BBA in Marketing

Undergraduate Entry Requirements:

1. Academic Requirements (GPA):

   • Prospective undergraduate students are generally required to have achieved an academic performance in the range of 75% to 85% in their previous studies. This is a key factor in the admission decision-making process.
      

2. English Language Proficiency:

   • IELTS : The university typically requires an overall IELTS score of 6, with no individual band score falling below 5.5.
   • TOEFL : Ohio University commonly requires a minimum overall TOEFL score of 68, with no individual section scoring below 17.
   • DET: Ohio University often requires a minimum overall DET score of 95 for undergraduate admission.
      
3. SAT/ACT test scores are required if student wishes to be considered for merit-based scholarships.

Ohio University is committed to fostering global diversity and academic excellence. The university offers a range of scholarships to support international students in pursuing their education at Ohio University.

Global Scholars Program: The Global Scholars Program at Ohio University is designed to attract high-achieving international students. This merit-based scholarship provides significant financial support for both undergraduate and graduate students. Recipients of the Global Scholars Program not only receive financial assistance but also benefit from mentorship, leadership development, and cultural engagement opportunities.

International Student Tuition Awards: Ohio University offers International Student Tuition Awards to assist non-resident international students with their tuition costs. These awards are based on academic merit and are available to both undergraduate and graduate students. The scholarship amount varies, and it contributes to making Ohio University's education more accessible to talented individuals from around the world.

Graduate Assistantships: For international students pursuing graduate studies, Ohio University provides Graduate Assistantship opportunities. These assistantships may involve teaching, research, or administrative responsibilities and often come with a stipend, tuition remission, and health insurance benefits. Graduate Assistantships not only offer financial support but also valuable professional development experience.

OHIO Signature Awards: The OHIO Signature Awards are competitive scholarships that recognize outstanding academic achievement and leadership qualities. International students are eligible to apply for these scholarships, which cover a portion of tuition costs. The awards are available for both undergraduate and graduate programs.

College-Specific Scholarships: Ohio University's colleges and departments may offer specific scholarships tailored to students within particular academic disciplines. International students are encouraged to explore scholarship opportunities within their respective colleges, such as the College of Business, College of Arts and Sciences, or Russ College of Engineering and Technology.

To apply for these scholarships, international students typically need to demonstrate strong academic performance, provide letters of recommendation, and submit personal statements outlining their achievements and aspirations. It's essential for prospective international students to check the official Ohio University scholarship website for the most up-to-date information, application deadlines, and eligibility criteria. Additionally, the university's International Student and Faculty Services (ISFS) office can provide valuable guidance and support throughout the scholarship application process.

Graduates from Ohio University's BBA in Marketing program embark on exciting and diverse career paths, equipped with a robust skill set and a deep understanding of the dynamic marketing landscape. Ohio University's BBA in Marketing not only provides a solid academic foundation but also offers practical experiences and industry insights, ensuring graduates are well-prepared for the dynamic and competitive field of marketing. The diverse career prospects underscore the program's effectiveness in shaping versatile professionals who can thrive in various sectors of the business world.

1. Digital Marketing Specialist: With a focus on digital marketing trends and strategies, graduates are well-positioned to become digital marketing specialists. They may excel in areas such as social media management, content creation, email marketing, and search engine optimization (SEO), contributing to an organization's online presence and engagement.

2. Brand Manager: Graduates can pursue roles as brand managers, responsible for developing and maintaining a brand's identity. They work on strategies to enhance brand awareness, manage product positioning, and ensure consistent messaging across various channels.

3. Market Research Analyst: The program's emphasis on market research prepares graduates for roles as market research analysts. They gather and analyze data to assess market trends, consumer behavior, and competitive landscapes, providing valuable insights to guide strategic business decisions.

4. Advertising Executive: Marketing graduates may choose to specialize in advertising, working as advertising executives. They create and implement advertising campaigns, collaborating with creative teams, media planners, and clients to deliver impactful and persuasive messages to target audiences.

5. Sales and Business Development: A BBA in Marketing equips individuals with effective communication and negotiation skills, making them well-suited for roles in sales and business development. Graduates may pursue careers in B2B or B2C sales, building and nurturing client relationships.

6. Product Manager: Graduates can excel as product managers, overseeing the entire lifecycle of a product. They work closely with cross-functional teams, from development to marketing and sales, ensuring products meet market needs and achieve profitability.

7. Social Media Strategist: The program's focus on emerging trends includes social media marketing, making graduates valuable as social media strategists. They develop and implement social media plans, create engaging content, and analyze campaign performance to enhance brand visibility.

8. Entrepreneurship and Start-ups: Armed with a solid understanding of marketing strategies, some graduates choose the entrepreneurial path. They may start their ventures or contribute to the growth of start-ups, applying their marketing expertise to build successful businesses.

9. Public Relations Specialist: Graduates can pursue roles in public relations, managing an organization's public image. They create press releases, organize events, and develop communication strategies to maintain positive relationships with the public and media.

10. Retail Management: With knowledge in consumer behavior and retail strategies, graduates may find opportunities in retail management. They can take on roles such as store manager, merchandising specialist, or retail operations manager.