BSB in Marketing

Undergraduate Entry Requirements

Application Fee: $85

Academic Requirements: Prospective undergraduate students are required to have a minimum academic achievement of 80% or above in their previous educational qualifications.

English language proficiency:

• IELTS Requirement: An overall IELTS score of 6.5 is required.
• TOEFL Requirement: A minimum overall score of 79 is often required.
• PTE Requirement: A minimum overall score of 53 is often required.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Kansas (KU) in the United States is fostering a diverse and inclusive academic community, and this dedication extends to providing scholarship opportunities for international students. These scholarships aim to support and recognize the academic achievements and contributions of students from around the world.

Global Jayhawk Scholarship: The Global Jayhawk Scholarship is specifically designed for incoming undergraduate international students. This merit-based scholarship takes into account academic achievements, leadership qualities, and a cultural diversity. The award amounts vary, and recipients are selected based on a competitive application process.

International Excellence Award: The International Excellence Award is another notable scholarship program at KU. It is open to both undergraduate and graduate international students across various disciplines. This scholarship recognizes outstanding academic achievements, leadership potential, and the ability to contribute to the university community. Recipients may receive partial to full tuition coverage.

OIP Scholarships: The Office of International Programs (OIP) at KU administers several scholarships to support international students. These scholarships may cover tuition, living expenses, or research-related costs. OIP scholarships often emphasize cultural exchange, community engagement, and academic excellence.

Departmental Scholarships: Many academic departments within the University of Kansas offer department-specific scholarships for international students. These scholarships are often tied to academic performance, research endeavors, or contributions to the department's goals. Prospective students are encouraged to check with their intended academic departments for available opportunities.

Graduates of the Bachelor of Science in Business (BSB) program with a major in Marketing at the University of Kansas are well-positioned to pursue dynamic and impactful careers in the diverse field of marketing. The program's comprehensive curriculum, research focus, and industry engagement provide graduates with a versatile skill set, opening doors to a variety of exciting career options in marketing and related fields.

Marketing Manager: One of the primary career paths for BSB in Marketing graduates is becoming a marketing manager. Marketing managers oversee the development and implementation of marketing strategies to promote products or services. They play a crucial role in analyzing market trends, identifying target audiences, and managing marketing campaigns.

Digital Marketing Specialist: With the increasing importance of digital platforms, graduates can specialize as digital marketing specialists. Digital marketing specialists focus on online marketing channels, including social media, search engine optimization (SEO), email marketing, and content marketing, to reach and engage with audiences in the digital landscape.

Brand Strategist: Individuals interested in shaping the identity and perception of brands can pursue careers as brand strategists. Brand strategists develop and execute strategies to build and enhance brand equity, ensuring that brands resonate with target audiences and stand out in the market.

Market Research Analyst: For those with a passion for data analysis, graduates can become market research analysts. Market research analysts study market conditions, consumer preferences, and competitive landscapes to provide valuable insights that inform marketing strategies and decision-making.

Advertising Executive: Graduates can pursue careers as advertising executives, working in advertising agencies or in-house marketing departments. Advertising executives develop and execute advertising campaigns, creating compelling messages and visuals to promote products or services to target audiences.

Social Media Manager: With the growth of social media platforms, graduates can specialize as social media managers. Social media managers are responsible for creating and managing content on social media channels, engaging with audiences, and leveraging social media for marketing purposes.

Public Relations Specialist: Individuals interested in managing an organization's public image can become public relations specialists. Public relations specialists develop communication strategies, manage media relations, and handle crisis communication to build and maintain a positive public perception.

Sales Manager: Graduates can pursue careers as sales managers, overseeing sales teams and strategies. Sales managers develop sales plans, set targets, and work to achieve revenue goals by collaborating with marketing efforts to drive product or service sales.

E-commerce Specialist: For those interested in the intersection of marketing and online commerce, graduates can become e-commerce specialists. E-commerce specialists focus on optimizing online sales channels, user experience, and digital marketing strategies for e-commerce platforms.

Product Manager: Graduates can pursue careers as product managers, playing a key role in the development and management of products or services. Product managers collaborate with cross-functional teams, conduct market research, and drive product success through effective marketing strategies.

Event Planner: Individuals with strong organizational and marketing skills can become event planners. Event planners coordinate and execute events, ranging from product launches to promotional activities, to create memorable experiences and generate brand awareness.

Content Marketing Manager: With a focus on creating valuable and engaging content, graduates can become content marketing managers. Content marketing managers develop and execute content strategies, including blog posts, videos, and other materials, to attract and retain audiences.

Market Development Representative: Graduates can specialize in market development, working as market development representatives. These professionals focus on identifying and expanding into new markets, conducting market research, and implementing strategies for market growth.

Retail Merchandiser: For those interested in the retail industry, graduates can become retail merchandisers. Retail merchandisers develop and implement strategies to promote products in retail settings, ensuring effective product displays and promotions.

Customer Relationship Manager (CRM): Graduates can pursue roles as customer relationship managers, focusing on building and maintaining positive relationships with customers. CRM managers use data-driven insights to enhance customer experiences and loyalty.

Search Engine Marketing (SEM) Specialist: With a focus on paid advertising in search engines, graduates can become SEM specialists. SEM specialists manage pay-per-click (PPC) campaigns, optimize ad performance, and drive traffic to websites through search engine advertising.

Publicity Coordinator: Individuals interested in coordinating publicity efforts can become publicity coordinators. Publicity coordinators work to secure media coverage, plan promotional events, and enhance the visibility of products, services, or organizations.

Media Buyer: For those interested in media planning and buying, graduates can become media buyers. Media buyers negotiate and purchase advertising space across various media channels to maximize the reach and impact of marketing campaigns.

Marketing Analytics Specialist: With a focus on data analysis, graduates can become marketing analytics specialists. Marketing analytics specialists use data to measure and analyze the effectiveness of marketing campaigns, providing insights for optimization.