MSc Digital Marketing & Analytics

Postgraduate Entry Requirements:

• Percentage: International postgraduate applicants are generally expected to have achieved a minimum of 55% or above in their undergraduate degree or equivalent qualification. This requirement ensures that students have a solid foundation in their chosen field of study.
• English Language Proficiency: Similar to undergraduate requirements, international postgraduate students need to demonstrate English language proficiency by meeting one of the following test scores:
  • IELTS: A minimum overall score of 6.5, with no individual component below 6.0.
  • TOEFL: A minimum score range of 79-95 on the internet-based test (iBT).
  • PTE: A minimum score range of 51-67 on the Pearson Test of English. The English language requirement ensures that postgraduate students can effectively communicate and contribute to their academic programs.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Regents University London offers a range of scholarships and financial aid opportunities to support students in their academic journey. These scholarships are designed to recognize academic excellence, leadership potential, and various other criteria. 

1. Regents University London Scholarships: The university offers a number of scholarships for both undergraduate and postgraduate students. These scholarships cover a range of disciplines and are awarded based on academic merit, leadership potential, and other criteria. Examples include the High Achiever Scholarship, Future Entrepreneur Scholarship, and Regent's Family Scholarship.
2. Partner Scholarships: Regents University London has partnerships with various organizations and institutions that offer scholarships to their students. These scholarships may be specific to certain courses or target students from particular regions or backgrounds. Students are encouraged to check with their respective schools or organizations for available partner scholarships.
3. External Scholarships: Regents University London also encourages students to explore external scholarship opportunities from government bodies, foundations, and other organizations. The university provides resources and support to help students identify and apply for these external scholarships.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.

The MSc Digital Marketing & Analytics program at Regent's University London opens up a wide range of career opportunities for graduates.

1. Digital Marketing Manager: Graduates can pursue roles as digital marketing managers, overseeing all aspects of digital marketing strategies and campaigns. They are responsible for developing and implementing digital marketing plans, managing online advertising campaigns, optimizing website performance, and analyzing digital marketing metrics.

2. Social Media Manager: With expertise in digital marketing and analytics, graduates can specialize in social media management. They can work as social media managers, responsible for creating engaging content, managing social media platforms, monitoring online conversations, and measuring the impact of social media campaigns.

3. Digital Analyst: The program equips graduates with strong analytical skills, making them well-suited for roles as digital analysts. They can work with organizations to analyze website and campaign data, conduct market research, identify consumer trends, and provide data-driven insights to optimize marketing strategies.

4. Search Engine Optimization (SEO) Specialist: SEO plays a crucial role in digital marketing success. Graduates can pursue careers as SEO specialists, optimizing websites to improve search engine rankings, conducting keyword research, analyzing website traffic, and implementing SEO strategies to increase organic visibility.

5. Data Analyst: The program provides students with skills in data analysis and interpretation. Graduates can work as data analysts, responsible for collecting, cleaning, and analyzing data to extract meaningful insights. They can work closely with marketing teams to identify patterns, trends, and opportunities for data-driven decision making.

6. E-commerce Manager: With the growth of online shopping, there is a demand for professionals who can manage e-commerce platforms effectively. Graduates can work as e-commerce managers, responsible for developing and implementing online sales strategies, optimizing user experience, and driving online revenue growth.

7. Digital Marketing Consultant: Graduates can choose to work as independent consultants, offering their expertise in digital marketing and analytics to businesses. They can provide strategic advice, develop digital marketing plans, and help organizations optimize their online presence and marketing efforts.

8. Market Research Analyst: The program equips graduates with skills in market research and consumer behavior analysis. They can work as market research analysts, conducting surveys, analyzing market trends, studying consumer behavior, and providing valuable insights to support marketing decision-making.

9. Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing brand strategies across digital channels. They can work with organizations to enhance brand awareness, maintain brand consistency, and develop engaging brand experiences in the digital space.

10. Digital Entrepreneurship: The program prepares graduates to start their own digital marketing ventures. With a strong understanding of digital marketing strategies, analytics, and consumer behavior, they can launch and manage their own digital marketing agencies or online businesses.

The MSc Digital Marketing & Analytics program at Regent's University London provides graduates with the skills and knowledge necessary to thrive in various roles within the digital marketing industry. With the increasing demand for digital expertise and data-driven marketing strategies, graduates are well-positioned for successful and rewarding careers in this rapidly evolving field.