MA Design
The University of Lincoln, located in the heart of the historic city of Lincoln, offers...
MSc Digital Marketing
Brayford Pool
INTAKE: Jan & Sept
Program Overview
The MSc Digital Marketing program at the University of Lincoln is a cutting-edge postgraduate course designed to equip students with advanced skills and knowledge in the dynamic field of digital marketing. This program reflects the rapidly evolving landscape of digital media, providing students with a comprehensive understanding of digital marketing strategies, tools, and technologies. Students explore key areas such as social media marketing, search engine optimization (SEO), data analytics, and content marketing, preparing them for successful careers in the digital marketing sector.
Curriculum: The curriculum of the MSc Digital Marketing program is carefully crafted to cover a broad spectrum of topics relevant to contemporary digital marketing practices. Core modules include Digital Marketing Strategy, Social Media Marketing, Search Engine Marketing, Consumer Behavior in the Digital Age, and Data Analytics for Marketing. The program integrates practical projects, case studies, and industry-relevant assessments, allowing students to apply theoretical knowledge to real-world digital marketing challenges. The curriculum fosters critical thinking, creativity, and analytical skills essential for success in the digital marketing industry.
Research Focus: The University of Lincoln places a strong emphasis on research within the MSc Digital Marketing program, encouraging students to engage critically with current research trends and emerging issues in the digital marketing landscape. Research-oriented modules provide opportunities for students to explore innovative digital marketing strategies, evaluate the impact of emerging technologies, and contribute to the academic discourse in the field.
Industry Engagement: The MSc Digital Marketing program maintains robust connections with the digital marketing industry, ensuring that students are exposed to the latest industry trends and practices. Industry experts are often involved in guest lectures, workshops, and collaborative projects, providing students with insights into the practical aspects of digital marketing. The program's industry engagement extends to internship opportunities, allowing students to gain hands-on experience and build valuable connections within the digital marketing sector.
Global Perspective: Recognizing the global nature of digital marketing, the University of Lincoln infuses a global perspective into the program. International case studies, consideration of cultural diversity, and exposure to global digital marketing campaigns contribute to a comprehensive and globally relevant educational experience. This global outlook prepares students to navigate the complexities of digital marketing in diverse markets and cultural contexts, making them versatile professionals in the global digital landscape.
Location
Brayford Pool
Score
IELTS 6.5
Tuition Fee
£ 18100
Postgraduate Entry Requirements
Academic Qualifications: Postgraduate applicants are expected to hold an honours degree with a standard of at least 55%-60%.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.
- TOEFL: A minimum overall score of 79, with no band less than 17.
- PTE Academic: A minimum overall score of 65 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Lincoln, fostering talent and academic achievement, provides a range of scholarships to support and encourage students in their pursuit of higher education. These scholarships, tailored to various criteria, aim to make quality education more accessible and reward outstanding accomplishments.
Merit-Based Scholarships: The university offers merit-based scholarships for exceptional academic achievements. High-achieving students with outstanding academic records are eligible for these awards, which can significantly alleviate the financial burden of tuition fees.
Subject-Specific Scholarships: Recognizing excellence in specific academic disciplines, the University of Lincoln provides subject-specific scholarships. These awards are designed to attract and support students passionate about particular fields, fostering expertise and innovation.
International Student Scholarships: The university values diversity and welcomes students from around the world. International students can benefit from specific scholarships tailored to their unique needs, encouraging a global community and enhancing cross-cultural learning experiences.
Undergraduate and Postgraduate Scholarships: Whether pursuing an undergraduate or postgraduate degree, students at the University of Lincoln have access to a range of scholarships. These awards reflect the institution's supporting education at various levels and stages.
Financial Need-Based Scholarships: Understanding the financial challenges some students face, the university provides need-based scholarships. These awards are aimed at supporting individuals who demonstrate financial need, ensuring that the opportunity for higher education is not limited by economic circumstances.
Community Engagement Scholarships: The University of Lincoln values community involvement and social responsibility. Community engagement scholarships recognize students who actively contribute to their communities, encouraging a sense of responsibility and leadership beyond academic pursuits.
Sports and Arts Scholarships:The university recognizes the importance of sports and the arts in holistic student development. Scholarships are available for talented athletes and artists, providing support for those who demonstrate exceptional skills and achievements in these areas.
Research Excellence Scholarships: Postgraduate students engaged in cutting-edge research can benefit from research excellence scholarships. These awards aim to attract and retain outstanding researchers, contributing to the university's reputation for impactful and innovative research.
Completing the MSc Digital Marketing program at the University of Lincoln opens up a plethora of exciting and in-demand career opportunities for graduates in the fast-paced world of digital marketing. This comprehensive and industry-focused program equips individuals with the skills and expertise needed to navigate the complexities of the digital landscape.
Digital Marketing Manager: Graduates can pursue roles as digital marketing managers, overseeing and implementing comprehensive digital marketing strategies for organizations. They are responsible for planning, executing, and optimizing digital campaigns to achieve business objectives.
Social Media Manager: With expertise in social media marketing, graduates can become social media managers, leading efforts to create engaging content, build brand presence, and manage social media platforms for businesses.
SEO Specialist: Graduates may choose to specialize in search engine optimization (SEO), working as SEO specialists to enhance website visibility, optimize content for search engines, and improve organic search rankings.
Content Marketing Strategist: Graduates can work as content marketing strategists, developing and implementing content plans that align with overall marketing objectives. They focus on creating valuable and engaging content to attract and retain audiences.
Digital Analytics Manager: Graduates with a focus on data analytics can pursue roles as digital analytics managers, utilizing data-driven insights to measure the performance of digital campaigns, identify trends, and make strategic recommendations for improvement.
E-commerce Manager: Graduates interested in online retail can become e-commerce managers, overseeing the digital aspects of online stores, optimizing user experience, and implementing strategies to drive online sales.
Email Marketing Specialist: Graduates can specialize in email marketing, working as email marketing specialists to create targeted and personalized email campaigns, optimize deliverability, and analyze performance metrics.
Digital Advertising Manager: Graduates can enter the field of digital advertising, managing and optimizing online advertising campaigns across platforms such as Google Ads, Facebook Ads, and other programmatic advertising channels.
Brand Strategist: Graduates with a strategic mindset can work as brand strategists, developing and executing digital brand strategies that resonate with target audiences and contribute to brand growth.
Digital Marketing Consultant: Graduates may choose to work independently as digital marketing consultants, providing expertise and guidance to businesses seeking to enhance their digital marketing efforts.
Influencer Marketing Manager: Graduates can specialize in influencer marketing, working as managers to collaborate with influencers, negotiate partnerships, and execute influencer marketing campaigns for brands.
Mobile Marketing Specialist: With a focus on mobile marketing, graduates can become specialists in designing and implementing campaigns optimized for mobile platforms, including mobile apps and responsive websites.
Digital Marketing Analyst: Graduates with strong analytical skills can work as digital marketing analysts, interpreting data, measuring campaign performance, and providing insights to inform strategic decision-making.
User Experience (UX) Designer: Graduates interested in user experience can pursue roles as UX designers, ensuring that digital platforms provide intuitive and engaging user experiences for customers.
Entrepreneurial Ventures: Graduates may choose to start their own digital marketing agencies or entrepreneurial ventures, leveraging their skills to offer digital marketing services to businesses.
