MSc Marketing

City Campus

 

INTAKE: Jan & Sept

Program Overview

The MSc Marketing program at Leeds Beckett University is designed to equip students with advanced knowledge and practical skills in the field of marketing. This program focuses on developing a deep understanding of consumer behavior, marketing strategies, digital marketing, and marketing analytics.

  1. Comprehensive Curriculum: The MSc Marketing program offers a comprehensive curriculum that covers core marketing principles and explores emerging trends in the field. Students gain expertise in areas such as market research, strategic marketing planning, brand management, digital marketing, and integrated marketing communications.

  2. Industry-Relevant Skills: The program emphasizes the development of practical and industry-relevant skills. Students learn to analyze market trends, conduct market research, develop marketing strategies, create digital marketing campaigns, and measure marketing performance using analytics tools.

  3. Practical Learning Opportunities: Leeds Beckett University places a strong emphasis on practical learning. Students engage in real-world projects, case studies, and simulations, allowing them to apply marketing theories and concepts to practical scenarios. They also have opportunities to work with local businesses, gaining valuable hands-on experience.

  4. Guest Lectures and Industry Connections: The university maintains strong connections with industry professionals and organizations. Students benefit from guest lectures by marketing experts, industry visits, and networking events, providing them with insights into current marketing practices and trends.

  5. Research and Analytical Skills: The program focuses on developing research and analytical skills necessary for effective marketing decision-making. Students learn to critically evaluate marketing data, conduct market research, and use analytics tools to measure marketing effectiveness.

Pollster Education

Location

City Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 16000

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
    • PTE Academic: A minimum overall score of 54 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission to a specific program. Some courses may have additional requirements, such as a portfolio or an interview, and competition for certain programs may be high.

Leeds Beckett University offers various scholarships and financial support options to eligible students. These scholarships aim to recognize academic excellence, support talented individuals, and provide opportunities for students who may face financial constraints.

  1. Vice Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional students who have demonstrated outstanding academic achievements and personal accomplishments. It provides a partial tuition fee waiver for the duration of the program.
  2. Academic Excellence Scholarship: This scholarship is available to international students who have demonstrated exceptional academic performance. It offers a partial tuition fee reduction for the first year of study.
  3. Sports Scholarships: Leeds Beckett University offers sports scholarships to talented athletes who compete at a regional, national, or international level. These scholarships provide financial support, access to sports facilities, and mentoring programs.
  4. Carnegie School of Sport Elite Athlete Scheme: This scheme supports elite athletes who are studying at Leeds Beckett University. It offers tailored support, flexible study arrangements, and access to world-class sports facilities.
  5. Care Leaver and Estranged Student Scholarships: Leeds Beckett University provides additional support for students who have experienced care or are estranged from their families. These scholarships offer financial assistance and dedicated support services.
  6. Subject-Specific Scholarships: Some academic schools within Leeds Beckett University may offer subject-specific scholarships for outstanding students in certain disciplines. These scholarships may vary in terms of eligibility criteria and benefits.

Graduates of the MSc Marketing program from Leeds Beckett University have excellent career prospects in diverse industries. 

  1. Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing campaigns, developing marketing strategies, and managing marketing teams. They work in various sectors, such as retail, FMCG, technology, and advertising.

  2. Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to identify market trends, consumer behavior, and competitive landscape. They provide insights and recommendations to help organizations make informed marketing decisions.

  3. Digital Marketing Specialist: Graduates can specialize in digital marketing, working on digital advertising, social media marketing, search engine optimization (SEO), and content marketing. They help organizations build an online presence and reach their target audience effectively.

  4. Brand Manager: Graduates can pursue roles as brand managers, responsible for developing and maintaining brand identity, managing brand campaigns, and ensuring brand consistency. They work to enhance brand reputation and customer loyalty.

  5. Marketing Consultant: Graduates can work as marketing consultants, providing expertise and strategic guidance to organizations on marketing initiatives, market positioning, and marketing effectiveness. They work with a diverse range of clients, including startups, SMEs, and larger corporations.


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