MSc Accounting and Finance
The Master of Science in Accounting and Finance (MSc Accounting and Finance) at the Uni...
BSc Marketing with Placement
Southampton
INTAKE: September
Program Overview
The BSc Marketing with Placement program at the University of Southampton is a strategic blend of academic excellence and practical experience. This innovative program not only equips students with a solid foundation in marketing principles but also provides the invaluable opportunity to undertake a placement year within the industry. This ensures that graduates emerge not only with theoretical knowledge but also with real-world insights and professional skills that set them apart in the competitive job market.
Curriculum: The curriculum of the BSc Marketing with Placement program is carefully crafted to encompass a broad spectrum of marketing topics. Core modules include Marketing Strategy, Consumer Behavior, Digital Marketing, and Brand Management. The unique feature of this program is the incorporation of a placement year, offering students the chance to apply their learning in a professional setting and gain practical skills that complement their academic knowledge.
Research Focus: The University of Southampton emphasizes a research-oriented approach, and the BSc Marketing with Placement program is no exception. Students engage with the latest marketing research trends, contributing to their critical thinking and analytical abilities. The placement year also offers the opportunity for students to participate in applied research projects within their host organizations, enhancing their understanding of industry-specific challenges.
Industry Engagement: The inclusion of a placement year is a testament to the program's commitment to industry engagement. Students have the chance to work in diverse marketing roles within reputable organizations, applying their skills to real-world scenarios. The university facilitates these placements through its extensive network of industry connections, ensuring that students benefit from meaningful and relevant experiences that enhance their employability.
Global Perspective: In alignment with the global nature of modern business, the BSc Marketing with Placement program encourages a global perspective. Students may have the opportunity to undertake their placements in international settings, gaining insights into diverse markets and cultural nuances. This global exposure enriches their understanding of marketing strategies that transcend geographical boundaries, preparing them for roles in the interconnected global business landscape.
Location
Southampton
Score
IELTS 6.5
Tuition Fee
£ 20340
Undergraduate Entry Requirements
Academic Qualifications: Prospective undergraduate students are required to demonstrate academic prowess by achieving a minimum of 75% in their Higher Secondary Certificate or Standard 12 examinations. This criterion underscores the university's commitment to admitting students with a strong academic foundation.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 92 on the TOEFL is accepted, with no sub-score in any section falling below 21.
- PTE: A minimum overall score of 62 with no individual score below 58.
- DET (Duolingo English Test): 110.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
At the heart of the University of Southampton's education lies its diverse scholarship program. These scholarships are strategically designed to cater to the varied needs and aspirations of students, recognizing and rewarding excellence across different dimensions.
Merit-Based Scholarships: Recognizing Academic Brilliance: Merit-based scholarships at the University of Southampton serve as a testament to the institution's dedication to academic excellence. These scholarships are bestowed upon students with exceptional academic achievements, encouraging and rewarding their learning. Whether in science, humanities, or business, these scholarships recognize brilliance across various disciplines.
Need-Based Scholarships: Breaking Financial Barriers: Understanding the financial constraints that students may face, the university offers need-based scholarships. Tailored to support students with demonstrated financial need, these scholarships aim to ensure that economic challenges do not impede their educational journey. This initiative reflects the university's belief in the transformative power of education for all.
Subject-Specific Scholarships: Fostering Excellence in Targeted Fields: For students with a passion for specific courses or disciplines, subject-specific scholarships are a gateway to realizing their potential. These scholarships are crafted to encourage excellence in targeted areas of study, motivating students to delve deeper into their chosen fields and contribute meaningfully to their academic communities.
International Student Scholarships: Embracing Diversity: In a globalized world, the University of Southampton actively embraces diversity through international student scholarships. These scholarships are designed to attract and support students from around the world, fostering a multicultural academic environment. The aim is to help international students integrate seamlessly into the university community, ensuring a rich and inclusive learning experience.
Graduating with a BSc in Marketing with Placement from the University of Southampton opens doors to a range of promising career paths, enhanced by the invaluable industry experience gained during the placement year. The combination of academic knowledge and practical skills positions graduates for success in various sectors of the dynamic marketing industry.
Marketing Executive: With the hands-on experience acquired during the placement year, graduates can step into roles as marketing executives. They may contribute to the development and execution of marketing strategies, manage campaigns, and analyze market trends to drive business growth.
Digital Marketing Specialist: The BSc Marketing with Placement program prepares graduates for roles as digital marketing specialists. They can leverage their practical experience to excel in online advertising, social media management, content creation, and search engine optimization (SEO) to enhance a brand's digital presence.
Brand Manager: Graduates can pursue careers as brand managers, overseeing the development and promotion of brands. The placement year provides practical insights into brand management strategies, allowing them to create compelling campaigns and strengthen brand positioning.
Market Research Analyst: The program's focus on research and the practical experience gained during the placement year equips graduates for roles as market research analysts. They can work with companies to gather and analyze market data, providing valuable insights to inform business decisions.
Advertising Account Executive: For those inclined towards the creative side of marketing, graduates can explore roles as advertising account executives. They may work with advertising agencies, liaising between clients and creative teams to develop and execute impactful advertising campaigns.
Social Media Manager: The practical experience in social media gained during the placement year makes graduates well-suited for roles as social media managers. They can create and implement social media strategies, engage with audiences, and analyze metrics to optimize performance.
Sales and Marketing Coordinator: Graduates can seamlessly transition into roles as sales and marketing coordinators. They may work to align marketing efforts with sales strategies, support the sales team, and ensure effective communication between marketing and other departments.
Public Relations Specialist: With exposure to real-world scenarios during the placement year, graduates can pursue careers in public relations. They may create press releases, manage media relations, and execute PR campaigns to maintain a positive public image for organizations.
E-commerce Specialist: The practical experience in e-commerce gained during the placement year positions graduates for roles as e-commerce specialists. They can optimize online sales platforms, implement digital marketing strategies, and enhance the overall online shopping experience.
Marketing Consultant: Entrepreneurial graduates may choose to become marketing consultants, leveraging their practical insights gained from the placement year. They can provide valuable advice to businesses, offering strategies for marketing success based on their hands-on experience.
