MSc Accounting and Financial Management
Lancaster University, located in the UK, offers an esteemed MSc Accounting and Financia...
MSc Marketing
Lancaster
INTAKE: October
Program Overview
Lancaster University's MSc Marketing course is designed to provide students with a comprehensive understanding of marketing principles and practices. The program combines theoretical knowledge with practical skills, equipping graduates with the tools necessary to excel in the dynamic field of marketing.
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Comprehensive Curriculum: The MSc Marketing course at Lancaster University covers a wide range of topics, including consumer behavior, marketing strategy, digital marketing, branding, market research, and international marketing. The curriculum is designed to provide students with a solid foundation in marketing principles and the latest industry trends.
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Practical Learning: The course emphasizes practical learning through real-world case studies, industry projects, and guest lectures by marketing professionals. Students have the opportunity to apply their theoretical knowledge to practical marketing challenges, gaining valuable hands-on experience.
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Industry Engagement: Lancaster University has strong connections with industry partners, providing students with opportunities for networking and industry engagement. The program often collaborates with leading companies, allowing students to work on live marketing projects and gain insights into real-world marketing practices.
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Cutting-edge Research: Lancaster University is renowned for its research excellence in marketing. Students benefit from being taught by faculty members who are actively involved in cutting-edge research, ensuring that they receive the latest insights and developments in the field of marketing.
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Professional Development: The MSc Marketing course at Lancaster University places a strong emphasis on developing students' professional skills and enhancing their employability. Students have access to career development workshops, mentoring programs, and networking events to help them succeed in their marketing careers.
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International Perspective: The course attracts students from diverse backgrounds and nationalities, creating a culturally rich learning environment. This international perspective enhances students' understanding of global marketing trends and prepares them for marketing careers in an increasingly interconnected world.
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Industry Recognition: Lancaster University is highly regarded in the field of marketing, and its MSc Marketing course is well-respected by employers. Graduates from the program have a strong track record of securing rewarding positions in leading companies and marketing agencies.
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Alumni Network: Lancaster University has a strong and supportive alumni network, which provides ongoing career support and networking opportunities for graduates. This network can be instrumental in accessing job opportunities and advancing in the field of marketing.
The MSc Marketing course at Lancaster University equips students with the knowledge, skills, and industry connections necessary for a successful career in marketing. Graduates are well-positioned for roles such as marketing managers, brand managers, market researchers, digital marketers, and advertising executives in a wide range of industries.
Location
Lancaster
Score
IELTS:7
Tuition Fee
£ 26500
Postgraduate Entry Requirements:
Academic Qualifications: Applicants are typically required to have achieved a minimum undergraduate degree with 60% or above. The specific percentage requirements may vary depending on the program and the applicant's field of study.
English Language Proficiency:
- IELTS: The minimum IELTS score required is 6.5 or higher, with no individual component score below 6.0.
- TOEFL: The minimum TOEFL score is typically 92 or higher, with minimum 19 in each individual section.
- PTE: The minimum PTE score required is usually around 62 or higher, with no component score below 55.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Lancaster University, located in the United Kingdom, recognizes the importance of providing financial assistance to international students. The university offers a range of scholarships and funding opportunities to support talented and deserving international students.
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Global Scholarships: Lancaster University offers a generous Global Scholarship program specifically for international students. These scholarships are awarded based on academic merit and can significantly contribute towards tuition fees. The Global Scholarships are available for both undergraduate and postgraduate students.
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Regional Scholarships: Lancaster University also offers scholarships targeted at specific regions around the world. These scholarships aim to attract and support high-achieving students from specific countries or regions. The eligibility criteria and application process may vary for each regional scholarship.
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Subject-specific Scholarships: In addition to general scholarships, Lancaster University provides subject-specific scholarships for international students. These scholarships are awarded to students who demonstrate exceptional academic performance and have a strong interest in a particular field of study.
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Research Scholarships: For international students interested in pursuing research degrees, Lancaster University offers research scholarships. These scholarships provide financial support for students undertaking research projects or doctoral studies.
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External Scholarships: Lancaster University encourages international students to explore external scholarship opportunities as well. The university provides guidance and support in identifying and applying for external scholarships offered by government bodies, organizations, and funding agencies.
The MSc Marketing course at Lancaster University opens up a range of exciting career prospects for graduates.
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Marketing Manager: Graduates of the MSc Marketing course are well-prepared for marketing management roles. They can pursue careers as marketing managers, overseeing marketing strategies, developing marketing campaigns, and managing teams. They have the skills to analyze market trends, identify target audiences, and implement effective marketing plans.
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Brand Manager: With a strong understanding of branding principles and strategies, MSc Marketing graduates can excel as brand managers. They can work closely with cross-functional teams to develop and implement brand strategies, manage brand positioning, and ensure consistent brand messaging across different channels.
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Market Research Analyst: The program equips students with the skills to collect and analyze market data, making them ideal candidates for market research analyst positions. Graduates can work with organizations to conduct market research, gather insights, and provide recommendations to drive business growth and inform marketing strategies.
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Digital Marketing Specialist: In today's digital age, digital marketing expertise is highly sought after. MSc Marketing graduates can pursue careers as digital marketing specialists, leveraging their knowledge of online marketing channels, social media platforms, search engine optimization (SEO), and data analytics to create and implement effective digital marketing campaigns.
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Advertising Executive: With their understanding of consumer behavior and effective communication strategies, MSc Marketing graduates can thrive in advertising roles. They can work in advertising agencies or within marketing departments, developing creative advertising campaigns, managing client relationships, and ensuring effective message delivery to target audiences.
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Product Manager: Graduates with a specialization in product management can pursue careers as product managers. They can work with cross-functional teams to develop and launch new products, conduct market research to identify customer needs, and create marketing plans to drive product success in the market.
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Market Analyst: MSc Marketing graduates can excel as market analysts, providing insights and recommendations based on their expertise in market trends, customer behavior, and competitive analysis. They can work with organizations to identify market opportunities, assess market potential, and support decision-making processes.
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Entrepreneurship and Consulting: The program equips students with the skills and knowledge necessary to start their own businesses or work as consultants in the marketing field. Graduates can leverage their expertise to provide marketing advice and strategic guidance to organizations or embark on entrepreneurial ventures.
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International Marketing Specialist: With a focus on global marketing, MSc Marketing graduates are well-suited for roles that involve international market expansion. They can work in multinational companies, developing and implementing marketing strategies that cater to diverse cultural and regional markets.
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Market Planning and Strategy: Graduates can pursue careers in market planning and strategy, working with organizations to develop long-term marketing plans, conduct market analysis, and formulate strategies to achieve business objectives.
The MSc Marketing course at Lancaster University provides graduates with the knowledge, skills, and industry connections to thrive in various marketing roles. With the strong reputation of Lancaster University and the practical learning experiences offered in the program, graduates are well-prepared to embark on successful marketing careers in diverse industries.
