MSc Accounting & Business Finance
The MSc Accounting & Business Finance program at the University of Bedfordshire com...
MSc Digital Marketing
University Square Campus, Luton
INTAKE: Feb, April, Jun, Aug, Oct & Nov
Program Overview
The MSc Digital Marketing program at the University of Bedfordshire is designed to equip students with the knowledge and skills needed to excel in the rapidly evolving field of digital marketing. The program focuses on the latest trends, technologies, and strategies used in digital marketing, providing students with a competitive edge in the digital landscape.
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Comprehensive Curriculum: The MSc Digital Marketing program offers a comprehensive curriculum that covers various aspects of digital marketing. Students learn about digital marketing strategies, consumer behavior in the digital age, social media marketing, search engine optimization (SEO), content marketing, data analytics, and digital advertising. The curriculum is regularly updated to align with industry best practices.
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Practical Learning Opportunities: The program emphasizes practical learning to ensure students develop hands-on skills that are in demand in the digital marketing industry. Students engage in real-world projects, case studies, and simulations, allowing them to apply their knowledge to practical scenarios. They also have access to industry-standard tools and software used in digital marketing.
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Industry Collaboration: The University of Bedfordshire collaborates closely with industry partners to provide students with valuable insights and exposure to real-world digital marketing practices. Guest lectures, workshops, and industry visits allow students to learn from industry professionals, understand current industry trends, and build valuable networks.
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Digital Marketing Research: The university is actively involved in digital marketing research, allowing students to benefit from the latest research findings and advancements in the field. Students have the opportunity to engage in research projects and contribute to the knowledge and understanding of digital marketing through their studies.
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Professional Development: The program places significant emphasis on the development of professional skills that are crucial for success in the digital marketing industry. Students have access to workshops, seminars, and training sessions that enhance their communication, analytical, and strategic thinking abilities. They also develop skills in data analysis, campaign planning, and digital marketing measurement.
Location
University Square Campus, Luton
Score
IELTS 6.5
Tuition Fee
£ 13750
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission to a specific program. Some courses may have additional requirements, such as a portfolio or an interview, and competition for certain programs may be high.
The University of Bedfordshire offers various scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, support underrepresented groups, and provide financial assistance to deserving students.
- Vice Chancellor's Scholarships: These scholarships are available to both undergraduate and postgraduate students and offer a reduction in tuition fees. The scholarships are awarded based on academic achievement, leadership potential, and contribution to the community.
- Sports Scholarships: The university offers sports scholarships to talented athletes who have demonstrated exceptional performance in their respective sports. These scholarships provide financial support, coaching, access to sports facilities, and other benefits to help athletes balance their studies and sports commitments.
- International Scholarships: The university provides scholarships specifically for international students. These scholarships are awarded based on academic merit and can help offset tuition fees for eligible international students.
- External Scholarships: In addition to the university-specific scholarships, students can also explore external scholarship opportunities offered by government organizations, charities, and other funding bodies. The university's scholarship office can provide guidance and support in finding external scholarship opportunities.
- The University of Bedfordshire provide a range of scholarships to help students achieve their academic goals and make their university experience more accessible and affordable.
Graduates of the MSc Digital Marketing program from the University of Bedfordshire have excellent career prospects in the ever-expanding digital marketing industry.
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Digital Marketing Manager: Graduates can pursue managerial roles in digital marketing departments of organizations. They develop and implement digital marketing strategies, manage digital campaigns, analyze performance metrics, and oversee the execution of digital marketing initiatives.
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Social Media Manager: Graduates can work as social media managers, responsible for developing and implementing social media strategies, managing social media accounts, creating engaging content, and analyzing social media metrics. They play a crucial role in enhancing brand visibility and engaging with target audiences.
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Search Engine Optimization (SEO) Specialist: Graduates can specialize in SEO, working to improve the organic search visibility of websites. They conduct keyword research, optimize website content, analyze website performance, and implement SEO strategies to increase website rankings in search engine results.
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Digital Advertising Specialist: Graduates can specialize in digital advertising, working with organizations to create and manage digital advertising campaigns. They utilize various digital advertising platforms, analyze campaign performance, optimize ad placements, and maximize return on advertising investment.
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Digital Marketing Consultant: Graduates can work as consultants, providing expert advice to organizations on their digital marketing strategies. They help businesses optimize their online presence, develop effective marketing campaigns, and leverage digital channels to achieve their marketing objectives.
