MSc Human Resource Management
Intake:- January & September The MSc Human Resource Mana...
MSc Digital Marketing
London - UK
INTAKE: Jan & Sept
Program Overview
The MSc Digital Marketing program at York St John University is designed to provide students with a deep understanding of the digital marketing landscape and equip them with the skills and knowledge required to excel in this dynamic industry. The program blends theoretical concepts with practical applications, enabling students to develop a strategic mindset and hands-on expertise in various digital marketing disciplines.
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Holistic Curriculum: The MSc program offers a comprehensive curriculum that covers the core areas of digital marketing. Students gain knowledge in key topics such as digital strategy, social media marketing, search engine optimization (SEO), content marketing, data analytics, consumer behavior, and online advertising. The curriculum is regularly updated to reflect the latest trends and advancements in the digital marketing industry.
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Practical Skills Development: The program places a strong emphasis on developing practical skills relevant to the digital marketing field. Students have the opportunity to work with industry-standard tools and software, allowing them to gain hands-on experience in campaign planning, content creation, social media management, data analysis, and performance measurement. Real-world case studies and industry projects further enhance students' practical skills.
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Industry Connections: York St John University has strong ties with the digital marketing industry, providing students with valuable networking opportunities. The program features guest lectures from industry professionals, workshops, and events where students can interact with digital marketing experts. These connections offer insights into industry best practices, emerging trends, and potential job opportunities.
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Collaborative Learning Environment: The program encourages collaborative learning through group projects and discussions. Students work in teams to develop digital marketing campaigns, fostering teamwork, communication, and problem-solving skills. This collaborative approach reflects the real-world nature of digital marketing, where cross-functional collaboration is essential for success.
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Research and Innovation: The program encourages research and innovation in digital marketing. Students have the opportunity to undertake independent research projects, exploring cutting-edge topics and contributing to the knowledge base of the industry. This research-oriented approach enhances critical thinking, analytical skills, and the ability to apply theoretical concepts to practical scenarios.
Location
London - UK
Score
IELTS 6.5
Tuition Fee
£ 10300
Postgraduate Entry Requirements:
Academic qualification: For postgraduate programs, international students are required to have a minimum overall score of 55% or above in their previous academic qualification.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5 is required in the IELTS exam.
- TOEFL: International students can also provide a TOEFL score with a minimum of 75 points.
- PTE: Alternatively, international students can provide a PTE score with a minimum of 46 points.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions
York St John University offers a range of scholarships to international students, providing financial support and recognition for their academic achievements. These scholarships aim to attract talented students from around the world and promote diversity within the university community.
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International Scholarship Programme: This scholarship is open to undergraduate and postgraduate students from non-EU countries. It offers a tuition fee reduction of up to £2,500 per year for the duration of the program. The scholarship is awarded based on academic merit and applicants must meet specific eligibility criteria.
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Vice Chancellor's Scholarship: This prestigious scholarship is available to high-achieving international students applying for undergraduate or postgraduate programs. It provides a tuition fee reduction of up to £5,000 per year. Recipients are selected based on academic excellence, leadership potential, and commitment to making a positive impact in their communities.
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Country-specific Scholarships: York St John University also offers scholarships tailored to students from specific countries or regions. These scholarships may have varying eligibility criteria and award amounts. Examples include the Nigeria Scholarship, Ghana Scholarship, and India Scholarship.
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Alumni Scholarship: This scholarship is available to international students who have previously studied at York St John University at the undergraduate level and are progressing to a postgraduate program. It offers a tuition fee reduction of up to £1,000.
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Sports Scholarships: York St John University values sporting excellence and offers scholarships to international students who excel in their chosen sport. These scholarships provide support for training, coaching, and competition expenses, along with access to sports facilities and other benefits.
It is important to note that scholarship availability, eligibility criteria, and award amounts may vary each year.
Graduates of the MSc Digital Marketing program from York St John University have excellent career prospects in the rapidly expanding digital marketing industry.
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Digital Marketing Manager: Graduates can pursue managerial roles, overseeing digital marketing strategies and campaigns for organizations. They are responsible for developing marketing plans, managing digital channels, analyzing data, and optimizing digital marketing performance.
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Social Media Manager: Graduates can specialize in social media marketing, managing and implementing social media strategies for brands. They create engaging content, interact with online communities, monitor social media metrics, and drive brand awareness and engagement.
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SEO Specialist: Graduates can work as search engine optimization specialists, optimizing websites to improve their visibility in search engine results. They conduct keyword research, analyze website performance, implement SEO strategies, and monitor rankings and organic traffic.
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Digital Marketing Analyst: Graduates can pursue careers in digital marketing analytics, analyzing data to measure campaign effectiveness, identify trends, and make data-driven decisions. They work with various tools and platforms to extract insights and provide recommendations for optimization.
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Digital Marketing Consultant: Graduates can work as consultants, providing expert advice and guidance to organizations seeking to enhance their digital marketing efforts. They offer strategic recommendations, conduct audits, and help businesses develop effective digital marketing strategies.
