Pollster Education Logo Pollster Education Logo  Sign up

MSc Marketing

Keele University Campus

 

INTAKE: Jan & Sept

Program Overview

The MSc Marketing course at Keele University provides students with a comprehensive understanding of marketing principles, strategies, and practices in today's dynamic business environment. The program is designed to develop students' analytical and creative thinking skills, as well as their ability to apply marketing concepts to real-world scenarios.  

  1. Comprehensive Curriculum: The MSc Marketing program offers a diverse and comprehensive curriculum that covers essential marketing topics such as consumer behavior, marketing research, branding, digital marketing, strategic marketing, and international marketing. Students gain a solid foundation in marketing theory and its practical applications.

  2. Industry-Relevant Skills: The course focuses on equipping students with the practical skills required to succeed in the marketing field. Through case studies, simulations, and real-world projects, students develop skills in market analysis, campaign planning, marketing communications, digital marketing strategies, and market research techniques.

  3. Industry Engagement: Keele University maintains strong connections with industry partners, ensuring that the MSc Marketing program remains relevant to current market trends and industry demands. Guest lectures, industry visits, and networking events provide students with opportunities to interact with marketing professionals and gain valuable insights into the industry.

  4. Research-Driven Approach: The program emphasizes a research-driven approach to marketing, enabling students to develop a deep understanding of consumer behavior, market trends, and emerging marketing strategies. Students are encouraged to undertake independent research projects, allowing them to apply their knowledge and analytical skills to real marketing challenges.

  5. Practical Learning Environment: Keele University offers state-of-the-art facilities and resources to support the practical learning experience of students. The program incorporates workshops, group projects, and case studies to encourage collaborative learning and the application of marketing theories to practical situations.

  6. International Perspective: With the growing global nature of business, the MSc Marketing course at Keele University incorporates an international perspective. Students explore the challenges and opportunities of marketing in a global context, examining cultural differences, international market entry strategies, and global branding.

  7. Professional Development: The university provides support for students' professional development through career guidance, employability workshops, and access to job placement opportunities. Students are encouraged to develop their personal and professional skills, enhancing their employability in the competitive marketing industry.

  8. Academic Excellence: Keele University is renowned for its research and academic excellence in various disciplines, including marketing. The MSc Marketing course is delivered by experienced faculty members who are experts in their respective fields, ensuring high-quality education and industry-relevant insights.

  9. Networking Opportunities: The university organizes networking events, guest speaker sessions, and alumni connections to help students build a strong professional network within the marketing industry. These connections can be valuable for internships, job placements, and future career opportunities.

  10. Career Pathways: Graduates of the MSc Marketing course at Keele University have a wide range of career opportunities available to them. They can pursue roles such as marketing manager, brand manager, market researcher, digital marketing specialist, advertising executive, sales manager, and marketing consultant in various industries, including consumer goods, technology, finance, healthcare, and consulting firms.

The MSc Marketing course at Keele University equips students with the knowledge, skills, and practical experience necessary to excel in the dynamic and competitive field of marketing. Graduates are well-prepared for diverse marketing roles and have the potential to make a significant impact in the business world.

Pollster Education

Location

Keele University Campus

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 18900

Postgraduate Entry Requirements:

  1. Academic Qualifications: Applicants should hold a bachelor's degree or equivalent with a minimum overall average of 55% or above. The specific entry requirements may vary depending on the chosen program.  

  2. English Language Proficiency:

  • IELTS: Overall score of 6.5, with no sub-score below 6.0.
  • TOEFL: Overall score of 88, with a minimum score of 17 in each section.
  • PTE Academic: Overall score of 59, with no sub-score below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Keele University offers a range of scholarships and financial support options to attract and assist international students in pursuing their studies. These scholarships are designed to recognize academic excellence, promote diversity, and provide financial assistance to deserving students.

  1. Keele International Student Scholarship: The Keele International Student Scholarship is available to international students enrolling in a postgraduate taught master's degree program. The scholarship provides a tuition fee discount of up to £3,000. Eligibility is based on academic achievement, and applicants are automatically considered when they apply for their chosen postgraduate program.

  2. Commonwealth Shared Scholarship Scheme: Keele University participates in the Commonwealth Shared Scholarship Scheme, which is funded by the UK government. The scheme provides full tuition fees, airfare, and living expenses for students from developing Commonwealth countries. The scholarship is available for selected master's degree programs in specific fields of study.

  3. Global Excellence Scholarship: The Global Excellence Scholarship is awarded to international students who have demonstrated outstanding academic achievement and contribute to the global community. The scholarship provides a tuition fee discount of up to £5,000 for the first year of study. Eligibility is based on academic merit, and applicants are automatically considered when they apply for an eligible undergraduate or postgraduate program.

  4. Country-Specific Scholarships: Keele University also offers scholarships specifically tailored to students from certain countries or regions. These scholarships may vary in terms of eligibility criteria and funding amounts. Examples include the Keele Nigeria Scholarship and the Keele ASEAN Scholarships, which provide financial support to students from Nigeria and Southeast Asia, respectively.

It's important to note that scholarship availability and eligibility criteria may vary each year.

The MSc Marketing course at Keele University prepares students for a wide range of exciting career opportunities in the dynamic field of marketing. With a strong foundation in marketing principles, strategic thinking, and practical skills, graduates of this program are well-equipped to pursue diverse roles in various industries.  

  1. Marketing Manager: Graduates can aspire to become marketing managers, overseeing marketing campaigns, developing marketing strategies, and managing teams. They are responsible for analyzing market trends, identifying target audiences, and implementing effective marketing plans to promote products or services. Marketing managers work in various industries, including consumer goods, technology, finance, healthcare, and advertising agencies.

  2. Brand Manager: Brand managers are responsible for developing and maintaining strong brand identities. They work closely with cross-functional teams to create brand strategies, manage brand positioning, and execute marketing activities that enhance brand recognition and customer loyalty. Brand managers play a crucial role in shaping the brand image and driving brand growth.

  3. Market Research Analyst: Graduates can pursue a career as market research analysts, where they analyze market trends, consumer behavior, and competitor strategies to provide insights and recommendations to organizations. Market research analysts utilize various research methodologies to collect and interpret data, helping businesses make informed marketing decisions and gain a competitive edge.

  4. Digital Marketing Specialist: With the increasing importance of digital platforms, graduates can specialize in digital marketing roles. Digital marketing specialists focus on leveraging online channels such as social media, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing to reach target audiences, drive website traffic, and generate leads. They optimize digital campaigns and measure their effectiveness using analytics tools.

  5. Advertising Executive: Graduates can pursue careers in advertising, working as advertising executives or account managers. They collaborate with creative teams, clients, and media agencies to develop and execute advertising campaigns across different media channels. Advertising executives ensure that campaigns align with the target audience and brand objectives, effectively conveying key messages and generating brand awareness.

  6. Sales and Business Development Manager: With a strong understanding of consumer behavior and market dynamics, graduates can excel in sales and business development roles. They identify sales opportunities, build relationships with clients, negotiate contracts, and develop strategies to expand the customer base. Sales and business development managers play a vital role in driving revenue growth and achieving business targets.

  7. Marketing Consultant: Graduates can establish themselves as marketing consultants, providing expert advice and strategic guidance to organizations. As consultants, they work with clients to understand their marketing challenges, conduct market research, develop marketing strategies, and implement effective marketing plans. Marketing consultants often work with a variety of clients across different industries, offering their expertise to drive business growth.

  8. Entrepreneurship and Startups: The MSc Marketing course also equips students with the skills and knowledge needed to start their own businesses or join startups. Graduates with an entrepreneurial mindset can leverage their marketing expertise to launch and promote new products or services, develop innovative marketing strategies, and navigate the competitive business landscape.

The MSc Marketing course at Keele University opens up diverse career opportunities in marketing, advertising, market research, brand management, and business development. Graduates are well-prepared to take on challenging roles in a range of industries and organizations, from multinational corporations to small and medium-sized enterprises. The strong practical focus of the program, combined with the academic rigor and industry engagement, ensures that graduates have the skills and confidence to make a meaningful impact in the marketing field.

Similar Courses
View All
WhatsApp Enquiry Call Enquiry