MSc Global Marketing

London - UK

 

INTAKE: Jan, April & Sept

Program Overview

The MSc Global Marketing program at the University of Roehampton is designed to equip students with a comprehensive understanding of marketing strategies and practices in a global context. The program focuses on developing students' analytical, strategic, and creative skills required to thrive in the dynamic field of global marketing.

  1. Holistic Curriculum: The MSc Global Marketing curriculum encompasses a wide range of topics, including international marketing strategies, consumer behavior, market research, digital marketing, brand management, and global advertising. Students gain a deep understanding of the latest marketing trends and techniques relevant to the global marketplace.

  2. Global Perspective: The program takes a global perspective, exploring the challenges and opportunities associated with marketing products and services across different cultures, markets, and geographic regions. Students develop cross-cultural competencies, market entry strategies, and international brand management skills.

  3. Practical Application: The program emphasizes the practical application of marketing theories and concepts through case studies, real-world projects, and industry collaborations. Students gain hands-on experience in developing marketing campaigns, conducting market research, and analyzing marketing data using industry-standard tools and techniques.

  4. Digital Marketing Focus: The program recognizes the increasing significance of digital channels in global marketing. Students learn about the latest digital marketing strategies, social media marketing, search engine optimization (SEO), content marketing, and data analytics. They acquire skills to leverage digital platforms for effective marketing campaigns.

  5. Industry Engagement: The University of Roehampton fosters strong industry connections, providing students with opportunities to engage with marketing professionals through guest lectures, networking events, and industry projects. Students benefit from industry insights, mentorship, and potential employment prospects.

Pollster Education

Location

London - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 17000

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 89, with at least 17 in Listening, Reading, Speaking, and Writing.
    • PTE Academic: A minimum overall score of 61 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission to a specific program. Some courses may have additional requirements, such as a portfolio or an interview, and competition for certain programs may be high.

The University of Roehampton offers various scholarships and financial support options to help students fund their education. While specific scholarships may vary from year to year.

  1. Vice-Chancellor's Scholarship: This is a merit-based scholarship that offers a partial fee waiver for undergraduate and postgraduate students who have demonstrated outstanding academic achievement.
  2. International Excellence Scholarships: These scholarships are available to international students and provide a partial fee waiver based on academic merit.
  3. Sports Scholarships: The University of Roehampton offers sports scholarships to talented athletes who can contribute to the university's sports teams.
  4. Alumni Scholarship: This scholarship is available to Roehampton graduates who wish to pursue postgraduate studies at the university. It provides a tuition fee reduction.
  5. Departmental Scholarships: Some academic departments at the University of Roehampton may offer scholarships or bursaries specific to their discipline. These scholarships are often based on academic achievement or other criteria determined by the department.

Graduates of the MSc Global Marketing program from the University of Roehampton have a wide array of career options in the field of marketing, both domestically and internationally. 

  1. Global Marketing Manager: Graduates can pursue roles as marketing managers in multinational corporations, overseeing global marketing strategies, market expansion initiatives, and brand management across multiple markets and regions.

  2. Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on areas such as social media marketing, search engine marketing (SEM), content creation, and digital advertising. They work with organizations to develop and implement digital marketing campaigns.

  3. Market Research Analyst: Graduates can work as market research analysts, responsible for conducting market research, analyzing consumer behavior, and identifying market trends and opportunities. They provide valuable insights to organizations for effective decision-making.

  4. Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing the brand identity and positioning of products or services on a global scale. They ensure consistent brand messaging and implementation across different markets.

  5. International Marketing Consultant: Graduates can work as marketing consultants, offering expert advice to organizations on international marketing strategies, market entry methods, and localization strategies. They provide valuable guidance on adapting marketing strategies to diverse markets.


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