MA Design
The University of Lincoln, located in the heart of the historic city of Lincoln, offers...
MSc Marketing
Brayford Pool
INTAKE: Jan & Sept
Program Overview
The University of Lincoln offers a dynamic Master of Science (MSc) in Marketing, providing students with a comprehensive understanding of contemporary marketing strategies and practices. Located in a city known for innovation and cultural diversity, the program combines theoretical knowledge with hands-on experience, preparing students for successful careers in the dynamic field of marketing. The MSc Marketing program at Lincoln emphasizes strategic thinking, digital marketing skills, and a data-driven approach to marketing decision-making.
Curriculum: The MSc Marketing curriculum at the University of Lincoln is carefully designed to cover a broad spectrum of topics within the field. Students engage in modules covering marketing strategy, consumer behavior, digital marketing, analytics, and brand management. The program places a strong emphasis on practical application, offering opportunities for real-world projects, case studies, and industry collaboration. Students gain a solid foundation in marketing principles while developing the skills necessary for effective marketing management and decision-making.
Research Focus: The University of Lincoln promotes a robust research focus within the MSc Marketing program, encouraging students to engage with cutting-edge developments in marketing research, consumer trends, and emerging technologies. The curriculum includes research-oriented modules, empowering students to undertake independent research projects, analyze market data, and apply research findings to develop effective marketing strategies. This research-led approach enhances students' analytical skills and prepares them to address complex challenges in the ever-evolving field of marketing.
Industry Engagement: Recognizing the practical applications of marketing skills, the MSc program at the University of Lincoln actively engages with industry partners, marketing agencies, and professionals. Students have opportunities for internships, marketing projects with real clients, and participation in marketing-related events. The program's connections with professionals in the field provide students with valuable insights, mentorship, and exposure to the fast-paced nature of the marketing industry, ensuring they are well-prepared for the practical aspects of their future careers.
Global Perspective: The MSc Marketing program at the University of Lincoln embraces a global perspective, acknowledging the international nature of contemporary markets and the importance of cultural competence in marketing. The curriculum includes the study of global marketing trends, cross-cultural consumer behavior, and the impact of digital technologies on global marketing strategies. Opportunities for international collaborations, guest lectures by renowned marketers, and exposure to diverse cultural perspectives contribute to a well-rounded understanding of marketing in a global context.
Location
Brayford Pool
Score
IELTS 6.5
Tuition Fee
£ 17500
Postgraduate Entry Requirements
Academic Qualifications: Postgraduate applicants are expected to hold an honours degree with a standard of at least 55%-60%.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.
- TOEFL: A minimum overall score of 79, with no band less than 17.
- PTE Academic: A minimum overall score of 65 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Lincoln, fostering talent and academic achievement, provides a range of scholarships to support and encourage students in their pursuit of higher education. These scholarships, tailored to various criteria, aim to make quality education more accessible and reward outstanding accomplishments.
Merit-Based Scholarships: The university offers merit-based scholarships for exceptional academic achievements. High-achieving students with outstanding academic records are eligible for these awards, which can significantly alleviate the financial burden of tuition fees.
Subject-Specific Scholarships: Recognizing excellence in specific academic disciplines, the University of Lincoln provides subject-specific scholarships. These awards are designed to attract and support students passionate about particular fields, fostering expertise and innovation.
International Student Scholarships: The university values diversity and welcomes students from around the world. International students can benefit from specific scholarships tailored to their unique needs, encouraging a global community and enhancing cross-cultural learning experiences.
Undergraduate and Postgraduate Scholarships: Whether pursuing an undergraduate or postgraduate degree, students at the University of Lincoln have access to a range of scholarships. These awards reflect the institution's supporting education at various levels and stages.
Financial Need-Based Scholarships: Understanding the financial challenges some students face, the university provides need-based scholarships. These awards are aimed at supporting individuals who demonstrate financial need, ensuring that the opportunity for higher education is not limited by economic circumstances.
Community Engagement Scholarships: The University of Lincoln values community involvement and social responsibility. Community engagement scholarships recognize students who actively contribute to their communities, encouraging a sense of responsibility and leadership beyond academic pursuits.
Sports and Arts Scholarships:The university recognizes the importance of sports and the arts in holistic student development. Scholarships are available for talented athletes and artists, providing support for those who demonstrate exceptional skills and achievements in these areas.
Research Excellence Scholarships: Postgraduate students engaged in cutting-edge research can benefit from research excellence scholarships. These awards aim to attract and retain outstanding researchers, contributing to the university's reputation for impactful and innovative research.
Earning a Master of Science (MSc) in Marketing from the University of Lincoln opens up diverse and strategic career pathways for graduates passionate about driving success in the dynamic world of marketing. Equipped with advanced knowledge and practical skills, MSc Marketing graduates are well-prepared for roles that span various facets of marketing, including strategy, digital marketing, branding, and market research.
Marketing Manager: Graduates can pursue careers as Marketing Managers, overseeing the development and execution of comprehensive marketing strategies to promote products or services, enhance brand visibility, and drive business growth.
Digital Marketing Specialist: Specializing in digital marketing, graduates can become Digital Marketing Specialists, focusing on online channels, social media, SEO, and data analytics to create effective digital marketing campaigns.
Brand Manager: MSc Marketing graduates can work as Brand Managers, responsible for building and managing brand identities, developing brand strategies, and ensuring consistent brand messaging across various touchpoints.
Market Research Analyst: Graduates can enter the field of market research, working as Analysts to gather and analyze data, interpret consumer behavior, and provide insights that inform marketing strategies and decision-making.
Product Manager: Specializing in product management, graduates can become Product Managers, overseeing the development, launch, and promotion of products, ensuring they meet market needs and align with organizational goals.
Marketing Consultant: MSc Marketing graduates can work as Marketing Consultants, offering expertise and strategic guidance to organizations seeking external perspectives on marketing challenges and opportunities.
Social Media Manager: Graduates can pursue roles as Social Media Managers, creating and implementing social media strategies, managing online communities, and leveraging social platforms for brand promotion.
Advertising Executive: Specializing in advertising, graduates can become Advertising Executives, working with creative teams to develop and execute advertising campaigns across various media channels.
E-commerce Manager: Graduates can work in e-commerce, managing online sales platforms, optimizing user experience, and implementing digital marketing strategies to drive online sales and engagement.
Public Relations Specialist: MSc Marketing graduates can become Public Relations Specialists, managing communication between organizations and the public, building positive relationships, and enhancing brand reputation.
Event Marketing Manager: Graduates can specialize in event marketing, working as Event Marketing Managers to plan, coordinate, and execute events that promote products, services, or brand messages.
Marketing Analytics Manager: With a focus on data-driven decision-making, graduates can work as Marketing Analytics Managers, using data analytics tools to measure campaign performance, analyze trends, and optimize marketing strategies.
