MSc Digital Business, Innovation and Management

Lancaster

 

INTAKE: October

Program Overview

The MSc Digital Business, Innovation and Management program at Lancaster University is designed to equip students with the knowledge and skills necessary to navigate the digital landscape and drive innovation within organizations. 

  1. Digital Transformation: The program focuses on understanding the impact of digital technologies on business models, operations, and customer experiences. Students learn how to leverage digital tools and platforms to drive business growth, enhance efficiency, and improve decision-making processes.

  2. Innovation and Entrepreneurship: The program emphasizes the importance of innovation and entrepreneurship in the digital age. Students explore strategies for developing and implementing innovative ideas, managing disruptive technologies, and fostering a culture of innovation within organizations. They also gain insights into the startup ecosystem and learn how to identify and seize entrepreneurial opportunities.

  3. Data Analytics and Decision Making: With the increasing availability of data, organizations need professionals who can effectively analyze and interpret data to make informed business decisions. The program equips students with the necessary skills to collect, analyze, and visualize data using various tools and techniques. They learn how to extract valuable insights from data and use them to drive business performance and strategy.

  4. Digital Marketing and Consumer Behavior: The program delves into the field of digital marketing and its influence on consumer behavior. Students learn about digital marketing strategies, social media marketing, search engine optimization, and online advertising. They gain an understanding of how to engage and connect with customers in the digital space and develop effective digital marketing campaigns.

  5. E-commerce and Online Business: The rise of e-commerce has transformed the way businesses operate. The program explores the principles and practices of e-commerce, including online retailing, digital supply chain management, and electronic payment systems. Students learn how to develop and manage successful online businesses, address security and privacy concerns, and optimize the user experience.

  6. Strategic Management in the Digital Age: The program equips students with strategic management skills needed to navigate the digital landscape. They learn how to develop and execute digital strategies aligned with organizational goals, anticipate industry disruptions, and manage digital transformation initiatives. Students also explore the ethical and legal implications of digital business.

  7. Industry Engagement and Networking: Lancaster University has strong connections with industry partners, providing students with opportunities for industry engagement and networking. Students have access to guest lectures, industry projects, and internships, allowing them to gain real-world experience and build professional networks.

  8. Research and Critical Thinking: The program encourages students to develop research and critical thinking skills. They undertake research projects and engage in critical analysis of digital business trends, theories, and practices. Students also have the opportunity to contribute to academic research in the field of digital business.

  9. Collaboration and Teamwork: The program emphasizes the importance of collaboration and teamwork in the digital business environment. Students work on group projects and case studies, developing their ability to collaborate effectively with diverse teams and solve complex business problems.

  10. Career Development Support: Lancaster University provides comprehensive career development support to students, including career coaching, workshops, and networking events. Students receive guidance in preparing for job interviews, developing their personal brand, and exploring career opportunities in various sectors.

The MSc Digital Business, Innovation and Management program at Lancaster University prepares students for a wide range of career opportunities in the digital business landscape. Graduates can pursue roles such as digital project managers, digital strategists, e-commerce managers, innovation consultants, data analysts, and digital marketing managers in diverse industries and sectors. The program equips students with the skills and knowledge to thrive in a rapidly evolving digital world and make a meaningful impact in the business realm.

Pollster Education

Location

Lancaster

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 24150

Postgraduate Entry Requirements:

Academic Qualifications: Applicants are typically required to have achieved a minimum undergraduate degree with 60% or above. The specific percentage requirements may vary depending on the program and the applicant's field of study. 

English Language Proficiency:

  • IELTS: The minimum IELTS score required is 6.5 or higher, with no individual component score below 6.0.
  • TOEFL: The minimum TOEFL score is typically 92 or higher, with minimum 19 in  each individual section.
  • PTE: The minimum PTE score required is usually around 62 or higher, with no component score below 55.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Lancaster University, located in the United Kingdom, recognizes the importance of providing financial assistance to international students. The university offers a range of scholarships and funding opportunities to support talented and deserving international students.

  1. Global Scholarships: Lancaster University offers a generous Global Scholarship program specifically for international students. These scholarships are awarded based on academic merit and can significantly contribute towards tuition fees. The Global Scholarships are available for both undergraduate and postgraduate students.

  2. Regional Scholarships: Lancaster University also offers scholarships targeted at specific regions around the world. These scholarships aim to attract and support high-achieving students from specific countries or regions. The eligibility criteria and application process may vary for each regional scholarship.

  3. Subject-specific Scholarships: In addition to general scholarships, Lancaster University provides subject-specific scholarships for international students. These scholarships are awarded to students who demonstrate exceptional academic performance and have a strong interest in a particular field of study.

  4. Research Scholarships: For international students interested in pursuing research degrees, Lancaster University offers research scholarships. These scholarships provide financial support for students undertaking research projects or doctoral studies.

  5. External Scholarships: Lancaster University encourages international students to explore external scholarship opportunities as well. The university provides guidance and support in identifying and applying for external scholarships offered by government bodies, organizations, and funding agencies.

The MSc Digital Business, Innovation and Management program at Lancaster University opens up a wide range of exciting career prospects for graduates. With the increasing digitalization of industries and the demand for professionals who can drive innovation and manage digital transformation, the program equips students with the skills and knowledge needed to thrive in this dynamic field.  

  1. Digital Strategy Consultant: Graduates can pursue careers as digital strategy consultants, helping organizations develop and implement effective digital strategies. They work closely with senior management to identify opportunities for digital transformation, analyze market trends, and create strategies that leverage digital technologies to drive business growth.

  2. Digital Project Manager: With their knowledge of digital technologies and project management skills, graduates can take on roles as digital project managers. They oversee the planning, execution, and implementation of digital projects within organizations, ensuring they are delivered on time, within budget, and meet the desired objectives.

  3. Digital Innovation Manager: The program prepares students to become catalysts for innovation within organizations. Graduates can pursue careers as digital innovation managers, responsible for identifying and implementing innovative solutions, managing research and development initiatives, and driving a culture of innovation within organizations.

  4. E-commerce Manager: The rise of e-commerce has created a growing demand for professionals who can manage online sales platforms and optimize the online shopping experience. Graduates can work as e-commerce managers, responsible for developing and executing e-commerce strategies, managing online stores, and driving online sales growth.

  5. Digital Marketing Manager: With their understanding of digital marketing strategies and consumer behavior, graduates can pursue careers as digital marketing managers. They develop and implement digital marketing campaigns, manage social media channels, optimize website performance, and analyze digital marketing metrics to drive customer engagement and business growth.

  6. Data Analyst: The ability to analyze and interpret data is crucial in the digital business landscape. Graduates can work as data analysts, responsible for collecting, analyzing, and visualizing data to uncover valuable insights that inform business decision-making. They use data analytics tools and techniques to identify trends, optimize processes, and drive business performance.

  7. Innovation Consultant: Graduates can work as innovation consultants, helping organizations foster a culture of innovation, develop new products and services, and stay ahead of industry trends. They provide strategic advice, conduct market research, and facilitate ideation sessions to drive innovation and help organizations adapt to digital disruption.

  8. Startup Founder/Entrepreneur: The program equips students with the skills and knowledge needed to start their own digital ventures. Graduates can pursue entrepreneurial paths and launch their own startups, leveraging their understanding of digital business, innovation, and management principles.

  9. Business Analyst: Graduates can work as business analysts, helping organizations analyze their business processes, identify areas for improvement, and recommend digital solutions. They gather requirements, conduct feasibility studies, and collaborate with stakeholders to implement digital business initiatives.

  10. Technology Consultant: With their understanding of digital technologies and their impact on businesses, graduates can work as technology consultants, advising organizations on selecting and implementing the right digital tools and technologies. They help organizations align technology solutions with their business objectives and navigate the complex digital landscape.


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