MSc Digital Marketing & Analytics
Regent's University London offers an MSc in Digital Marketing & Analytics, prov...
MA Management (Marketing)
London
INTAKE: Jan & Sept
Program Overview
The MA Management (Marketing) course at Regent's University London is a comprehensive program designed to equip students with the knowledge and skills necessary for a successful career in marketing management. Combining management principles with a focus on marketing strategies and techniques, the course provides a solid foundation for understanding the dynamic and competitive marketing landscape.
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Core Management Concepts: The course begins with core modules that cover essential management concepts and practices. Students gain a broad understanding of business strategy, organizational behavior, financial management, and strategic management, providing them with a solid foundation in management principles.
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Marketing Strategy: The program places a strong emphasis on marketing strategy and its role in driving business success. Students learn how to develop effective marketing strategies that align with organizational goals, target specific customer segments, and create competitive advantages. They explore concepts such as market research, consumer behavior, brand management, and digital marketing.
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Market Research and Analytics: Understanding customer preferences and market trends is crucial for developing successful marketing campaigns. The course equips students with the skills to conduct market research, analyze data, and interpret consumer insights. They learn how to use market research tools and techniques to make informed marketing decisions.
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Integrated Marketing Communications: Students explore the various channels and methods used to communicate with target audiences effectively. They study advertising, public relations, digital marketing, and social media strategies. They also learn how to create integrated marketing communication plans that deliver consistent and impactful messages to customers.
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Brand Management: Building and managing strong brands is a key focus of the course. Students learn how to develop brand strategies, position brands in the market, and enhance brand equity. They study concepts such as brand identity, brand image, and brand loyalty, and gain practical skills in managing brand portfolios.
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Digital Marketing: In today's digital age, proficiency in digital marketing is essential. The course covers topics such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing, and data analytics. Students learn how to leverage digital platforms and tools to drive customer engagement and achieve marketing objectives.
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International Marketing: With a global perspective, the course explores the challenges and opportunities of marketing in an international context. Students learn about cultural differences, market entry strategies, and global marketing trends. They develop skills in adapting marketing strategies to diverse markets and managing international marketing campaigns.
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Strategic Marketing Planning: The course emphasizes the importance of strategic marketing planning for organizational success. Students learn how to develop comprehensive marketing plans that align with business objectives, incorporate market research insights, and allocate resources effectively. They gain practical skills in strategic decision-making and problem-solving.
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Professional Development: The MA Management (Marketing) course focuses on developing students' professional skills and enhancing their employability. Students have opportunities for practical work experience, internships, and industry projects. They also have access to career development workshops, networking events, and guest lectures from industry professionals.
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Research Project: The program culminates in a research project where students can apply their knowledge and skills to a specific marketing problem or opportunity. This project allows them to demonstrate their analytical and research abilities while making valuable contributions to the field of marketing.
Regent's University London provides a supportive and engaging learning environment, with experienced faculty who bring both academic expertise and industry insights. The university's location in the heart of London offers students access to a vibrant business hub and numerous networking opportunities.
By completing the MA Management (Marketing) course at Regent's University London, graduates are well-prepared to pursue diverse marketing roles in industries such as consumer goods, retail, advertising, digital marketing agencies, market research firms, and more. They can pursue careers as marketing managers, brand managers, digital marketing specialists, market research analysts, and marketing consultants. The strong theoretical foundation, practical skills, and industry connections gained from the course provide graduates with a competitive edge in the job market.
Location
London
Score
IELTS: 6.5
Tuition Fee
£ 22000
Postgraduate Entry Requirements:
- Percentage: International postgraduate applicants are generally expected to have achieved a minimum of 55% or above in their undergraduate degree or equivalent qualification. This requirement ensures that students have a solid foundation in their chosen field of study.
- English Language Proficiency: Similar to undergraduate requirements, international postgraduate students need to demonstrate English language proficiency by meeting one of the following test scores:
- IELTS: A minimum overall score of 6.5, with no individual component below 6.0.
- TOEFL: A minimum score range of 79-95 on the internet-based test (iBT).
- PTE: A minimum score range of 51-67 on the Pearson Test of English. The English language requirement ensures that postgraduate students can effectively communicate and contribute to their academic programs.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Regents University London offers a range of scholarships and financial aid opportunities to support students in their academic journey. These scholarships are designed to recognize academic excellence, leadership potential, and various other criteria.
- Regents University London Scholarships: The university offers a number of scholarships for both undergraduate and postgraduate students. These scholarships cover a range of disciplines and are awarded based on academic merit, leadership potential, and other criteria. Examples include the High Achiever Scholarship, Future Entrepreneur Scholarship, and Regent's Family Scholarship.
- Partner Scholarships: Regents University London has partnerships with various organizations and institutions that offer scholarships to their students. These scholarships may be specific to certain courses or target students from particular regions or backgrounds. Students are encouraged to check with their respective schools or organizations for available partner scholarships.
- External Scholarships: Regents University London also encourages students to explore external scholarship opportunities from government bodies, foundations, and other organizations. The university provides resources and support to help students identify and apply for these external scholarships.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
The MA Management (Marketing) course at Regent's University London opens up a wide range of career opportunities in the dynamic field of marketing. Graduates of this program are equipped with the necessary knowledge and skills to excel in various marketing roles.
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Marketing Manager: Graduates can pursue roles as marketing managers, overseeing the development and implementation of marketing strategies. They are responsible for conducting market research, identifying target markets, managing advertising and promotional campaigns, and monitoring the performance of marketing activities. Marketing managers play a crucial role in driving business growth and achieving organizational objectives.
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Brand Manager: With a specialization in marketing, graduates can pursue careers as brand managers. They are responsible for building and managing strong brand identities, developing brand strategies, and ensuring brand consistency across different marketing channels. Brand managers work closely with cross-functional teams to enhance brand awareness, drive customer loyalty, and maintain a competitive edge in the market.
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Digital Marketing Specialist: In today's digital era, digital marketing expertise is highly sought after. Graduates of the MA Management (Marketing) course can excel in roles as digital marketing specialists. They have the skills to leverage digital platforms and tools to create and implement effective online marketing campaigns. Digital marketing specialists are proficient in search engine optimization (SEO), social media marketing, content marketing, and data analytics.
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Market Research Analyst: The program equips graduates with the skills to conduct market research, analyze data, and interpret consumer insights. As market research analysts, they gather and analyze data to understand consumer behavior, market trends, and competitors. They provide valuable insights to support marketing strategies and decision-making processes.
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Advertising and Public Relations Manager: Graduates can pursue careers in advertising and public relations, working as managers to develop and execute advertising campaigns, manage media relations, and enhance brand image. They create compelling advertising messages, collaborate with creative teams, and monitor the impact of advertising and PR efforts.
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Marketing Consultant: With a deep understanding of marketing principles and strategies, graduates can work as marketing consultants, providing strategic advice and solutions to organizations. Marketing consultants help businesses identify market opportunities, develop marketing plans, and optimize their marketing efforts. They may work independently or as part of consulting firms.
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Market Analyst: Graduates can explore opportunities as market analysts, focusing on analyzing market trends, consumer behavior, and competitive landscapes. Market analysts provide valuable insights to support business decision-making, such as identifying new market opportunities, assessing market viability for new products or services, and monitoring industry trends.
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Entrepreneurship: The MA Management (Marketing) course equips students with the knowledge and skills to start their own businesses or venture into entrepreneurship. Graduates can leverage their marketing expertise to launch and grow their own startups or participate in entrepreneurial ventures within established organizations.
These career prospects span across various industries, including consumer goods, retail, advertising, digital marketing agencies, market research firms, consulting firms, and more. Graduates of the MA Management (Marketing) course from Regent's University London are well-prepared to pursue exciting and challenging roles in the ever-evolving field of marketing.
