MSc Global Business Management
The MSc Global Business Management program at the University of Roehampton is designed ...
MSc Digital Marketing
London - UK
INTAKE: Jan, April & Sept
Program Overview
The MSc Digital Marketing program at the University of Roehampton is designed to provide students with the knowledge and skills required to excel in the rapidly evolving field of digital marketing. The program combines theoretical foundations with practical applications, equipping students with a deep understanding of digital marketing strategies, tools, and techniques.
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Comprehensive Curriculum: The MSc Digital Marketing curriculum covers a wide range of topics, including digital advertising, social media marketing, content marketing, search engine optimization (SEO), data analytics, consumer behavior, and marketing strategy. Students gain a holistic understanding of the digital marketing landscape and its impact on businesses.
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Practical Learning: The program emphasizes practical learning, allowing students to apply theoretical knowledge in real-world scenarios. Students engage in hands-on projects, case studies, and simulations, developing practical skills in digital campaign planning, execution, and analysis.
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Cutting-Edge Tools and Technologies: Students have access to industry-leading tools and technologies used in digital marketing. They learn to leverage digital marketing platforms, analytics tools, and marketing automation software to optimize marketing campaigns, measure performance, and drive business growth.
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Guest Lectures and Industry Collaborations: The University of Roehampton fosters strong connections with industry professionals and organizations. Guest lectures by industry experts provide insights into the latest trends and practices in digital marketing. Students also have opportunities to collaborate on projects with industry partners, gaining exposure to real-world challenges and networking with professionals.
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Research and Innovation: The program encourages research and innovation in digital marketing. Students have the opportunity to explore emerging trends, conduct research projects, and contribute to the field through their findings. This fosters critical thinking and prepares students to address the evolving challenges of the digital marketing landscape.
Location
London - UK
Score
IELTS 6.5
Tuition Fee
£ 16500
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 89, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission to a specific program. Some courses may have additional requirements, such as a portfolio or an interview, and competition for certain programs may be high.
The University of Roehampton offers various scholarships and financial support options to help students fund their education. While specific scholarships may vary from year to year.
- Vice-Chancellor's Scholarship: This is a merit-based scholarship that offers a partial fee waiver for undergraduate and postgraduate students who have demonstrated outstanding academic achievement.
- International Excellence Scholarships: These scholarships are available to international students and provide a partial fee waiver based on academic merit.
- Sports Scholarships: The University of Roehampton offers sports scholarships to talented athletes who can contribute to the university's sports teams.
- Alumni Scholarship: This scholarship is available to Roehampton graduates who wish to pursue postgraduate studies at the university. It provides a tuition fee reduction.
- Departmental Scholarships: Some academic departments at the University of Roehampton may offer scholarships or bursaries specific to their discipline. These scholarships are often based on academic achievement or other criteria determined by the department.
Graduates of the MSc Digital Marketing program from the University of Roehampton possess the knowledge and skills required to thrive in diverse digital marketing roles. They have excellent career prospects in various sectors.
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Digital Marketing Manager: Graduates can pursue managerial roles in digital marketing departments, overseeing digital campaigns, managing marketing budgets, and driving online brand presence. They are responsible for developing and implementing digital marketing strategies to achieve business objectives.
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Social Media Strategist: Graduates can specialize in social media marketing, leveraging platforms such as Facebook, Instagram, LinkedIn, and Twitter to build brand awareness, engage with audiences, and drive customer engagement. They strategize and execute social media campaigns to enhance brand visibility and customer loyalty.
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SEO Specialist: Graduates can work as SEO specialists, optimizing websites and content to improve search engine rankings and organic traffic. They are skilled in keyword research, on-page optimization, link building, and website analysis, helping businesses increase their online visibility and drive relevant traffic.
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Digital Analyst: Graduates can pursue roles in digital analytics, using data-driven insights to measure and optimize marketing performance. They analyze website and campaign data, identify trends, and make data-driven recommendations to enhance marketing strategies and improve ROI.
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E-commerce Manager: Graduates can excel in e-commerce roles, managing online stores and driving online sales. They are responsible for creating user-friendly e-commerce experiences, optimizing product listings, implementing conversion rate optimization strategies, and managing customer engagement.
