B.S. in Information Systems and Decision Sciences
Louisiana State University (LSU) offers a Bachelor of Science (B.S.) degree in Informat...
B.S. in Marketing
Baton Rouge, Louisiana
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Program Overview
The B.S. in Marketing program at Louisiana State University is designed to provide students with a comprehensive understanding of marketing principles and practices. The program aims to equip students with the knowledge and skills necessary to navigate the dynamic field of marketing, emphasizing strategic thinking, consumer behavior analysis, and effective communication. Students gain insights into various aspects of marketing, including digital marketing, market research, and brand management.
Curriculum: The curriculum covers a wide range of topics relevant to marketing, including marketing strategy, consumer behavior, advertising, and digital marketing. Students may have the opportunity to choose elective courses that align with their interests, such as social media marketing, e-commerce, or international marketing. The program often incorporates real-world case studies, projects, and internships to ensure practical application of theoretical concepts.
Research Focus: Louisiana State University, being a research-intensive institution, may offer students in the B.S. in Marketing program opportunities to engage in marketing research. Research focus areas may include market trends, consumer preferences, and the impact of emerging technologies on marketing strategies. Students may participate in research projects, contributing to the advancement of marketing knowledge and gaining valuable research skills.
Industry Engagement: The B.S. in Marketing program actively engages with industry partners to provide students with insights into the real-world application of marketing concepts. LSU may facilitate internships, guest lectures by marketing professionals, and partnerships with businesses. Students have the opportunity to work on marketing projects, gaining hands-on experience and building connections within the industry.
Global Perspective: The program emphasizes a global perspective in marketing by addressing international marketing strategies, cultural influences on consumer behavior, and the challenges of marketing in a globalized economy. Courses may explore the intricacies of marketing products and services across different cultures and regions. LSU may offer study abroad programs or collaborations with international organizations to expose students to diverse marketing practices globally.
Location
Baton Rouge, Louisiana
Score
IELTS 6.5
Tuition Fee
USD 28500
Undergraduate Entry Requirements
Academic Requirements: Prospective undergraduate students are required to have a minimum academic achievement of 80% or above in their previous educational qualifications.
English language proficiency:
- IELTS Requirement: An overall IELTS score of 6.5 is required.
- TOEFL Requirement: A minimum overall score of 79 is often required.
- PTE Requirement: A minimum overall score of 59 is often required.
- DET Requirement: A DET score of 100 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Louisiana State University (LSU) is dedicated to fostering academic excellence and global diversity by offering various scholarships to support international students in their pursuit of higher education. These scholarships aim to recognize outstanding achievements, provide financial assistance, and promote a diverse and inclusive campus community.
International Student Scholarships: LSU offers a range of merit-based scholarships specifically designed for international students. These scholarships may cover partial or full tuition costs, depending on the academic achievements and qualifications of the applicants. The university encourages eligible students to explore these opportunities as part of their financial planning for their studies at LSU.
Cultural and International Scholarships: To celebrate diversity and encourage cultural exchange, LSU may offer scholarships that focus on promoting international understanding and collaboration. These scholarships may support students who actively contribute to fostering a global perspective within the university community.
Athletic Scholarships: International students with exceptional athletic abilities may have the opportunity to apply for athletic scholarships at LSU. These scholarships are typically awarded to individuals who demonstrate outstanding skills in specific sports and contribute to the university's athletic programs.
Graduates of Louisiana State University's B.S. in Marketing program are well-prepared to pursue dynamic and diverse careers in the ever-evolving field of marketing. The program's emphasis on strategic thinking, consumer behavior analysis, and practical skills equips students for a range of roles within the marketing and business sectors.
Marketing Manager: B.S. in Marketing graduates can aspire to become marketing managers, leading teams and overseeing the development and implementation of comprehensive marketing strategies for organizations.
Digital Marketing Specialist: With a focus on digital marketing, graduates can pursue roles as digital marketing specialists, utilizing online platforms, social media, and analytics to enhance brand visibility and engagement.
Brand Manager: Graduates may choose careers as brand managers, responsible for building and maintaining a strong brand identity, developing marketing campaigns, and ensuring brand consistency.
Market Research Analyst: The program prepares graduates for roles as market research analysts, conducting research to understand consumer preferences, market trends, and competitive landscapes to inform business decisions.
Advertising Executive: Graduates can explore careers in advertising, working as advertising executives to create and execute advertising campaigns across various media channels.
Public Relations Specialist: With a focus on communication skills, some graduates may pursue roles as public relations specialists, managing the public image and communication strategies for organizations.
Sales Manager: Graduates can enter sales management, overseeing sales teams and developing strategies to achieve revenue targets and market penetration.
E-commerce Manager: In the digital age, graduates may choose to become e-commerce managers, focusing on online sales platforms, website optimization, and digital customer experiences.
Social Media Manager: With expertise in social media, graduates can work as social media managers, creating and managing content, engaging with audiences, and leveraging social platforms for marketing purposes.
Event Planner: Graduates may explore careers in event planning, organizing and executing events that promote products or services, enhance brand awareness, and engage with target audiences.
Product Manager: Graduates can pursue roles as product managers, overseeing the development, marketing, and performance of specific products within an organization's portfolio.
Customer Relationship Manager: With a focus on customer-centric strategies, graduates may work as customer relationship managers, enhancing customer satisfaction and loyalty through effective communication and service.
