MSc Human Resource Management
Intake:- January & September The MSc Human Resource Mana...
MSc Marketing
York - UK
INTAKE: Jan & Sept
Program Overview
The MSc program in Marketing at York St John University is designed to equip students with the knowledge and skills required to excel in the fast-paced and evolving field of marketing. The program focuses on contemporary marketing strategies, consumer behavior, market research, digital marketing, and brand management, providing students with a well-rounded understanding of the marketing landscape.
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Core Marketing Concepts: The program offers a comprehensive curriculum that covers the core principles of marketing. Students study subjects such as strategic marketing, consumer behavior, market research, marketing communications, and brand management. They gain insights into the latest marketing trends, techniques, and tools used in today's competitive business environment.
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Digital Marketing Focus: Recognizing the growing importance of digital marketing, the program places a strong emphasis on this area. Students learn about digital marketing strategies, social media marketing, search engine optimization (SEO), content marketing, and data analytics. They acquire the skills needed to effectively utilize digital platforms and technologies for successful marketing campaigns.
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Practical Learning Approach: The program adopts a practical learning approach, providing students with opportunities to apply their marketing knowledge through real-world projects, case studies, and simulations. This hands-on experience enables students to develop essential skills in marketing planning, market research, campaign development, and data analysis.
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Industry Collaboration: York St John University maintains strong connections with industry partners and marketing professionals. The program collaborates with leading companies, marketing agencies, and industry experts to provide students with guest lectures, industry projects, and networking opportunities. This collaboration ensures that the program remains aligned with industry trends and prepares students for the demands of the marketing profession.
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Professional Development: The program emphasizes the development of professional skills essential for a successful marketing career. Students enhance their communication, presentation, critical thinking, and problem-solving abilities. They also have the opportunity to gain certifications in areas such as Google Analytics and social media marketing, further enhancing their marketability in the job market.
Location
York - UK
Score
IELTS 6.5
Tuition Fee
£ 13000
Postgraduate Entry Requirements:
Academic qualification: For postgraduate programs, international students are required to have a minimum overall score of 55% or above in their previous academic qualification.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5 is required in the IELTS exam.
- TOEFL: International students can also provide a TOEFL score with a minimum of 75 points.
- PTE: Alternatively, international students can provide a PTE score with a minimum of 46 points.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions
York St John University offers a range of scholarships to international students, providing financial support and recognition for their academic achievements. These scholarships aim to attract talented students from around the world and promote diversity within the university community.
- International Scholarship Programme: This scholarship is open to undergraduate and postgraduate students from non-EU countries. It offers a tuition fee reduction of up to £2,500 per year for the duration of the program. The scholarship is awarded based on academic merit and applicants must meet specific eligibility criteria.
- Vice Chancellor's Scholarship: This prestigious scholarship is available to high-achieving international students applying for undergraduate or postgraduate programs. It provides a tuition fee reduction of up to £5,000 per year. Recipients are selected based on academic excellence, leadership potential, and commitment to making a positive impact in their communities.
- Country-specific Scholarships: York St John University also offers scholarships tailored to students from specific countries or regions. These scholarships may have varying eligibility criteria and award amounts. Examples include the Nigeria Scholarship, Ghana Scholarship, and India Scholarship.
- Alumni Scholarship: This scholarship is available to international students who have previously studied at York St John University at the undergraduate level and are progressing to a postgraduate program. It offers a tuition fee reduction of up to £1,000.
- Sports Scholarships: York St John University values sporting excellence and offers scholarships to international students who excel in their chosen sport. These scholarships provide support for training, coaching, and competition expenses, along with access to sports facilities and other benefits.
It is important to note that scholarship availability, eligibility criteria, and award amounts may vary each year.
Graduates of the MSc Marketing program from York St John University have a wide range of career options in the marketing field.
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Marketing Manager: Graduates can pursue managerial roles in marketing departments, overseeing marketing strategies, campaigns, and team members. They may work in various industries, managing brand positioning, market research, and customer engagement initiatives.
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Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on online advertising, social media marketing, search engine marketing, and website optimization. They develop and implement digital marketing strategies, analyze campaign performance, and drive online brand visibility.
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Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to assess market trends, consumer preferences, and competitive landscapes. They provide insights that inform marketing strategies and support business decision-making processes.
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Brand Manager: Graduates can pursue careers in brand management, responsible for developing and implementing brand strategies, maintaining brand consistency, and managing brand equity. They work closely with marketing teams to ensure brand messaging aligns with target audience preferences.
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Marketing Consultant: Graduates can work as marketing consultants, providing strategic guidance to organizations seeking to enhance their marketing effectiveness. They analyze market opportunities, conduct marketing audits, and develop tailored marketing strategies for clients.
