B.S.B.A. in Accounting
Simmons University's B.S.B.A. in Accounting is designed to provide students with a ...
B.S.B.A. in Marketing
Boston
INTAKE: Jan & Sept
Program Overview
Simmons University's B.S.B.A. in Marketing program offers a comprehensive and strategic education in the field of marketing. Rooted in a commitment to women's education, this program equips students with the knowledge and skills needed to thrive in dynamic marketing environments. The curriculum is designed to provide a strong foundation in marketing principles, consumer behavior, data analytics, and contemporary marketing strategies. Students gain a deep understanding of how marketing influences business success and societal impact.
Curriculum: The curriculum is carefully structured to cover key aspects of marketing. Core courses may include marketing management, market research, digital marketing, branding, and advertising. Students may have the opportunity to explore specialized areas such as social media marketing, e-commerce, or international marketing. The program often incorporates real-world projects, case studies, and internships to ensure practical application of marketing concepts and the development of critical thinking skills.
Research Focus: Simmons University places a strong emphasis on research within the B.S.B.A. in Marketing program. Students are encouraged to engage in marketing research projects, analyzing market trends, consumer behavior, and competitive landscapes. The program aims to foster a research-driven approach, preparing students to make informed decisions and contribute to the evolving field of marketing.
Industry Engagement: Recognizing the importance of practical experience, the program facilitates industry engagement through internships, partnerships with marketing agencies, and collaborations with professionals in the field. Students may have opportunities to work on marketing campaigns, attend industry conferences, and build a network within the marketing sector. This industry engagement ensures that graduates are well-prepared for the dynamic and competitive landscape of marketing.
Global Perspective: The B.S.B.A. in Marketing program at Simmons University incorporates a global perspective by addressing the challenges and opportunities of marketing in a globalized world. Courses may explore international marketing strategies, cross-cultural consumer behavior, and the impact of globalization on marketing practices. The program prepares students to navigate diverse markets and understand the cultural nuances that influence marketing decisions on a global scale.
Location
Boston
Score
IELTS 6.5
Tuition Fee
USD 21460
Undergraduate Entry Requirements
Academic Requirements: Prospective undergraduate students are required to have a minimum academic achievement of 80% or above in their previous educational qualifications.
English language proficiency:
- IELTS Requirement: An overall IELTS score of 6.5 is required.
- TOEFL Requirement: A minimum overall score of 89 is often required.
- PTE Requirement: A minimum overall score of 60 is often required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Simmons University is dedicated to fostering diversity and academic excellence by providing a range of scholarships specifically designed for international students. These scholarships aim to recognize merit, support financial needs, and attract exceptional individuals from around the world.
Merit-Based Scholarships: Simmons offers competitive merit-based scholarships for outstanding international students who demonstrate exceptional academic achievements, leadership skills, and a community service. These scholarships are designed to reward and encourage excellence in various fields of study.
Need-Based Financial Aid: Simmons University is inclusivity, and its need-based financial aid programs aim to support international students with demonstrated financial need. These aid packages may include grants, loans, or work-study opportunities, ensuring that financial constraints do not hinder academic pursuits.
Specialized Scholarships: Simmons provides specialized scholarships for international students based on their field of study, interests, or unique accomplishments. These targeted scholarships may be available for specific academic programs, research endeavors, or contributions to specific communities.
Diversity and Inclusion Scholarships: Simmons University values diversity, and its Diversity and Inclusion Scholarships are designed to support students from underrepresented backgrounds. These scholarships contribute to creating a vibrant and inclusive academic community at Simmons.
Global Engagement Scholarships: Recognizing the importance of global perspectives, Simmons offers Global Engagement Scholarships to international students who have demonstrated a fostering international understanding and collaboration. These scholarships encourage cross-cultural exchange and global citizenship.
EmpowerHer Scholarship: Simmons University, with its empowering women, may offer specific scholarships like the EmpowerHer Scholarship, supporting outstanding female international students in their pursuit of higher education and leadership roles.
Graduates of Simmons University's B.S.B.A. in Marketing program are well-equipped to pursue dynamic and rewarding careers in the expansive field of marketing. With a strong foundation in marketing principles, strategic thinking, and hands-on experience, these graduates can explore various roles across industries.
Marketing Manager: Graduates may step into leadership roles as marketing managers, overseeing marketing strategies, campaigns, and teams within organizations.
Digital Marketing Specialist: Those with a focus on digital marketing can become specialists, managing online campaigns, social media strategies, and optimizing digital presence.
Brand Manager: B.S.B.A. in Marketing graduates can pursue careers as brand managers, responsible for developing and maintaining the brand identity of products or services.
Market Research Analyst: Those interested in data analysis can become market research analysts, gathering and interpreting data to inform marketing strategies and decision-making.
Advertising Account Executive: Graduates may work in advertising agencies as account executives, collaborating with clients and creative teams to develop and execute advertising campaigns.
Social Media Manager: Those familiar with social media trends can become social media managers, overseeing the creation and execution of social media strategies for organizations.
Sales Manager: B.S.B.A. in Marketing graduates can transition into sales management roles, leading sales teams and implementing strategies to drive revenue.
Product Manager: Those interested in product development can become product managers, guiding the development and marketing of products from inception to market.
Public Relations Specialist: Graduates may work in public relations, shaping the public image of organizations, managing media relations, and crafting strategic communication.
Event Planner/Coordinator: Those with a flair for organizing can become event planners or coordinators, overseeing the planning and execution of marketing events and promotions.
E-commerce Manager: B.S.B.A. in Marketing graduates can enter the e-commerce sector as managers, optimizing online platforms and implementing strategies for online sales.
Customer Relationship Manager: Those focused on customer relations can become customer relationship managers, developing and maintaining positive relationships with clients and customers.
