utilizing data analysis to optimize retail strategies, enhance sales performance, and improve overall business operations.

Fashion Consultant: Graduates can work as fashion consultants, providing expertise on retail strategies, merchandising techniques, and consumer trends to fashion brands or retail establishments.

Product Development Coordinator: Professionals may enter product development roles, working on creating and enhancing product lines to meet market demands and consumer preferences.

Market Researcher: Graduates can pursue careers as market researchers, collecting and analyzing data to provide insights into market trends, consumer behavior, and competitor strategies.

Fashion Buyer Assistant: Professionals may start their careers as assistant buyers, supporting senior buyers in the selection and purchasing of merchandise.

Showroom Coordinator: Graduates can work in showrooms, coordinating the presentation of fashion collections to buyers, media, and other stakeholders.


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