MSc Digital Marketing
The MSc Digital Marketing program at the University of the West of Scotland is designed...
Paisley
INTAKE: Jan & Sept
The MSc International Events Management program at the University of the West of Scotland is designed to equip students with the knowledge and skills required to excel in the fast-paced and dynamic field of events management. The program provides a comprehensive understanding of event planning, marketing, operations, and strategic management within an international context.
International Focus: The program offers a global perspective on events management, emphasizing the challenges and opportunities of organizing and managing events in different cultural and geographical settings. Students gain insights into the global events industry and develop cross-cultural communication and negotiation skills.
Comprehensive Curriculum: The program's curriculum covers a wide range of topics relevant to the events management industry. Students learn about event planning and design, event marketing and promotion, financial management, risk assessment, and the legal and ethical considerations associated with organizing international events.
Practical Learning Experiences: The program emphasizes hands-on learning experiences, allowing students to apply their knowledge and skills in real-world scenarios. Students have the opportunity to plan, execute, and evaluate events through industry projects, internships, and practical assignments, enhancing their event management capabilities.
Industry Connections: UWS maintains strong connections with the events industry, providing students with access to guest lectures, industry workshops, and networking opportunities. These connections enable students to learn from industry professionals, gain insights into current industry trends, and build valuable networks that can enhance their career prospects.
Research and Critical Thinking: The program fosters research and critical thinking skills, encouraging students to analyze and evaluate the events industry's evolving landscape. Students develop the ability to conduct independent research, critically assess event management practices, and propose innovative solutions to industry challenges.
Paisley
IELTS 6.5
£ 15500
Postgraduate Entry Requirements:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission to a specific program. Some courses may have additional requirements, such as a portfolio or an interview, and competition for certain programs may be high.
The University of the West of Scotland (UWS) offers a range of scholarships and funding opportunities to support students in their academic journey. These scholarships aim to recognize and reward academic excellence, as well as provide financial assistance to students who may need it.
Graduates of the MSc International Events Management program from the University of the West of Scotland have excellent career prospects in the events industry, both domestically and internationally.
Event Manager: Graduates can pursue roles as event managers, responsible for planning, organizing, and executing a wide range of events, including conferences, festivals, exhibitions, and corporate events. They oversee all aspects of event management, from budgeting and logistics to marketing and stakeholder management.
Event Marketing Specialist: Graduates can specialize in event marketing, focusing on promoting events and attracting attendees. They develop strategic marketing plans, implement targeted promotional campaigns, and use digital marketing tools to enhance event visibility and engagement.
Venue Manager: Graduates can work as venue managers, responsible for managing event spaces and ensuring the smooth operation of events held in those venues. They oversee facility management, coordinate with event organizers, and ensure compliance with safety and regulatory standards.
Destination Management Specialist: Graduates can pursue careers in destination management, working with tourism boards, government agencies, or event management companies to attract events to specific destinations. They develop strategies to position destinations as attractive event locations and manage partnerships with local suppliers and stakeholders.
Event Consultant: Graduates can work as event consultants, providing expert advice and guidance to organizations or individuals planning events. They offer specialized knowledge in event management, help clients navigate event-related challenges, and provide recommendations for successful event execution.