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MSc Strategic Marketing & Customer Experience Management

Buckingham

 

INTAKE: Jan & Sept

Program Overview

The MSc Strategic Marketing & Customer Experience Management course at The University of Buckingham is designed to equip students with the skills and knowledge necessary to excel in the dynamic field of marketing and customer experience. This program combines strategic marketing principles with a focus on understanding and enhancing the customer journey, ensuring graduates are well-prepared to meet the evolving demands of the modern business landscape.

  1. Strategic Marketing: The course provides a comprehensive understanding of strategic marketing concepts and techniques. Students learn how to develop effective marketing strategies, analyze market trends, conduct market research, and create compelling marketing campaigns. They gain insights into consumer behavior, segmentation, targeting, and positioning strategies, enabling them to make informed marketing decisions that drive business growth.

  2. Customer Experience Management: The program emphasizes the importance of customer experience in today's competitive marketplace. Students learn how to design, implement, and manage exceptional customer experiences across various touchpoints. They explore strategies to enhance customer satisfaction, loyalty, and advocacy by delivering personalized and engaging experiences. By understanding customer needs and expectations, graduates can help organizations build strong relationships and gain a competitive edge.

  3. Digital Marketing: With the increasing reliance on digital channels, the course covers key aspects of digital marketing, including social media marketing, search engine optimization (SEO), content marketing, and data analytics. Students learn how to leverage digital platforms to reach target audiences, create engaging content, optimize online visibility, and measure marketing performance. This knowledge equips graduates with the skills to navigate the digital landscape and capitalize on emerging opportunities.

  4. Brand Management: The program emphasizes the strategic importance of brand management in building and maintaining a strong market presence. Students explore brand positioning, brand equity, brand identity, and brand communication strategies. They learn how to develop and manage brand portfolios, create brand differentiation, and leverage brand assets to drive business growth. By understanding the power of branding, graduates can effectively manage and enhance the reputation and perception of organizations.

  5. Market Research and Analytics: The course equips students with essential market research and analytics skills. They learn how to collect and analyze market data, interpret consumer insights, and make data-driven marketing decisions. Students gain proficiency in using marketing analytics tools and techniques to measure campaign effectiveness, track customer behavior, and identify growth opportunities. This expertise enables graduates to drive marketing strategies based on evidence and optimize marketing efforts.

  6. Business Strategy and Leadership: The program integrates business strategy and leadership skills into the marketing context. Students develop a strategic mindset, understanding the relationship between marketing decisions and broader business objectives. They learn how to align marketing strategies with organizational goals, manage marketing budgets, and lead marketing teams. This holistic approach equips graduates with the skills to make strategic marketing decisions and drive organizational success.

  7. Industry Connections and Practical Experience: The University of Buckingham fosters strong connections with industry partners, providing students with opportunities for networking, internships, and real-world projects. Students can gain practical experience by working on marketing consultancy projects, solving real business challenges, and collaborating with industry professionals. These experiences enhance their employability and provide valuable insights into the practical application of strategic marketing and customer experience management principles.

  8. Entrepreneurship and Innovation: The course encourages an entrepreneurial mindset and fosters creativity and innovation. Students are encouraged to develop innovative marketing strategies, explore new market opportunities, and think critically to solve marketing challenges. This entrepreneurial focus prepares graduates to excel in dynamic business environments and empowers them to drive innovation within organizations or pursue their entrepreneurial ventures.

The MSc Strategic Marketing & Customer Experience Management course at The University of Buckingham offers a comprehensive curriculum that prepares graduates for successful careers in marketing and customer experience management. The program's focus on strategic thinking, customer-centricity, digital marketing, branding, and analytics equips students with the skills and knowledge required to thrive in the evolving marketing landscape.

Pollster Education

Location

Buckingham

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 15408

Postgraduate Entry Requirements:

Academic Qualifications: The minimum entry requirement is typically a bachelor's degree or equivalent qualification with a minimum overall average of 60% or above. The specific entry requirements may vary depending on the desired postgraduate course.  

English Language Proficiency:

  • IELTS: An overall score of 6.5, with no individual component score below 6.0.
  • TOEFL:  An overall score of 79 with minimum 12 in each section.
  • PTE :  An overall score of 59 with minimum 59.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Buckingham is dedicated towards providing financial support to international students through a variety of scholarships and bursaries. These scholarships are designed to recognize academic excellence, encourage diversity, and assist students in pursuing their higher education goals.

  1. Vice-Chancellor's Scholarship: This is the most prestigious scholarship offered by the university. It provides a substantial tuition fee reduction to high-achieving international students who demonstrate outstanding academic achievements and potential. The scholarship is awarded based on academic merit and applicants are automatically considered during the admissions process.

  2. International Law Scholarship: This scholarship is specifically designed for international students applying to the LLB (Hons) in Law program. It provides a significant reduction in tuition fees for the duration of the program. Applicants are assessed based on their academic achievements and potential in the field of law.

  3. Merit Scholarships: The university offers merit scholarships to international students who have demonstrated exceptional academic performance. These scholarships provide a reduction in tuition fees and are awarded based on academic achievements and potential.

  4. Sports Scholarships: The University of Buckingham recognizes the importance of sports and offers scholarships to talented international athletes who wish to pursue their academic and sporting aspirations simultaneously. These scholarships provide financial support to cover a portion of tuition fees and offer additional support for training and competition.

  5. Country-Specific Scholarships: The university offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to promote diversity and cultural exchange. Eligibility criteria, application requirements, and the value of the scholarships may vary depending on the country-specific scholarship.

  6. Alumni Scholarships: The university values its alumni community and offers scholarships to children of University of Buckingham alumni who choose to study at the university. These scholarships provide a reduction in tuition fees and encourage the continuation of the university's legacy.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary each year.

The MSc Strategic Marketing & Customer Experience Management course at The University of Buckingham opens up a wide range of career opportunities in marketing, customer experience management, and related fields. Graduates are well-equipped with the skills and knowledge needed to succeed in diverse industries and play key roles in driving business success.

  1. Marketing Manager: Graduates of the MSc Strategic Marketing & Customer Experience Management course can pursue careers as marketing managers in various industries. They can take on strategic roles, developing and implementing marketing campaigns, conducting market research, and managing brand strategies. Marketing managers are responsible for analyzing market trends, identifying target audiences, and devising effective marketing strategies to drive business growth.

  2. Customer Experience Manager: With a strong focus on customer experience management, graduates can pursue careers as customer experience managers. These professionals play a crucial role in enhancing the overall customer journey by ensuring consistent and exceptional experiences across multiple touchpoints. They develop strategies to improve customer satisfaction, loyalty, and advocacy, ultimately driving business success.

  3. Digital Marketing Specialist: The course's emphasis on digital marketing equips graduates with the skills to excel in digital marketing roles. They can work as digital marketing specialists, responsible for managing online marketing channels, implementing SEO strategies, creating engaging content for social media platforms, and utilizing data analytics to optimize marketing efforts. Digital marketing specialists play a vital role in expanding brand reach and driving customer engagement in the digital space.

  4. Market Research Analyst: Graduates with a strong foundation in market research and analytics can pursue careers as market research analysts. These professionals gather and analyze market data, conduct consumer research, and provide insights that guide marketing strategies and decision-making. Market research analysts help organizations understand consumer behavior, market trends, and competitive landscapes, enabling them to make informed business decisions.

  5. Brand Manager: The program's focus on brand management prepares graduates for roles as brand managers. Brand managers are responsible for developing and implementing brand strategies, managing brand portfolios, and maintaining brand consistency across all marketing activities. They work to enhance brand equity, create brand differentiation, and build strong brand identities that resonate with target audiences.

  6. Consulting: Graduates can explore careers in marketing consulting, working with organizations to solve marketing challenges and develop effective marketing strategies. As marketing consultants, they provide expertise in areas such as market research, customer experience management, brand strategy, and digital marketing. Consulting roles allow graduates to work across different industries and collaborate with a variety of clients.

  7. Entrepreneurship: The MSc Strategic Marketing & Customer Experience Management course nurtures an entrepreneurial mindset, equipping graduates to start their own businesses or join startups. With their knowledge of strategic marketing, customer experience management, and digital marketing, graduates can develop innovative business ideas, identify market opportunities, and create marketing strategies to launch and grow their ventures.

  8. Business Development Manager: Graduates can pursue careers as business development managers, focusing on identifying new business opportunities, building strategic partnerships, and expanding market presence. They work closely with marketing teams to develop growth strategies, establish relationships with clients and stakeholders, and drive revenue generation for organizations.

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