Graduate Certificate in 3D Animation and Character Design
The Graduate Certificate in 3D Animation and Character Design at Fanshawe College is a ...
Graduate Certificate in Sport and Event Marketing
London
INTAKE: Jan & Sept
Program Overview
The Graduate Certificate in Sport and Event Marketing at Fanshawe College focuses on equipping students with the essential knowledge and practical skills required to succeed in the fast-paced and exciting sports and events industry. The program combines theoretical concepts with hands-on experience to prepare students for a variety of roles in marketing, promotions, sponsorship, and event management within the sports and entertainment sectors.
Curriculum:
The program curriculum of the Graduate Certificate in Sport and Event Marketing covers a wide range of topics relevant to the field. It includes courses such as:
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Introduction to Sport and Event Marketing: Students gain a comprehensive understanding of the sports and events industry, exploring its historical background, current trends, and the role of marketing within this context. They learn about the unique aspects of marketing sports teams, athletes, and major events.
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Marketing Principles: This course provides a foundation in marketing principles, covering topics such as consumer behavior, market research, segmentation, targeting, and positioning. Students learn how to develop effective marketing strategies tailored to the sports and event industry.
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Sports Sponsorship and Branding: Students explore the significance of sponsorships in sports and events, examining various sponsorship models and strategies. They learn how to develop partnerships between brands and sports properties, and effectively leverage sponsorships for brand visibility and engagement.
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Event Management: This course focuses on the planning, coordination, and execution of sports and entertainment events. Students learn about event logistics, budgeting, risk management, and the use of technology in event planning. They also gain practical skills in managing event operations and ensuring a memorable experience for attendees.
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Digital Marketing in Sports and Events: Students delve into the digital marketing strategies specific to the sports and events industry. They learn about social media marketing, content creation, influencer partnerships, online ticketing, and analytics to drive engagement and maximize reach.
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Sales and Revenue Generation: This course emphasizes the sales and revenue aspects of sports and event marketing. Students develop skills in selling event tickets, securing sponsorships and partnerships, and creating revenue streams through merchandise, licensing, and hospitality offerings.
Location
London
Score
IELTS 6.5
Tuition Fee
CAD 15495
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Postgraduate Diploma Programs:
- Academic Qualifications: For postgraduate diploma programs, you must have completed a relevant bachelor's degree or an equivalent qualification from a recognized institution.
- English Language Proficiency: Similar to undergraduate programs, international students are required to provide proof of English language proficiency. An IELTS overall band score of 6.5 or equivalent is generally required.
- Minimum Percentage: A minimum average percentage of 60% in your undergraduate studies is typically required for postgraduate diploma programs.
It's important to note that meeting the minimum requirements does not guarantee admission, as some programs may have limited seats and a competitive selection process. Therefore, it's advisable to strive for academic excellence and submit a strong application.
Additionally, some programs at Fanshawe College may have specific prerequisites or additional requirements such as interviews, portfolios, or work experience.
While Fanshawe College does not have specific scholarships exclusively for international students, the college strives to support their financial needs through various avenues. It's important for international students to plan ahead, research available funding options, and explore all possible avenues for financial assistance. They are also encouraged to reach out to Fanshawe College's financial aid office or international student services for guidance and support in navigating the financial aspect of their education.
Graduates of the Graduate Certificate in Sport and Event Marketing program at Fanshawe College have a wide range of career prospects in the sports and events industry.
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Sports Marketing Coordinator: Graduates can work as marketing coordinators for sports teams, leagues, or organizations, assisting with marketing campaigns, sponsorships, and promotions to enhance fan engagement and increase revenue.
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Event Marketing Manager: Graduates can work as event marketing managers, responsible for planning, promoting, and managing sports and entertainment events. They oversee marketing strategies, sponsorships, ticket sales, and audience engagement initiatives.
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Sponsorship Manager: Graduates can work in sponsorship management roles, responsible for identifying and securing sponsorship opportunities for sports teams, events, or venues. They negotiate contracts, manage relationships with sponsors, and ensure deliverables are met.
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Digital Marketing Specialist: Graduates can work as digital marketing specialists, focusing on developing and executing digital marketing strategies for sports and event organizations. They manage social media accounts, create engaging content, and analyze digital marketing performance.
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Brand Activation Coordinator: Graduates can work in brand activation roles, implementing marketing initiatives to enhance brand visibility and engagement at sports events and activations. They coordinate promotional activities, brand experiences, and experiential marketing campaigns.
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Event Operations Manager: Graduates can work as event operations managers, overseeing the logistical aspects of sports and entertainment events. They manage vendor relationships, coordinate event setup, and ensure smooth operations during events.
