B.A. in Accounting
Washington State University - Vancouver offers a comprehensive B.A. in Accounting progr...
B.A. in Strategic Communication
Vancouver, Washington, USA
INTAKE: Jan & Aug
Program Overview
The B.A. in Strategic Communication program at Washington State University - Vancouver is designed to equip students with the knowledge and skills necessary to thrive in the dynamic field of communication. This program emphasizes strategic thinking, effective messaging, and the use of various communication channels. Students gain insights into the ever-evolving media landscape, preparing them for diverse roles in public relations, advertising, corporate communication, and digital media.
Curriculum: The curriculum is carefully crafted to cover essential areas of strategic communication, blending theoretical foundations with practical applications. Core courses may include Communication Theory, Media Writing, Public Relations Strategies, Advertising Principles, and Digital Media Production. The program may offer elective courses, allowing students to specialize in areas such as social media management, crisis communication, or brand development. The curriculum aims to foster critical thinking, creativity, and adaptability—key attributes in the field of strategic communication.
Research Focus: Washington State University - Vancouver's B.A. in Strategic Communication program recognizes the importance of research in shaping effective communication strategies. Students may engage in research projects, exploring consumer behavior, media trends, and communication effectiveness. Research-focused coursework provides students with the tools to analyze data, understand audience insights, and apply research findings to create impactful communication campaigns.
Industry Engagement: The program places a strong emphasis on industry engagement to provide students with real-world experiences. Through internships, practicums, and collaborative projects with local businesses and communication agencies, students have the opportunity to apply their skills in professional settings. Guest lectures, workshops, and networking events connect students with industry professionals, allowing them to gain valuable insights and build a network within the strategic communication field.
Global Perspective: Recognizing the global nature of communication, the B.A. in Strategic Communication program integrates a global perspective into its curriculum. Courses may explore cross-cultural communication, international media trends, and the impact of globalization on communication strategies. Students may have the opportunity to engage in international projects or study abroad programs, broadening their understanding of communication on a global scale.
Location
Vancouver, Washington, USA
Score
IELTS 6.5
Tuition Fee
USD 28385
Undergraduate Entry Requirements
Application Fee: $70
Academic Requirements: Prospective undergraduate students are required to have a minimum academic achievement of 82% or above in their previous educational qualifications.
English language proficiency:
- IELTS Requirement: An overall IELTS score of 6.5 is required.
- TOEFL Requirement: A minimum overall score of 79 is often required.
- PTE Requirement: A minimum overall score of 56 is often required.
- DET Requirement: A DET score of 105 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Washington State University's Vancouver campus, located in the picturesque Pacific Northwest, offers a range of scholarship opportunities for international students pursuing their academic endeavors. With a fostering diversity and global engagement, WSU Vancouver strives to support talented individuals from around the world in achieving their educational goals.
International Academic Excellence Scholarship: This merit-based scholarship is designed to recognize and reward outstanding academic achievements. Eligible international students with a strong academic record are encouraged to apply. The scholarship amount varies based on academic performance.
Global Leadership Scholarship: Aimed at students who have demonstrated leadership skills in their communities or academic environments, the Global Leadership Scholarship is intended to support those who aspire to make a positive impact on the world. Applicants are evaluated based on their leadership experiences and accomplishments.
Cultural Diversity Scholarship: WSU Vancouver values diversity and aims to create an inclusive learning environment. The Cultural Diversity Scholarship is dedicated to supporting students from underrepresented backgrounds, fostering cross-cultural understanding, and enriching the campus community.
Graduates of Washington State University - Vancouver's B.A. in Strategic Communication program are well-prepared for dynamic careers in the ever-evolving field of communication. This program equips students with strategic thinking, creative communication skills, and a deep understanding of media landscapes.
Public Relations Specialist: Graduates can work as public relations specialists, managing the public image of organizations, developing communication strategies, and handling media relations.
Social Media Manager: For those interested in digital communication, graduates can become social media managers, overseeing social media platforms, creating engaging content, and managing online communities.
Advertising Account Executive: Graduates can pursue roles as advertising account executives, working with clients to develop advertising campaigns, ensuring effective communication of messages.
Corporate Communications Manager: In organizational settings, graduates can work as corporate communications managers, overseeing internal and external communication, crisis communication, and employee engagement.
Digital Marketing Specialist: For those interested in the intersection of communication and marketing, graduates can become digital marketing specialists, focusing on online campaigns, SEO strategies, and digital analytics.
Content Strategist: Graduates can work as content strategists, developing and implementing content plans that align with organizational goals, target audiences, and brand identity.
Media Relations Specialist: In media-focused roles, graduates can become media relations specialists, cultivating relationships with journalists, writing press releases, and managing media outreach.
Brand Manager: For those with a focus on brand development, graduates can become brand managers, overseeing the creation and maintenance of brand identities across various platforms.
Event Planner: Graduates can pursue careers as event planners, organizing and coordinating events that align with organizational messaging and goals.
Communication Consultant: Graduates can work as communication consultants, providing expertise to organizations seeking to enhance their communication strategies and effectiveness.
Market Research Analyst: For those with an analytical mindset, graduates can become market research analysts, collecting and analyzing data to inform communication and marketing strategies.
Crisis Communication Specialist: In challenging situations, graduates can specialize in crisis communication, helping organizations navigate and manage communication during crises or challenging situations.
Political Communication Strategist: For those interested in the intersection of communication and politics, graduates can work as political communication strategists, shaping messages for political campaigns or advocacy groups.
Health Communication Specialist: In the healthcare sector, graduates can become health communication specialists, developing communication plans to convey health information to diverse audiences.
Nonprofit Communication Manager: Graduates can work in the nonprofit sector as communication managers, overseeing communication strategies for organizations focused on social impact.
Internal Communication Specialist: In organizational settings, graduates can specialize in internal communication, ensuring effective communication within an organization to enhance employee engagement and understanding.
Copywriter: For those with strong writing skills, graduates can become copywriters, creating compelling and persuasive written content for various media platforms.
Creative Director: Graduates can pursue roles as creative directors, leading creative teams in developing visual and messaging elements of campaigns.
Media Buyer: In advertising agencies, graduates can become media buyers, selecting and purchasing advertising space to reach target audiences effectively.
Video Production Manager: For those interested in visual communication, graduates can work as video production managers, overseeing the creation of video content for marketing and communication purposes.
