B.F.A. in Theatre Arts
East Carolina University (ECU) offers a Bachelor of Fine Arts (B.F.A.) program in Theat...
B.S. in Fashion Merchandising and Consumer Studies
Green Ville, North Carolina
INTAKE: Jan & Aug
Program Overview
East Carolina University (ECU), situated in Greenville, North Carolina, offers an innovative Bachelor of Science (B.S.) program in Fashion Merchandising and Consumer Studies. This program is designed to provide students with a comprehensive understanding of the fashion industry, combining business principles with creative aspects. ECU's commitment to preparing students for dynamic careers in the fashion sector is reflected in the program's curriculum and industry-focused approach.
Curriculum: The B.S. in Fashion Merchandising and Consumer Studies at ECU features a well-rounded curriculum that encompasses both business and design elements. Students study a range of subjects, including retail management, fashion marketing, textiles, and trend analysis. The program incorporates hands-on experiences, internships, and projects, allowing students to apply theoretical knowledge in practical settings. The curriculum is designed to align with industry trends and prepare graduates for diverse roles in the fashion industry.
Research Focus: ECU emphasizes research as an integral part of the Fashion Merchandising and Consumer Studies program. Faculty members actively engage in research projects covering areas such as consumer behavior, sustainability in fashion, and emerging trends. Students have the opportunity to participate in research initiatives, gaining insights into the evolving dynamics of the fashion industry and contributing to innovative solutions.
Industry Engagement: To enhance the program's relevance and ensure students are well-prepared for the fashion industry, ECU fosters strong ties with businesses and organizations. The Fashion Merchandising and Consumer Studies program collaborates with fashion retailers, manufacturers, and industry professionals. Students benefit from internships, guest lectures, and networking opportunities, providing them with firsthand exposure to the realities of the fashion business.
Global Perspective: Recognizing the global nature of the fashion industry, ECU promotes a global perspective within the program. Students have opportunities for international experiences, including study abroad programs, global internships, and collaborative projects with international fashion organizations. This exposure not only broadens students' cultural awareness but also prepares them to navigate the complexities of a globalized fashion market.
Location
Green Ville, North Carolina
Score
IELTS 6
Tuition Fee
USD 23602
Undergraduate Entry Requirements
Academic Requirements: Prospective undergraduate students are required to have a minimum academic achievement of 80% or above in their previous educational qualifications.
English language proficiency:
- IELTS Requirement: An overall IELTS score of 6.0 is required.
- TOEFL Requirement: A minimum overall score of 71 is often required.
- DET Requirement: A DET score of 105 is required.
Spantran or WES evaluation is required
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
East Carolina University (ECU) is promoting diversity and fostering a global learning environment. To support international students in their academic pursuits, ECU offers various scholarships designed to recognize excellence and alleviate financial burdens.
Global Academic Excellence Scholarship: The Global Academic Excellence Scholarship is awarded to outstanding international students who demonstrate exceptional academic achievements. This competitive scholarship recognizes and rewards academic excellence, providing financial support to deserving students pursuing undergraduate or graduate studies at ECU.
International Student Ambassador Scholarship: ECU values students who actively contribute to the university community. The International Student Ambassador Scholarship is designed to support those who demonstrate leadership, engagement, and a fostering cross-cultural understanding. Recipients of this scholarship play a vital role in representing the international student community at ECU.
ECU Country-Specific Scholarships: To further encourage diversity, ECU offers country-specific scholarships tailored to the unique needs and contributions of students from different regions. These scholarships aim to attract talented individuals from specific countries and enhance the cultural richness of the ECU community.
International Honors College Scholarship: The International Honors College Scholarship is aimed at high-achieving international students who exhibit exceptional academic performance and a dedication to scholarly pursuits. This scholarship is a testament to ECU's fostering intellectual curiosity and academic rigor.
ECU Athletic Scholarships: International students with exceptional athletic abilities have the opportunity to apply for ECU's Athletic Scholarships. These scholarships are awarded to individuals who excel in various sports, contributing not only to the athletic success of the university but also to the vibrant campus life.
The B.S. in Fashion Merchandising and Consumer Studies from ECU opens doors to a myriad of exciting career opportunities within the fashion industry, combining business strategies with a keen understanding of consumer behavior.
Fashion Merchandiser: Graduates can pursue roles as Fashion Merchandisers, responsible for selecting and promoting clothing and accessories for retail stores. They analyze market trends, negotiate with suppliers, and create visually appealing displays to drive sales.
Retail Buyer: Those with a keen eye for trends can become Retail Buyers, responsible for selecting and purchasing merchandise for retail establishments. They work closely with vendors, analyze sales data, and make decisions to optimize product offerings.
Fashion Marketing Specialist: Graduates may choose careers as Fashion Marketing Specialists, developing and implementing marketing strategies to promote fashion brands or retail establishments. They utilize digital marketing, social media, and other channels to reach target audiences.
Visual Merchandiser: Visual Merchandisers play a crucial role in creating visually appealing displays in retail spaces. Graduates can specialize in this area, using their creativity to showcase products and enhance the overall shopping experience.
Fashion Trend Analyst: For those interested in forecasting fashion trends, careers as Fashion Trend Analysts involve researching and predicting future styles. They provide valuable insights to fashion brands and retailers, guiding product development and marketing efforts.
Brand Manager: Graduates may pursue roles as Brand Managers, overseeing the development and promotion of a fashion brand. They work to build brand identity, create marketing campaigns, and ensure brand consistency across various channels.
Sustainability Coordinator: Given the increasing emphasis on sustainability in the fashion industry, graduates can become Sustainability Coordinators. They work to implement eco-friendly practices and ensure ethical sourcing of materials within fashion brands.
E-commerce Manager: With the growing importance of online retail, graduates can enter roles as E-commerce Managers, overseeing the digital presence of fashion brands. They manage online platforms, optimize user experiences, and implement e-commerce strategies.
