MA Design
The University of Lincoln, located in the heart of the historic city of Lincoln, offers...
Mphil/PhD Marketing
Brayford Pool
INTAKE: Feb & Oct
Program Overview
The University of Lincoln, situated in the United Kingdom, offers a dynamic and inclusive academic environment with a diverse array of undergraduate and postgraduate programs. The institution is known for its modern campus facilities and a commitment to providing students with a well-rounded education. The program offerings span various disciplines, including arts, sciences, business, and technology, ensuring a comprehensive range of choices for aspiring learners.
Curriculum: The curriculum at the University of Lincoln is designed to foster critical thinking, practical skills, and industry relevance. Specific to the MPhil/PhD Marketing program, students can expect a comprehensive exploration of marketing theories, methodologies, and contemporary issues. The curriculum emphasizes both theoretical foundations and practical applications, preparing students for the complex and dynamic landscape of marketing. Courses may cover areas such as consumer behavior, strategic marketing, digital marketing, and market research.
Research Focus: The University of Lincoln places a strong emphasis on research across various disciplines, and this commitment extends to the MPhil/PhD Marketing program. Doctoral candidates in marketing engage in rigorous research projects, contributing to the advancement of knowledge in marketing theory and practice. Faculty members provide mentorship and guidance, fostering an environment conducive to innovative and impactful research in areas such as branding, consumer behavior, and marketing strategy.
Industry Engagement: The university actively promotes industry engagement to ensure the practical relevance of its programs. In the context of the MPhil/PhD Marketing program, students may benefit from collaborative projects with industry partners, access to real-world marketing challenges, and opportunities for internships. The university's strong connections with the business community enhance the students' understanding of the industry, providing valuable insights and networking opportunities.
Global Perspective: With a commitment to global education, the University of Lincoln encourages students to develop a global perspective. The MPhil/PhD Marketing program may include elements that explore international marketing strategies, cross-cultural consumer behavior, and global market trends. The university's international partnerships, study abroad programs, and diverse student body contribute to a multicultural learning environment, preparing graduates to excel in the global marketplace.
MPhil: 1.5-3 years.
Location
Brayford Pool
Score
IELTS 6.5
Tuition Fee
£ 15000
PhD Entry Requirements
Academic Qualifications: Prospective PhD applicants are expected to hold a taught Masters degree in a relevant subject area. The university typically requires a minimum of 60% or above as the standard for academic performance in the completed Masters program.
English Language Proficiency:
- IELTS Requirement: An overall IELTS score of 6.5 or 7.0 is required, with no individual band score falling below 6.0.
- TOEFL Requirement: A minimum overall score of 90 on the TOEFL is accepted, with no sub-score in any section falling below 21.
- PTE Requirement: A minimum overall score of 70 with no individual score below 65.
Students must provide:
- Academic marksheets & transcripts
- Letters of recommendation
- A personal statement - SOP
- Passport
- Other supporting documents as required by the university.
Work experience: Some PhD courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Lincoln, located in the United Kingdom, is fostering academic excellence and supporting international students in their pursuit of advanced degrees. Specifically, the university offers a range of scholarships tailored to PhD students, ensuring that talented individuals from around the world have the opportunity to engage in groundbreaking research within a vibrant academic community.
Vice Chancellor's Research Studentship: The University of Lincoln provides the prestigious Vice Chancellor's Research Studentship, which is a fully-funded scholarship designed to attract outstanding international candidates. This scholarship covers tuition fees, a stipend for living expenses, and a research allowance, enabling recipients to focus solely on their doctoral research.
Global Challenges Research Fund (GCRF) Scholarship: Aimed at addressing global challenges, the GCRF Scholarship supports international PhD students undertaking research that contributes to sustainable development goals. This scholarship encompasses financial support for tuition, living expenses, and research-related costs, emphasizing the university's impactful, globally-relevant research.
International Alumni Scholarship: The University of Lincoln values its international alumni and acknowledges their potential to contribute to ongoing research endeavors. The International Alumni Scholarship is dedicated to supporting former international students who choose to pursue a PhD at Lincoln, providing financial assistance for tuition fees and living expenses.
Completing the MPhil/PhD program in Marketing at the University of Lincoln opens up a spectrum of exciting career opportunities for graduates, equipping them with advanced knowledge and skills in the dynamic field of marketing.
University Professor/Academic Researcher: Graduates can pursue academic careers as university professors, conducting groundbreaking research in marketing, publishing scholarly articles, and shaping the future of marketing education.
Market Research Analyst: Individuals may choose to work as market research analysts, gathering and analyzing data to provide valuable insights into consumer behavior, market trends, and competitive landscapes.
Marketing Strategist/Consultant: Graduates can become marketing strategists or consultants, advising businesses on developing effective marketing strategies, enhancing brand positioning, and optimizing marketing campaigns.
Brand Manager/Director: Individuals may pursue roles as brand managers or directors, overseeing the development and management of brand identities, ensuring consistency, and driving brand growth.
Digital Marketing Specialist: With the rise of digital platforms, graduates can specialize in digital marketing, leveraging online channels, social media, and analytics to create and implement effective digital marketing campaigns.
Product Manager: Graduates may explore roles as product managers, responsible for the development, launch, and management of products, ensuring alignment with market needs and consumer preferences.
Advertising Executive/Manager: Individuals can work in advertising, creating and managing advertising campaigns, collaborating with creative teams, and ensuring effective communication of brand messages.
Public Relations (PR) Specialist: Graduates may choose to become PR specialists, managing the public image of organizations, crafting compelling narratives, and handling communications during crises.
Social Media Manager: With the prominence of social media, individuals can specialize as social media managers, developing and implementing social media strategies to enhance brand presence and engagement.
Customer Relationship Manager: Graduates can focus on customer relationship management, cultivating and maintaining positive relationships with customers, enhancing customer loyalty, and driving customer satisfaction.
Marketing Analytics Expert: Individuals may work as marketing analytics experts, using data analytics tools to derive actionable insights, measure campaign effectiveness, and inform marketing decisions.
E-commerce Marketing Specialist: Graduates can explore roles in e-commerce marketing, optimizing online shopping experiences, driving website traffic, and increasing online sales.
Market Development Manager: Individuals may pursue roles in market development, identifying and expanding into new market segments, regions, or demographic groups.
Strategic Partnerships Manager: Graduates can work in strategic partnerships, collaborating with other organizations for mutually beneficial marketing initiatives and alliances.
Entrepreneur/Marketing Agency Owner: Those with an entrepreneurial spirit may establish their own marketing agencies or ventures, offering marketing services to businesses and clients.
