M.S. in Computer Science
The Master of Science (M.S.) in Computer Science at the University of Wisconsin Milwauk...
M.S. in Management - Marketing
Milwaukee, Wisconsin
INTAKE: Jan & Aug
Program Overview
The Master of Science in Management - Marketing (M.S. in Management - Marketing) program at the University of Wisconsin Milwaukee is a cutting-edge graduate program designed to equip students with advanced skills and knowledge in strategic marketing management. This program offers a comprehensive curriculum that integrates marketing principles with strategic management, preparing students for leadership roles in the dynamic field of marketing.
STEM Designated: The M.S. in Management - Marketing program holds a STEM designation, reflecting its alignment with Science, Technology, Engineering, and Mathematics. This designation emphasizes the program's commitment to providing students with robust analytical and quantitative skills essential for success in modern marketing practices. STEM designation enhances opportunities for international students, including eligibility for STEM OPT (Optional Practical Training) extensions.
AACSB Accredited: The program is accredited by AACSB International (Association to Advance Collegiate Schools of Business), a prestigious accreditation that certifies the program's high standards of business education. AACSB accreditation ensures that students receive a quality education in marketing and management, setting them on a path for success in their careers.
Curriculum: The curriculum is carefully structured to cover a wide range of topics in marketing strategy, consumer behavior, digital marketing, branding, and market research. Core courses may include strategic marketing management, integrated marketing communication, data-driven marketing, and product development.The program often integrates practical elements, such as case studies, simulations, and real-world projects, to provide students with hands-on experience. A capstone project or internship may be included to allow students to apply their knowledge in a professional marketing setting.
Research Focus: While the primary emphasis of the M.S. in Management - Marketing program is on applied knowledge and practical skills, students may have opportunities to engage in research initiatives related to marketing trends, consumer insights, or emerging technologies in marketing. Faculty members, often with extensive industry experience, may lead research projects that contribute to the academic and professional understanding of marketing practices.Research opportunities allow students to deepen their understanding of complex marketing challenges and contribute to the broader discourse in the field. However, the program's primary focus is typically on preparing students for hands-on roles in marketing and strategic management.
Industry Engagement: Recognizing the importance of real-world experience, the program places a strong emphasis on industry engagement. Students may have opportunities for internships, cooperative education, or industry-sponsored projects with marketing agencies, corporations, or startups. The program fosters strong connections with the marketing profession, facilitating networking events, guest lectures, and mentorship programs.Guest speakers from the industry, workshops, and involvement in professional marketing organizations ensure that students are exposed to the latest industry practices and developments. The program's industry engagement enhances the practical skills of graduates and their readiness for professional marketing roles.
Global Perspective: The M.S. in Management - Marketing program integrates a global perspective into its curriculum, acknowledging the international dimensions of marketing and business. Courses may cover global marketing strategies, cross-cultural consumer behavior, and the impact of globalization on marketing practices.Students are encouraged to consider marketing challenges within a global context, preparing them for careers in multinational corporations, international marketing agencies, or roles involving cross-border marketing activities. The program may also offer international study opportunities, exchange programs, or collaborations with global marketing partners.
Location
Milwaukee, Wisconsin
Score
IELTS 6.5
Tuition Fee
USD 30096
Postgraduate Entry Requirements
Application Fee: $75
Academic Requirements: Prospective postgraduate students are required to have a minimum academic achievement of 83% or above in their previous educational qualifications.
English Language Proficiency:
- IELTS Requirement: An overall IELTS score of 6.5 is required.
- TOEFL Requirement: A minimum overall score of 79 is often required.
- PTE Requirement: A minimum overall score of 58 is often required.
- DET Requirement: A DET score of 120 is required.
Standardized Test Requirements
- GRE (Graduate Record Examination): A GRE score of 305 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Wisconsin-Milwaukee (UWM) is fostering academic excellence and diversity by offering a range of scholarships for international students. These scholarships aim to make education more accessible and support students in achieving their academic and career goals.
Global Excellence Scholarship: UWM's Global Excellence Scholarship is designed to recognize outstanding academic achievements of international students. Eligibility criteria may include academic performance, leadership qualities, and contributions to the community. This merit-based scholarship is intended to attract top-tier international talent to UWM.
international Student Tuition Remission: UWM provides an International Student Tuition Remission program to assist non-resident international students with tuition costs. This program helps alleviate the financial burden associated with out-of-state tuition rates, making UWM an affordable option for students seeking a high-quality education.
Panther Commitment: The Panther Commitment scholarship is part of UWM's dedication to providing financial support to students with demonstrated need. This program considers various factors, including financial need, academic achievement, and extracurricular involvement. The Panther Commitment aims to ensure that financial constraints do not hinder qualified students from pursuing their education.
Cultural Diversity Scholarship: UWM values diversity and offers the Cultural Diversity Scholarship to international students who contribute to the cultural richness of the university community. This scholarship recognizes the importance of a diverse and inclusive campus environment and supports students who enhance cultural understanding and collaboration.
Departmental Scholarships: Several academic departments at UWM offer scholarships specific to international students within their programs. These departmental scholarships may be based on academic achievements, research contributions, or specific criteria related to the field of study.
Graduates of the Master of Science in Management - Marketing (M.S. in Management - Marketing) program at the University of Wisconsin Milwaukee are well-prepared for dynamic and strategic roles in the ever-evolving field of marketing. This program, with its STEM designation and AACSB accreditation, equips graduates with a blend of analytical, strategic, and creative skills, positioning them for success in various marketing domains.
Marketing Manager: Graduates may assume leadership roles as marketing managers, responsible for developing and executing comprehensive marketing strategies to promote products or services.
Brand Manager: Specializing in brand management, graduates can become brand managers, overseeing the development, positioning, and promotion of brands to enhance their market presence.
Digital Marketing Strategist: With expertise in digital marketing, graduates can pursue roles as digital marketing strategists, focusing on online campaigns, social media, SEO, and data-driven marketing techniques.
Product Marketing Specialist: Graduates may excel as product marketing specialists, contributing to the successful launch and promotion of new products in the market.
Market Research Analyst: Analytical-minded graduates can pursue careers as market research analysts, gathering and interpreting data to provide insights into market trends, consumer behavior, and competitor strategies.
Social Media Manager: With a focus on social media, graduates can become social media managers, creating and implementing social media strategies to enhance brand visibility and engagement.
Advertising Manager: Graduates may choose roles as advertising managers, overseeing the planning and execution of advertising campaigns across various media channels.
Public Relations Specialist: Those interested in communication and reputation management can become public relations specialists, shaping the public image of organizations through strategic communication.
E-commerce Manager: Graduates with a focus on e-commerce can pursue roles as e-commerce managers, optimizing online sales channels and enhancing the overall digital shopping experience.
Content Marketing Strategist: With a creative flair, graduates can excel as content marketing strategists, developing and implementing content strategies to engage target audiences.
Marketing Analytics Manager: Analyzing marketing data, graduates can become marketing analytics managers, providing actionable insights to optimize marketing performance.
Event Marketing Coordinator: Graduates may choose roles in event marketing, coordinating and executing events to promote products, services, or brand awareness.
Customer Relationship Manager: Focusing on customer retention, graduates can become customer relationship managers, implementing strategies to enhance customer satisfaction and loyalty.
Influencer Marketing Specialist: With the rise of influencer marketing, graduates can specialize in this area, collaborating with influencers to promote products and brands.
International Marketing Manager: Those with a global perspective can pursue roles as international marketing managers, developing and implementing marketing strategies for global markets.
Consultant in Marketing Strategy: Graduates may choose consulting roles, providing strategic advice to businesses on optimizing their marketing efforts and staying competitive.
Entrepreneur/Startup Founder: Armed with a diverse skill set, graduates may venture into entrepreneurship, starting their own marketing agencies or consulting firms.
