Honors Bachelor of Commerce and Marketing

Orillia and Thunder Bay Campus

 

INTAKE: Jan, May & Sept

Program Overview

The Honors Bachelor of Commerce and Marketing program at Lakehead University is designed to equip students with a comprehensive understanding of business concepts and specialized knowledge in marketing. It provides a blend of theoretical knowledge and practical skills necessary to succeed in various marketing roles. Students gain insights into consumer behavior, marketing research, strategic planning, advertising, branding, digital marketing, and more.

Curriculum:

The curriculum of the Honors Bachelor of Commerce and Marketing program at Lakehead University is carefully crafted to cover core business subjects along with specialized marketing courses. 

  1. Business Foundation: Students develop a strong foundation in fundamental business disciplines such as accounting, finance, economics, management, and business law. They acquire a holistic understanding of business operations, which forms the basis for marketing strategies.

  2. Marketing Principles: The program covers the principles and theories of marketing. Students learn about market segmentation, targeting, positioning, and marketing mix elements including product, price, place, and promotion. They understand how to create value for customers and build strong brand identities.

  3. Consumer Behavior: Students delve into consumer psychology and behavior to understand how individuals make purchasing decisions. They explore factors influencing consumer choices, market research techniques, and strategies for consumer engagement.

  4. Marketing Research: The program emphasizes the importance of market research in informing marketing decisions. Students learn how to conduct market research, collect data, analyze consumer insights, and apply findings to develop effective marketing strategies.

  5. Strategic Marketing: Students study strategic marketing concepts and frameworks. They learn how to develop marketing plans, set objectives, identify target markets, and design marketing strategies aligned with overall business goals.

  6. Digital Marketing: The curriculum includes courses on digital marketing strategies, including social media marketing, search engine optimization, content marketing, and online advertising. Students gain practical skills to navigate the digital landscape and leverage digital channels for marketing success.

  7. Brand Management: Students explore the principles of brand management, including brand positioning, brand equity, brand identity, and brand communication. They learn how to develop and maintain strong brands that resonate with target audiences.

  8. Advertising and Promotion: The program covers advertising strategies, promotional techniques, and integrated marketing communications. Students learn how to create impactful advertising campaigns, develop persuasive messages, and utilize various communication channels.

  9. Sales and Relationship Marketing: Students gain knowledge of sales techniques, relationship marketing, and customer relationship management. They understand the importance of building long-term customer relationships and maintaining customer satisfaction.

  10. Marketing Analytics: The curriculum includes courses on marketing analytics, where students learn how to analyze marketing data, interpret metrics, and make data-driven marketing decisions. They gain proficiency in using marketing analytics tools and technologies.

Pollster Education

Location

Orillia and Thunder Bay Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

CAD 30000

ENTRY REQUIREMENTS for International Students:

Application Fees : CAD $ 135

  1. Academic Qualifications:

    • Undergraduate: To be eligible for admission to Lakehead University, international students must have completed their secondary education or its equivalent. They should have achieved a minimum grade percentage of 65% or above in their qualifying examinations.
  2. English Language Proficiency:

    • IELTS: For undergraduate programs, the minimum IELTS score required is an overall band score of 6.5, with no individual band score less than 6.
    • TOEFL: Lakehead University accepts a minimum TOEFL score of 88 for undergraduate programs.
    • PTE: Lakehead University requires a minimum PTE score of 60 for undergraduate programs.
    • DET: Lakehead University accepts a minimum DET score of 110 for undergraduate programs.

    It is important to note that the English language proficiency requirements may vary for different programs and levels of study. 

  3. Other Requirements:

    • Transcripts: International students must provide official transcripts from their previous educational institutions, including grades and courses completed.
    • Proof of Identity: A valid passport or other identification documents are required for the application process.
    • Letter of Intent: Some programs may require international students to submit a letter of intent or statement of purpose outlining their motivations and goals for studying at Lakehead University.
    • Letters of Recommendation: Depending on the program, international students may need to provide letters of recommendation from teachers, professors, or employers to support their application.

Lakehead University values diversity and welcomes international students who meet the entry requirements. It offers a range of undergraduate programs, including the opportunity to pursue a Bachelor's degree in various fields.

Lakehead University offers several scholarships and financial aid opportunities to support international students in their academic pursuits. These scholarships recognize students' achievements and provide assistance to help cover the cost of tuition and living expenses. 

  1. International Entrance Scholarships: Lakehead University offers a range of entrance scholarships for international students who demonstrate academic excellence. These scholarships are available to both undergraduate and graduate students and are awarded based on academic achievements and potential. The values of the scholarships vary and are renewable for subsequent years based on maintaining the required academic standing.

  2. President's Entrance Scholarships: The President's Entrance Scholarships are prestigious awards available to high-achieving international students entering Lakehead University's undergraduate programs. These scholarships are valued at a significant amount and are renewable for subsequent years based on maintaining the required academic standing.

  3. Graduate Research Assistantships: Lakehead University offers graduate research assistantships to international students pursuing research-based master's or doctoral programs. These assistantships provide financial support and valuable research experience while assisting faculty members with their research projects.

  4. International Student Bursary: The International Student Bursary is a need-based financial aid program designed to support international students facing financial challenges. This bursary provides assistance to eligible students to help cover their educational expenses.

  5. External Scholarships and Funding Opportunities: Lakehead University encourages international students to explore external scholarship opportunities offered by government agencies, foundations, and organizations in their home countries. The university provides resources and guidance to help students search for and apply to these external scholarships.

It's important to note that the eligibility criteria, application process, and deadlines for scholarships may vary. Students are advised to visit the official Lakehead University website and the specific scholarship pages for detailed information on each scholarship, including eligibility requirements, application procedures, and deadlines.

The Honors Bachelor of Commerce and Marketing program at Lakehead University prepares students for a wide range of marketing careers by providing a solid foundation in business principles, specialized marketing knowledge, and practical skills. Graduates possess the capabilities to excel in the dynamic and evolving field of marketing.

  1. Marketing Coordinator/Assistant: Graduates can start their careers as marketing coordinators or assistants, supporting marketing teams in executing marketing plans, conducting market research, coordinating promotional activities, and analyzing marketing data.

  2. Brand Manager: Graduates can work as brand managers, responsible for developing and managing brand strategies, positioning, and marketing campaigns. They oversee brand communication, brand performance analysis, and brand equity management.

  3. Digital Marketing Specialist: Graduates can specialize in digital marketing and work as digital marketing specialists. They can handle social media marketing, search engine optimization, content creation, and digital advertising to enhance brand visibility and engage target audiences online.

  4. Market Research Analyst: Graduates can pursue careers as market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitive landscapes. They provide valuable insights to guide marketing strategies and decision-making.

  5. Advertising Account Executive: Graduates can work in advertising agencies as account executives, collaborating with clients to develop and execute advertising campaigns. They coordinate creative teams, manage client relationships, and ensure successful campaign delivery.

  6. Sales Manager: Graduates can pursue sales management roles, overseeing sales teams and developing sales strategies to drive revenue growth. They manage client relationships, negotiate contracts, and monitor sales performance.

  7. Product Manager: Graduates can work as product managers, responsible for managing the lifecycle of products or services. They conduct market research, develop product strategies, oversee product development, and coordinate marketing efforts.

  8. Marketing Analyst: Graduates can become marketing analysts, analyzing marketing data, monitoring campaign performance, and generating insights to optimize marketing strategies. They provide data-driven recommendations to enhance marketing effectiveness.

  9. Public Relations Specialist: Graduates can work in public relations roles, managing communication between organizations and the public. They handle media relations, develop communication strategies, and maintain positive brand image.

  10. Entrepreneurship: Graduates can start their own businesses or ventures, leveraging their marketing knowledge and skills to create and promote their products or services.


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