MSc Accounting and Finance (OGAF) by Research
Abertay University's MSc Accounting and Finance (OGAF) by Research is designed to p...
PhD Marketing
Dundee
INTAKE: Feb, June & Oct
Program Overview
Abertay University's PhD in Marketing is a prestigious program designed to cultivate advanced expertise in marketing strategies, consumer behavior, and innovative research methodologies. Tailored for aspiring scholars and marketing professionals, the program provides a comprehensive exploration of contemporary marketing theories and practices.
Curriculum: The program's curriculum is meticulously crafted to cover the breadth and depth of marketing concepts. Core courses delve into areas such as consumer psychology, market research methodologies, strategic marketing management, and digital marketing trends. The curriculum encourages a balance between theoretical knowledge and practical skills, offering a foundation for original research in the field.
Research Focus: The research focus of the PhD in Marketing centers on advancing the understanding of marketing theories and addressing real-world challenges. Students engage in cutting-edge research on topics such as branding, market segmentation, digital marketing analytics, and the impact of emerging technologies on consumer behavior. The program emphasizes the development of analytical and research skills to contribute to the evolving landscape of marketing.
Industry Engagement: Abertay University places a strong emphasis on industry engagement within the Marketing program. Students have opportunities to collaborate with industry partners, participate in marketing research projects, and gain practical experience through internships. This engagement ensures that graduates not only possess academic knowledge but also have the practical insights needed to excel in diverse marketing roles.
Global Perspective: The program embraces a global perspective on marketing, recognizing the interconnectedness of markets and the diversity of consumer behaviors worldwide. Faculty members bring international experiences to the program, and students are encouraged to explore global case studies, engage in international marketing projects, and collaborate with peers from different cultural backgrounds. The global outlook prepares graduates for leadership roles in the dynamic and competitive global marketplace.
Location
Dundee
Score
IELTS 6.5
Tuition Fee
£ 13750
PhD Entry Requirements
Academic Qualifications: Prospective PhD applicants are expected to hold a taught Masters degree in a relevant subject area. The university typically requires a minimum of 65% as the standard for academic performance in the completed Masters program.
English Language Proficiency:
- IELTS Requirement: An overall IELTS score of 6.5 or 7.0 is required, with no individual band score falling below 6.0.
- TOEFL Requirement: A minimum overall score of 92 on the TOEFL is accepted, with no sub-score in any section falling below 20.
- PTE Requirement: A minimum overall score of 62 with no individual score below 59.
Students must provide:
- Academic marksheets & transcripts
- Letters of recommendation
- A personal statement - SOP
- Passport
- Other supporting documents as required by the university.
Work experience: Some PhD courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Abertay University offers several types of scholarships for international Ph.D. students, each with its own criteria and benefits.
Merit-Based Scholarships: Awards based on academic excellence, research potential, and achievements. Merit-based scholarships aim to attract high-achieving students to contribute to the university's research community.
Research-Specific Scholarships: Some scholarships are dedicated to students undertaking research in specific fields. These may align with the university's strategic research priorities or emerging academic disciplines.
Partnership Scholarships: Collaborative initiatives between Abertay University and external partners may result in specific scholarships. These aim to strengthen ties with organizations, industries, or governments.
Graduates of Abertay University's PhD in Marketing program possess a specialized skill set that opens doors to diverse and rewarding career opportunities across various sectors of the marketing landscape.
Academic Positions: PhD holders often choose academic careers as professors or researchers in esteemed universities and business schools. They contribute to the academic community by advancing marketing knowledge, mentoring students, and leading research projects.
Corporate Marketing Leadership: Many graduates ascend to leadership positions within corporations, taking on roles such as Chief Marketing Officer (CMO) or Marketing Director. Their advanced understanding of marketing strategies and consumer behavior makes them valuable assets in steering organizations towards strategic marketing success.
Market Research and Analysis: PhD Marketing graduates are well-suited for roles in market research and analysis. They can work for market research firms, consulting agencies, or within corporate research departments, where they leverage their analytical skills to provide valuable insights for strategic decision-making.
Brand Management: Graduates may pursue careers in brand management, overseeing the development, positioning, and marketing of brands. They can work for multinational corporations, advertising agencies, or as independent consultants, ensuring the effective communication and perception of brand identity.
Digital Marketing and Analytics: The program's focus on digital marketing trends equips graduates for roles in the rapidly evolving digital landscape. They can specialize in digital marketing, content strategy, social media management, and data analytics, contributing to the online presence and success of businesses.
Consultancy and Advisory Roles: PhD holders may opt for consultancy roles, offering their expertise to businesses seeking strategic marketing guidance. They can advise on market entry strategies, marketing communications, and brand positioning, helping organizations achieve their marketing objectives.
Entrepreneurship and Startups: Some graduates may choose to launch their own ventures or join startups, applying their marketing acumen to create and promote innovative products or services. Entrepreneurial paths allow for creative freedom and the application of strategic marketing principles in a dynamic business environment.
International Marketing Management: With a global perspective, graduates are well-suited for international marketing management roles. They may work for multinational companies, overseeing marketing strategies in diverse markets, navigating cultural nuances, and adapting campaigns for global success.
Public Relations and Communication: PhD Marketing graduates can contribute to public relations and communication roles, shaping the image and reputation of organizations. They may work for public relations agencies, corporate communication departments, or governmental organizations.
Continuous Learning and Thought Leadership: Remaining committed to continuous learning, graduates can contribute to thought leadership in the marketing field. They may write publications, contribute to industry journals, or engage in speaking opportunities, establishing themselves as experts and influencers in the dynamic world of marketing.
