Graduate Certificate in 3D Animation and Character Design
The Graduate Certificate in 3D Animation and Character Design at Fanshawe College is a ...
Graduate Certificate in Customer Relationship Marketing and Sales Management
London
INTAKE: Jan, May & Sept
Program Overview
The Graduate Certificate in Customer Relationship Marketing and Sales Management at Fanshawe College focuses on equipping students with the essential skills to develop and implement effective marketing strategies, enhance customer relationships, and drive sales growth. Students gain a deep understanding of customer behavior, marketing analytics, sales techniques, and relationship management strategies. The program emphasizes the integration of technology and data-driven approaches to optimize marketing and sales performance.
Curriculum:
The program curriculum is carefully designed to cover key aspects of customer relationship marketing and sales management. Students can expect to study courses such as:
-
Marketing Strategy: This course provides a foundation in strategic marketing principles and techniques. Students learn how to analyze market trends, identify target markets, develop marketing plans, and implement effective marketing strategies.
-
Customer Relationship Management: Students explore the principles and practices of customer relationship management (CRM) and its role in driving customer loyalty and satisfaction. They learn about CRM technologies, data analysis, and customer retention strategies.
-
Sales Management: This course focuses on the principles and techniques of effective sales management. Students learn about sales planning, prospecting, negotiation, and relationship-building strategies. They also gain insights into managing sales teams and evaluating sales performance.
-
Digital Marketing: Students are introduced to the digital marketing landscape, including online advertising, social media marketing, content marketing, and search engine optimization. They learn how to leverage digital channels to enhance customer engagement and drive sales.
-
Marketing Analytics: This course covers the use of data analytics in marketing decision-making. Students learn how to analyze marketing data, interpret customer insights, and use data-driven approaches to optimize marketing strategies and sales performance.
-
Customer Service Excellence: This course focuses on developing strong customer service skills and strategies. Students learn how to deliver exceptional customer experiences, handle customer inquiries and complaints, and build long-term customer relationships.
-
Strategic Selling: Students gain insights into the art of strategic selling. They learn about consultative selling approaches, relationship-building techniques, and effective sales presentations. Students also develop skills in sales forecasting and pipeline management.
Location
London
Score
IELTS 6.5
Tuition Fee
CAD 15495
-
Postgraduate Diploma Programs:
- Academic Qualifications: For postgraduate diploma programs, you must have completed a relevant bachelor's degree or an equivalent qualification from a recognized institution.
- English Language Proficiency: Similar to undergraduate programs, international students are required to provide proof of English language proficiency. An IELTS overall band score of 6.5 or equivalent is generally required.
- Minimum Percentage: A minimum average percentage of 60% in your undergraduate studies is typically required for postgraduate diploma programs.
It's important to note that meeting the minimum requirements does not guarantee admission, as some programs may have limited seats and a competitive selection process. Therefore, it's advisable to strive for academic excellence and submit a strong application.
Additionally, some programs at Fanshawe College may have specific prerequisites or additional requirements such as interviews, portfolios, or work experience.
While Fanshawe College does not have specific scholarships exclusively for international students, the college strives to support their financial needs through various avenues. It's important for international students to plan ahead, research available funding options, and explore all possible avenues for financial assistance. They are also encouraged to reach out to Fanshawe College's financial aid office or international student services for guidance and support in navigating the financial aspect of their education.
Graduates of the Graduate Certificate in Customer Relationship Marketing and Sales Management program at Fanshawe College have excellent career prospects in a variety of industries.
-
Marketing Manager: Graduates can work as marketing managers, responsible for developing and implementing marketing strategies, managing marketing campaigns, analyzing market trends, and coordinating marketing activities.
-
Sales Manager: Graduates can pursue careers as sales managers, overseeing sales teams, setting sales targets, developing sales strategies, and monitoring sales performance. They are responsible for driving sales growth and maximizing revenue.
-
Customer Relationship Manager: Graduates can specialize in customer relationship management, focusing on building and maintaining strong relationships with customers. They develop strategies for customer retention, loyalty programs, and customer satisfaction improvement.
-
Digital Marketing Specialist: Graduates can work as digital marketing specialists, leveraging their knowledge of digital channels and strategies to drive online engagement, optimize customer experiences, and generate leads.
-
Account Manager: Graduates can pursue roles as account managers, responsible for managing key client accounts, maintaining customer relationships, identifying upselling opportunities, and ensuring customer satisfaction.
-
Sales Representative: Graduates can start their careers as sales representatives, responsible for prospecting new clients, making sales pitches, negotiating deals, and building relationships with customers.
