MSc Accounting and Finance
The MSc Accounting and Finance program at Aston University provides students with a com...
MSc Marketing and Analytics
Birmingham
INTAKE: Jan & Sept
Program Overview
The MSc Marketing and Analytics program at Aston University is designed to equip students with a deep understanding of marketing strategies and the analytical tools and techniques used to drive marketing decisions in today's data-driven business environment. The program combines advanced marketing concepts with cutting-edge analytics skills to develop graduates who can effectively navigate the evolving marketing landscape and leverage data-driven insights to make informed marketing decisions.
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Comprehensive Marketing Knowledge: The program provides students with a comprehensive understanding of marketing theory, concepts, and practices. Students learn about consumer behavior, market research, brand management, digital marketing, and strategic marketing planning. They gain a solid foundation in core marketing principles that can be applied to various industries and sectors.
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Advanced Analytics Skills: The MSc Marketing and Analytics program focuses on developing students' analytical skills to extract valuable insights from data. Students learn how to analyze large datasets, use statistical techniques, and apply data visualization tools. They gain proficiency in using analytics software and platforms commonly used in the marketing industry.
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Data-Driven Decision Making: The program emphasizes the use of data to drive marketing decision-making. Students learn how to collect and analyze data to understand consumer preferences, track marketing campaign performance, and optimize marketing strategies. They develop the ability to translate data into actionable marketing insights and make data-driven recommendations.
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Practical Application: The curriculum combines theoretical knowledge with practical application. Students work on real-world marketing projects, case studies, and simulations to gain hands-on experience. They have opportunities to collaborate with industry partners, work on live marketing campaigns, and develop practical solutions to marketing challenges.
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Industry-Relevant Skills: The program equips students with skills that are highly sought after by employers in the marketing industry. Graduates develop proficiency in digital marketing, marketing analytics, market research, brand management, and strategic marketing planning. These skills are essential for success in today's marketing roles.
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Industry Connections: Aston University has strong connections with industry partners and a vibrant alumni network. The MSc Marketing and Analytics program benefits from guest lectures, industry workshops, and networking events, providing students with valuable exposure to industry professionals. These connections enhance students' employability and open doors to internship and job opportunities.
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Career Development: The program includes career development support to help students enhance their employability. This may include career coaching, resume building, interview preparation, and networking opportunities. Students have access to the university's career services and resources to assist them in securing internships and job placements in the marketing field.
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Professional Accreditations: Aston University has a strong reputation for academic excellence and industry relevance. The MSc Marketing and Analytics program may be accredited by professional bodies such as the Chartered Institute of Marketing (CIM) or the Market Research Society (MRS). These accreditations validate the program's quality and enhance graduates' professional credibility.
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Diverse Career Opportunities: Graduates of the MSc Marketing and Analytics program have a wide range of career opportunities. They can pursue roles in digital marketing, market research, marketing analytics, brand management, marketing consulting, and marketing strategy. Industries such as consumer goods, technology, finance, healthcare, and advertising offer potential career paths.
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Further Study: The program also provides a solid foundation for students interested in pursuing further academic study or research in marketing or related fields. Graduates may choose to pursue a Ph.D. or other advanced research degrees to delve deeper into marketing theory and contribute to the academic community.
Location
Birmingham
Score
IELTS: 6.5
Tuition Fee
£ 22750
Postgraduate Entry Requirements:
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Academic Qualifications: International students applying for postgraduate programs at Aston University are generally required to have achieved a minimum overall percentage of 60% or above in their undergraduate degree or equivalent qualification. However, specific entry requirements may vary depending on the chosen course of study.
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English Language Proficiency:
- IELTS: An overall score of 6.5 or higher with no individual band below 6.0.
- TOEFL: The overall score 93 with minimum score of 18 in each component is required.
- PTE: The overall score 67 with minimum 59 is required
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Aston University offers a range of scholarships and financial support to both domestic and international students. These scholarships are designed to recognize academic excellence, support talented students, and promote diversity and inclusion.
- Vice-Chancellor's Excellence Scholarship: This scholarship is awarded to high-achieving undergraduate students who have demonstrated exceptional academic performance. It provides a tuition fee reduction of up to £3,000 per year for the duration of the course.
- Aston Business School Scholarships: Aston Business School offers a range of scholarships for undergraduate and postgraduate students pursuing business-related programs. These scholarships are based on academic merit, leadership potential, and other criteria.
- Aston Achievement Scholarship: This scholarship is available to undergraduate students who have achieved exceptional results in their A-levels or equivalent qualifications. It provides a tuition fee reduction of up to £2,000 per year for the duration of the course.
- Aston Excellence Scholarship: This scholarship is awarded to undergraduate students who have achieved outstanding results in their A-levels or equivalent qualifications. It offers a tuition fee reduction of up to £1,000 per year for the duration of the course.
- International Ambassador Scholarship: This scholarship is specifically for international students and is awarded based on academic merit and contribution to the Aston community. It provides a tuition fee reduction of up to £3,000 for the first year of study.
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Marketing Analyst: Graduates of the MSc Marketing and Analytics program can pursue careers as marketing analysts, where they apply their analytical skills to interpret market data, track consumer trends, and provide insights for marketing strategies. They work with marketing teams to optimize campaigns, evaluate marketing performance, and make data-driven recommendations.
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Digital Marketing Manager: With a strong focus on digital marketing in the program, graduates can explore roles as digital marketing managers. They develop and implement digital marketing strategies, oversee social media campaigns, manage online advertising, and leverage analytics tools to measure and optimize digital marketing efforts.
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Market Researcher: The program equips graduates with the skills to excel in market research roles. They can work as market researchers, conducting surveys, analyzing data, and generating consumer insights. Market researchers play a crucial role in identifying market opportunities, understanding consumer preferences, and supporting decision-making in marketing and business strategy.
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Brand Manager: Graduates with expertise in marketing and analytics are well-suited for brand management roles. They can work as brand managers, responsible for developing and implementing brand strategies, conducting market research to understand consumer perceptions, monitoring brand performance, and guiding brand positioning efforts.
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Marketing Consultant: The MSc Marketing and Analytics program prepares graduates for consulting roles in marketing. They can work as marketing consultants, providing strategic guidance to businesses, conducting market analysis, and helping organizations optimize their marketing activities. As consultants, they may work independently or be part of a consulting firm.
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Marketing Data Analyst: Given their strong analytical skills, graduates can pursue careers as marketing data analysts. They analyze large datasets, interpret marketing metrics, and provide insights to support decision-making. Marketing data analysts play a crucial role in understanding customer behavior, evaluating campaign effectiveness, and identifying opportunities for marketing optimization.
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Market Strategist: Graduates can work as market strategists, helping organizations develop effective marketing strategies to achieve their business objectives. They analyze market trends, conduct competitor analysis, identify target audiences, and develop marketing plans that align with business goals. Market strategists help organizations gain a competitive edge and drive growth.
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Marketing Manager: With a comprehensive understanding of marketing principles and analytics, graduates can pursue marketing management roles. They can work as marketing managers, overseeing marketing campaigns, managing marketing budgets, coordinating marketing activities, and leading cross-functional marketing teams.
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Entrepreneurship: The program equips graduates with the skills to start their own businesses or join startup ventures. With a strong foundation in marketing and analytics, they can leverage their knowledge to develop innovative marketing strategies, identify market opportunities, and drive business growth.
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Further Study: Some graduates may choose to pursue further academic study, such as a Ph.D. or research-based degrees, to specialize in a specific area of marketing or analytics. This path can lead to careers in academia, research institutions, or advanced roles in industry.
