MSc Accounting & Business Finance
The MSc Accounting & Business Finance program at the University of Bedfordshire com...
MSc Marketing
University Square Campus, Luton
INTAKE: Feb, April, Jun, Aug, Oct & Nov
Program Overview
The MSc Marketing program at the University of Bedfordshire is designed to provide students with a comprehensive understanding of marketing principles, strategies, and techniques. The program equips students with the skills and knowledge necessary to navigate the ever-evolving marketing landscape and contribute to the success of businesses and organizations.
-
Holistic Marketing Curriculum: The MSc Marketing program offers a holistic curriculum that covers a wide range of marketing concepts and strategies. Students learn about consumer behavior, market research, branding, digital marketing, advertising, public relations, and strategic marketing management. The program is designed to provide a well-rounded understanding of both traditional and contemporary marketing practices.
-
Practical Application: The program emphasizes the practical application of marketing theories and concepts. Students engage in case studies, projects, and real-world simulations to develop hands-on skills in marketing strategy development, market analysis, campaign planning, and digital marketing techniques. They also have the opportunity to work with industry partners on live projects, gaining valuable industry exposure.
-
Industry-Experienced Faculty: The University of Bedfordshire boasts a faculty of experienced marketing professionals who bring their industry expertise to the classroom. Students benefit from their practical insights, real-world examples, and valuable guidance in understanding marketing trends, best practices, and emerging technologies.
-
Marketing Research and Analytics: The program emphasizes the importance of marketing research and data analytics in making informed marketing decisions. Students learn to conduct market research, analyze consumer data, and apply statistical techniques to gain valuable insights for marketing strategy development and implementation.
-
Professional Development: The University of Bedfordshire places a strong emphasis on enhancing students' professional skills and employability. The program includes workshops, guest lectures, and networking events to foster students' communication, presentation, and interpersonal skills. Students also have access to career services that provide guidance, internship opportunities, and industry connections.
Location
University Square Campus, Luton
Score
IELTS 6.5
Tuition Fee
£ 13750
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission to a specific program. Some courses may have additional requirements, such as a portfolio or an interview, and competition for certain programs may be high.
The University of Bedfordshire offers various scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, support underrepresented groups, and provide financial assistance to deserving students.
- Vice Chancellor's Scholarships: These scholarships are available to both undergraduate and postgraduate students and offer a reduction in tuition fees. The scholarships are awarded based on academic achievement, leadership potential, and contribution to the community.
- Sports Scholarships: The university offers sports scholarships to talented athletes who have demonstrated exceptional performance in their respective sports. These scholarships provide financial support, coaching, access to sports facilities, and other benefits to help athletes balance their studies and sports commitments.
- International Scholarships: The university provides scholarships specifically for international students. These scholarships are awarded based on academic merit and can help offset tuition fees for eligible international students.
- External Scholarships: In addition to the university-specific scholarships, students can also explore external scholarship opportunities offered by government organizations, charities, and other funding bodies. The university's scholarship office can provide guidance and support in finding external scholarship opportunities.
- The University of Bedfordshire provide a range of scholarships to help students achieve their academic goals and make their university experience more accessible and affordable.
Graduates of the MSc Marketing program from the University of Bedfordshire have excellent career prospects in various marketing-related roles
-
Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing marketing strategies, managing campaigns, and overseeing marketing teams. They work closely with other departments to drive brand awareness, customer engagement, and revenue growth.
-
Market Research Analyst: Graduates can work as market research analysts, conducting market studies, analyzing consumer behavior, and providing insights to support marketing decision-making. They assist in identifying market trends, evaluating competition, and assessing customer preferences.
-
Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on areas such as social media marketing, search engine optimization (SEO), content marketing, and digital advertising. They plan and execute digital marketing campaigns to enhance brand visibility and drive online customer acquisition.
-
Brand Manager: Graduates can pursue roles as brand managers, responsible for developing and maintaining strong brand identities. They oversee brand strategy, positioning, and communication, ensuring consistent brand messaging across various channels.
-
Marketing Consultant: Graduates can work as marketing consultants, providing strategic advice and guidance to businesses and organizations. They help clients identify marketing opportunities, optimize marketing efforts, and address challenges through market analysis and strategic planning.
