B.S. in Marketing

Entry requirements for Undergraduate programs

Application Fee: US $ 75

1. Academic Qualifications:

   • Prospective undergraduate students are expected to demonstrate strong academic performance in their previous studies. The University of Delaware sets the academic qualifications threshold between 80% and 86%.  
      

2. English Language Proficiency:

   • IELTS (International English Language Testing System): A minimum score of 6.5 is required.
   • TOEFL iBT (Test of English as a Foreign Language Internet-Based Test): A minimum score of 79 is expected.
   • PTE (Pearson Test of English): The university accepts a minimum score of 53.
   • DET (Duolingo English Test): Prospective students should achieve a minimum score of 110.

The University of Delaware is committed to fostering a diverse and inclusive academic community, welcoming students from around the world. To support international students in pursuing their education, the university offers a range of scholarships designed to recognize academic excellence, leadership, and diverse achievements. 

Global Scholars Program: The Global Scholars Program at the University of Delaware is a prestigious scholarship that recognizes outstanding academic achievements, leadership skills, and a commitment to making a positive impact. International students selected for this program receive financial support for tuition, fees, and living expenses.

International Merit Scholarships: The International Merit Scholarships are awarded to high-achieving international students who demonstrate exceptional academic credentials. These scholarships are merit-based and aim to attract talented individuals from diverse backgrounds to contribute to the vibrant academic community at the University of Delaware.

Dean's Scholar Award: The Dean's Scholar Award is a competitive scholarship for international students pursuing undergraduate studies at the University of Delaware. It is awarded based on academic achievement, leadership potential, and a commitment to community service.

Graduate Fellowships: International graduate students can explore various fellowship opportunities offered by the university's graduate programs and departments. These fellowships may cover tuition, stipends, and research expenses, providing financial support for advanced studies and research endeavors.

Global Enterprise Technology (GET) Scholarship: The GET Scholarship is designed for international students pursuing a degree in the University of Delaware's Department of Electrical and Computer Engineering. It supports students with a keen interest in global enterprise technology and innovation.

Horn Program in Entrepreneurship Scholarships: International students with a passion for entrepreneurship can explore scholarships offered by the Horn Program in Entrepreneurship. These scholarships aim to support students who demonstrate entrepreneurial spirit and innovative thinking.

Delaware Diplomats Program: The Delaware Diplomats Program provides financial assistance to international students who contribute to cultural diversity on campus. Recipients of this scholarship engage in activities that promote cross-cultural understanding and collaboration.

International students interested in these scholarships should carefully review the specific eligibility criteria and application requirements outlined on the university's official website. Deadlines for scholarship applications may vary, and it is crucial for prospective students to adhere to the specified timelines.

The University of Delaware's Bachelor of Science (B.S.) program in Marketing equips graduates with a versatile skill set and strategic mindset, opening doors to a diverse range of career opportunities in the dynamic and competitive field of marketing.The B.S. in Marketing from the University of Delaware prepares graduates for a multitude of career paths in marketing and related fields. Whether in traditional marketing roles, digital marketing, research, or specialized areas like social media management, graduates emerge with the skills and knowledge to make meaningful contributions to organizations in the competitive landscape of marketing and business.

1. Marketing Manager: Graduates can pursue roles as marketing managers, overseeing and orchestrating comprehensive marketing strategies. They may lead teams, coordinate campaigns, and develop initiatives to enhance brand visibility, customer engagement, and market share.

2. Digital Marketing Specialist: With expertise in digital marketing, graduates are well-suited for roles as digital marketing specialists. They can focus on areas such as social media marketing, content creation, search engine optimization (SEO), and online advertising to drive digital presence and engagement.

3. Market Research Analyst: Graduates can explore careers as market research analysts, gathering and interpreting data to inform marketing strategies. They may conduct surveys, analyze consumer behavior, and provide insights to help organizations make informed decisions in a competitive marketplace.

4. Advertising Executive: The program prepares graduates for roles in advertising, where they can work as advertising executives. They may be involved in creating and implementing advertising campaigns, collaborating with creative teams, and ensuring effective communication with target audiences.

5. Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and maintaining a strong brand identity. They may oversee brand positioning, monitor brand perception, and implement strategies to enhance brand equity in the market.

6. Sales Representative or Account Executive: Marketing graduates are well-suited for roles as sales representatives or account executives, particularly in industries where a strong marketing background is valued. They may engage in client management, sales presentations, and the development of sales strategies.

7. Public Relations Specialist: With communication skills honed in their marketing education, graduates can pursue roles as public relations specialists. They may manage communication strategies, handle media relations, and work to maintain a positive public image for organizations.

8. Social Media Manager: Graduates can specialize in social media management, overseeing an organization's social media presence. They may develop content, engage with online communities, and implement social media strategies to enhance brand visibility and engagement.

9. Event Planner: Marketing graduates can excel in event planning roles, leveraging their skills to organize and execute successful events. They may coordinate product launches, promotional events, or corporate conferences to create impactful brand experiences.

10. Entrepreneur or Marketing Consultant: Armed with a solid marketing foundation, graduates may choose entrepreneurial paths or work as marketing consultants. They can provide expertise to businesses, startups, or individuals, offering strategic guidance on marketing initiatives and brand development.

11. E-commerce Specialist: Graduates can focus on e-commerce, working as specialists in online retail environments. They may optimize product listings, implement digital marketing strategies for e-commerce platforms, and contribute to the growth of online sales.