B.F.A. in Theatre Arts
East Carolina University (ECU) offers a Bachelor of Fine Arts (B.F.A.) program in Theat...
B.S.B.A. in Marketing
Green Ville, North Carolina
INTAKE: Jan & Aug
Program Overview
East Carolina University, located in Greenville, North Carolina, offers a comprehensive Bachelor of Science in Business Administration (B.S.B.A.) program with a specialization in Marketing. This program is designed to provide students with a solid foundation in marketing principles, consumer behavior, and strategic marketing strategies.
Curriculum: The curriculum for the B.S.B.A. in Marketing at ECU is carefully crafted to cover essential marketing topics. Students study areas such as market research, advertising, digital marketing, and brand management. The program integrates theoretical knowledge with practical applications, ensuring graduates are well-prepared for the dynamic and competitive field of marketing.
Research Focus: While the primary focus of the B.S.B.A. in Marketing is on practical applications, ECU recognizes the importance of research in advancing marketing practices. Faculty members engage in research projects covering areas such as consumer trends, market analysis, and emerging marketing technologies. Students may have opportunities to participate in research initiatives, gaining insights into cutting-edge trends and contributing to the advancement of marketing knowledge.
Industry Engagement: To bridge the gap between academic learning and practical application, ECU fosters strong ties with the marketing industry. The Marketing program collaborates with marketing agencies, businesses, and industry professionals. Students benefit from internships, industry-sponsored projects, and networking events, gaining exposure to real-world marketing challenges and industry best practices.
Global Perspective: Recognizing the global nature of modern marketing, ECU promotes a global perspective within the Marketing program. Students have opportunities for international experiences, including study abroad programs, global marketing projects, and exposure to diverse marketing practices. This global perspective prepares graduates to navigate the complexities of an interconnected and culturally diverse business landscape.
Location
Green Ville, North Carolina
Score
IELTS 6
Tuition Fee
USD 23602
Undergraduate Entry Requirements
Academic Requirements: Prospective undergraduate students are required to have a minimum academic achievement of 80% or above in their previous educational qualifications.
English language proficiency:
- IELTS Requirement: An overall IELTS score of 6.0 is required.
- TOEFL Requirement: A minimum overall score of 71 is often required.
- DET Requirement: A DET score of 105 is required.
Spantran or WES evaluation is required
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
East Carolina University (ECU) is promoting diversity and fostering a global learning environment. To support international students in their academic pursuits, ECU offers various scholarships designed to recognize excellence and alleviate financial burdens.
Global Academic Excellence Scholarship: The Global Academic Excellence Scholarship is awarded to outstanding international students who demonstrate exceptional academic achievements. This competitive scholarship recognizes and rewards academic excellence, providing financial support to deserving students pursuing undergraduate or graduate studies at ECU.
International Student Ambassador Scholarship: ECU values students who actively contribute to the university community. The International Student Ambassador Scholarship is designed to support those who demonstrate leadership, engagement, and a fostering cross-cultural understanding. Recipients of this scholarship play a vital role in representing the international student community at ECU.
ECU Country-Specific Scholarships: To further encourage diversity, ECU offers country-specific scholarships tailored to the unique needs and contributions of students from different regions. These scholarships aim to attract talented individuals from specific countries and enhance the cultural richness of the ECU community.
International Honors College Scholarship: The International Honors College Scholarship is aimed at high-achieving international students who exhibit exceptional academic performance and a dedication to scholarly pursuits. This scholarship is a testament to ECU's fostering intellectual curiosity and academic rigor.
ECU Athletic Scholarships: International students with exceptional athletic abilities have the opportunity to apply for ECU's Athletic Scholarships. These scholarships are awarded to individuals who excel in various sports, contributing not only to the athletic success of the university but also to the vibrant campus life.
The B.S.B.A. in Marketing from ECU opens up a wide array of career opportunities in various sectors that demand creativity, strategic thinking, and a deep understanding of consumer behavior.
Marketing Manager: Graduates may pursue roles as Marketing Managers, responsible for developing and implementing comprehensive marketing strategies for organizations.
Advertising Executive: Those interested in the creative side of marketing can become Advertising Executives, creating and managing advertising campaigns to promote products or services.
Digital Marketing Specialist: Careers in digital marketing involve roles as Digital Marketing Specialists, focusing on online strategies, social media, and search engine optimization.
Brand Manager: Graduates may choose roles as Brand Managers, overseeing the development and maintenance of a brand's identity and reputation.
Market Research Analyst: Those with an analytical mindset can become Market Research Analysts, gathering and analyzing data to provide insights into consumer preferences and market trends.
Sales Representative: Careers in sales involve roles as Sales Representatives, promoting and selling products or services to businesses or consumers.
Social Media Manager: Graduates may pursue roles as Social Media Managers, responsible for creating and managing social media content to engage and grow an audience.
Public Relations Specialist: Those interested in building and maintaining a positive public image can become Public Relations Specialists, managing communication between organizations and the public.
Event Planner: Careers in event planning involve roles as Event Planners, organizing and executing promotional events and campaigns.
Product Manager: Graduates may choose roles as Product Managers, overseeing the development and marketing of specific products within an organization.
E-commerce Specialist: Those interested in online retail can become E-commerce Specialists, managing and optimizing online sales platforms.
Content Marketing Strategist: Careers in content marketing involve roles as Content Marketing Strategists, creating and implementing content strategies to attract and retain customers.
